Professional Documents
Culture Documents
Environment
People who don’t like you will make matters look far worse than
they really are.
Your frustrations will increase because there can seem like there is
no way back to the right perceptions.
1. Distinguish between the concepts of social perception and social identity.
2. Explain how the attribution process works and describe the various
sources of bias in social perception.
3. Understand how the process of social perception operates in the context
of performance appraisals, employment interviews, and the cultivation of
corporate images.
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Personal Identity:
Identity The characteristics that
define a particular individual.
Social Identity:
Identity Who a person is, as defined in
terms of his or her membership in various
social groups.
Attribution:
Attribution The process through which
individuals attempt to determine the
causes behind others’ behavior.
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Judgments about people’s dispositions, traits,
and characteristics, that correspond to what
we have observed of their actions.
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Causes of Behavior:
Behavior
Internal:
Internal Explanations based on actions
for which the individual is responsible.
External:
External Explanations based on
situations over which the individual has no
control.
Consistency:
Consistency Information regarding the
extent to which the person being judged
acts the same way at other times.
Distinctiveness:
Distinctiveness Information regarding the
extent to which a person behaves in the
same manner in other contexts.
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Beliefs that all
members of specific
groups share similar
traits and are prone to
behave the same way.
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Predispositions that people have to
misperceive others in various ways
.
Types include
Fundamental attribution error
Halo effect
Similar-to-me effect
First impression error
Selective perception
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The tendency to attribute others’ actions to
internal causes (e.g., their traits) while largely
ignoring external factors that also may have
influenced behavior.
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The tendency for our overall
impressions of others to affect
objective evaluations of their specific
traits; perceiving high correlations
between characteristics that may be
unrelated.
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The tendency to base our judgments of others on our earlier
impressions of them.
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Self-Fulfilling Prophecy:
Prophecy The tendency for someone’s
expectations about another to cause that person to
behave in a manner consistent with those
expectations.
Pygmalion Effect:
Effect A positive instance of the self-
fulfilling prophecy, in which people holding high
expectations of another tend to improve that
individual’s performance.
Golem Effect:
Effect A negative instance of the self-fulfilling
prophecy, in which people holding low expectations of
another tend to lower that individual’s performance.
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Employees at a corporate call
center have not been spending
enough time at their cubicles
answering phones, as required.
Instead, they have been walking
throughout the facility, talking to
each other about personal matters.
In other words, they are socializing
and goofing off instead of working.
Important calls have gone
unanswered and customer service
problems have arisen as a result.
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What attributions would you be
prone to make about these
employees, and how might
these be related to the
performance evaluations you
give them?
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PERCEPTUAL REVERSIBILITY
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Performance Appraisal:
Appraisal The process of evaluating
employees on various work-related dimensions.
An inherently biased process
Impresssion Management:
Management Efforts by individuals
(esp. in employment interviews) to improve how they
appear to others.
Corporate Image:
Image The impressions that people have
of an organization.
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© Copyright 2003, Prentice Hall 41
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