BUSINESS RESEARCH METHODOLOGY

CASE PRESENTATION ASSIGNMENT 2

TOPIC –CONSUMER PERCEPTION TOWARDS VERVE

PRESENTED BY
MOHD WASIM SIDDIQUI

COURSE- MBA 2
 Introduction
 Sridhar from Bengaluru, had developed an electric car - VERVE, which is a fully
automatic, no clutch, no gear car, a two-door hatchback, easily seating two adults
and two children with a small turning radius of just 3.5 meters.
 It runs on batteries and as compared to other electric vehicles, has an onboard
charger to facilitate easy charging which can be carried out by plugging into any
15 amp socket at home or work. A full battery charge takes less than seven hours
and gives a range of 80 km.
 A full charge consumes just about 9 units of electricity. Somehow the product did
not take off the way he expected. He is working on repositioning the car. He
knows that there are a couple of questions to which he needs to find answers.
What should be the targeted segment - old people, young students going to
college, housewives.
 Problem statement

 Why consumer are not showing interest in verve despite having quit good feature.
 Objective of the research

 To compare the e-vehicle sector performance with verve car performance in

market and reach out to a meaningful conclusion.

 To find out the ideal features and facility expected by customer for e-vehicle.
 Research Methodology

Sampling
Sample size Techniques Tools for data
Sample size:100
Collection
Research Population Nonprobability
sample size taken Primary data of a
Convenience
Design for the study is
sampling
population is
Bengaluru 100 collected from
exploratory Snowball questionnaire
research design population
Data analysis

Methods of data collection:-

1. In This case we use the primary data for collection methods
 In-depth interview
 Focused group discussion
 Expert survey
 BUDGETING

 Analysis of the problem: 100000 - 200000

 Travel cost: 30000
 Identification of problem: 10000-30000
 Data analysis: 40000
 Interview cost: 20000
 Conclusion

 From the analysis, it can be concluded that various factors affect the perception of the
electric vehicle. The impact will be cumulative of all the factors. And unlike
conventional gasoline engine vehicles, which can cover a larger distance per liter of
oil, electric vehicles require frequent charging for covering the same distances

 The respondents are aware of global climate conditions and are ready to change their
preference from conventional to eco-friendly vehicles. Cost is an important factor when
considering the purchase of EVs.

 Respondents are willing to consider EVs as their future purchase option if proper infrastructure
is available. The initial cost of purchasing a smaller number of charging stations and the time
required to recharge the battery is creating limitations in boosting
Thank you