SOCIAL EFFECTS OF

MASS MEDIA

GROUP 4: Ashima Pamela, Tigiri Cynthia, Stanley Lois,

Edafioghor Zino, Bode-Majaro Ruby, Antwi Oreoluwa &
Ugboma Chukwunedum 1
TABLE OF CONTENTS
◦ What is Mass Media?
◦ What are Social Effects of Mass Media?
◦ Mention and Explain the Social Effects of Mass Media

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WHAT IS MASS
MEDIA?
◦ Mass media refers to technology that
enables the passage of information to
a large audience.
◦ It allows for communication with the
general public.
◦ Some of the most common platforms
for mass media include the television,
radio, the internet, and so on.

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WHAT ARE SOCIAL
EFFECTS OF MASS
MEDIA
• Social effects of mass media are
basically how mass media influences the
individual and the society at large.
• For instance, mass media can influence
the candidate individuals will vote for in
an election ordinarily from the way it
presents them.

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 ◦ It creates a global village through the
MASS MEDIA unification of people identifying with
common experiences in our modern world.
CREATES A ◦ It forms the new bases for collective
GLOBAL thought and action, thus, driving people to
think, speak or behave in the same manner
VILLAGE unconsciously

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IT ENCOURAGES
INDIVIDUALS TO ACT
AGAINST INJUSTICE
◦ It becomes the voice for those in
need of justice and encouraged
individuals to champion this cause.
◦ Some good examples of this point
are the recent Lekki Toll gate
killings which occurred on the 20th
of October, 2022, the END SARS
protest, and the Black Lives Matter
movement.

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 IT ◦ The media promotes certain goods,
services, and even businesses by making
INFLUENCES them seem appealing to the natural senses
THE of an individual (mostly sight)
◦ The mass media can also paint goods or
POPULACE services in a negative light to discourage
ON use. For instance, cigarettes can be
presented to the public as a negative good
AVAILABLE to stop smoking.

GOODS
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IT CAN ENHANCE
THE SPREAD OF
FAKE NEWS
◦ News or information shared is
fake when the statements lack
truth, justification, and are
misleading
◦ It can be carelessly used to spread
baseless information that may
deform a person’s character or
reputation since it is open to the
public.
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IT CAN INFLUENCE
INDIVIDUALS TO
PRETEND
◦ Through the presentation of the rich,
flashy, and comfortable lifestyle of
certain individuals (or celebrities) to
the populace, it influences people to
copy these lifestyles.

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