Writing for a

positive effect
 Name ID

Hello!
Tanzila Rahman Mita 26-036

Kabir Hossain 26-174

26-249(25-
We are Group 15 S.M. Rakib Hassan
157)
26-252(25-
Md. Sazid Mahamud Nebir
160)
26-265(25-
Amena Rahman
247)

2
The Importance of a Positive
Effect

▰ Conveying information with clarity and conciseness

▰ Building goodwill effect
▰ Understanding how people respond to messages
▰ Maintaining a favorable image of the company

3
Conversational style

▰ Resisting to be formal and impersonal

▰ Using simple and understandable word
▰ Avoiding ‘Rubber stamps’ or clichés
▰ Writing precisely
▰ Presenting the message in a story telling way

4
 “Social media marketers should But this is more conversational:
try out Instagram to connect with “As a social marketer, you need to
their audiences” use Instagram to connect with
your audiences.”

5
The You viewpoint
▰ Focusing on the reader’s interest
▰ Using second person pronouns
▰ Keeping the reader at the center of the article
▰ Viewing situations from the reader’s perspective
▰ Emphasizing what the readers want to know
▰ Protecting readers ego
▰ Respecting readers’ intelligence
6
 We You
•
viewpoint
I think you’ve written a wonderful •
viewpoint
You’ve written a wonderful report.
report. • Please choose the service that best meets
• We’re offering three service plans. your need.
• I am happy to hear that you have • Thank you for giving us the chance to
selected our firm. serve you.
• We will provide you with a 20% • You can get a 20% discount.
discount.

7
 Positive message
▰ Positive message makes the audience react in a positive to neutral manner.
▰ Showing willingness to help someone, Explaining the reason whenever to say
‘NO’, eexpressing service-oriented attitude, emphasizing what one can do, etc.
are some techniques of conveying positive messages.
▰ Factual and high quality, evoking emotions, emphasizing on quality more than
quantity, and long-lasting in the audience’s mind.

8
Importance of Positive
message
▰ Huge impact on day-to-day interactions
▰ Easy to achieve the goal/s.
▰ Enhance communication, create optimism, and improve goodwill.
Negative Messages Positive Messages

We cannot deliver until Friday. We can deliver the products on Friday.

You failed to give us the fabric specifications of the To complete your order please check your choice of
chair you ordered. fabric on the enclosed card.

9
 Courtesy
▰ Treating individuals with respect and consideration.
▰ Building positive relationship.
▰ Accelerating the work environment with effective communication.
▰ ‘Sorry’, ‘please’, ‘thanks’, ‘good luck’, ‘it’s okay’, ‘welcome’, ‘may I?’,
etc. are some examples of showing courtesy.

10
 How to show Courtesy
▰ Targeting and tailoring message to the correct reader.
▰ Refraining from preaching.
▰ Doing more than what is expected.
▰ Avoiding anger.
▰ Being sincere.

11
 Role Of
▰Emphasis
Avoiding negative words and words with negative connotations.
▰ Focusing on what the audience can do rather than on limitations.
▰ Justifying negative information by giving a reason or linking it to the
audience’s benefit.
▰ If the negative is truly unimportant, omitting it.
▰ ‘Emphasis by position’, ‘sentence structure and emphasis,’ and ‘space
and emphasis’ are three ways to manage emphasis.
 Role Of
▰
Emphasis
A MESSAGE SAYING YES:
“Your request for a personal bed in the dormitory is approved.”
▰ A MESSAGE SAYING NO:
“Your request for a bed is approved. As you know we have thousands of students
with the same problem and we cannot approve everyone’s request for a personal
bed. so we allocated you a shared bed with seniors considering your problem.”