Pusat Teknologi Nasional Berkelas Dunia

CONTENT IN BUSINESS
PRESENTATION
BY: IS DEWANGGA. M.PD

www.itts.ac.id
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OUTLINE

TALKING SOME ISSUES TALKING ABOUT VISUAL

SIGNPOSTING

TALKING NUMBERS TALKING ABOUT TRENDS

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OBJECTIVE

By the end of the course, the students are able to use signposting to
explain the content of presentation as well as some time signals.

By the end of the course, the students are able to use signposting to
explain some others issues in detail including talking about difficult
issues, referring to other topics, adding ideas, reporting bad and good
news, and explaining possible outcomes.

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OBJECTIVE

By the end of the course, the students are able to

use a variety of expressions to say the numbers in
English for different context.

By the end of the course, the students are able to

recognize some types of visuals and use a variety
of expressions to introduce visuals.

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WHAT IS SIGNPOSTING?
• To create a good presentation, the bulk (content) is the most
important part. It is important to have clear structure in
delivering the content of a presentation. The expression that
is needed to move on to the next point or change direction
effectively is signposting.
TYPES OF SIGNPOSTING?
• The phrases of signposting are utilized to assist the audience through
a presentation.

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Starting A Point and What is Coming

• Below are the expressions used when you want to start to talk about
a topic. This type is used to start talking about a topic in the beginning
of presentation or talking about new topic.
• In this part of my presentation, I’d like to discuss…
• So, let me give you a brief overview
• In this special occasion, I’d like to describe…
• First of all, I’d like to talk about…
• Let’s start with…
• Let’s begin with…
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MOVING ON AND START TO ANOTHER POINT

• This type is used to move on to the next topic in the presentation. Look at the following
expressions.
• Then, the next topic will be…
• Finally, we’re going to discuss…
• This leads directly to the next topic
• This brings us to the next point
• Let’s now move on to…
• After discussing this topic, let’s turn to…
• Now, let’s take a look at…
• We’ll now move on to…
• Let’s me turn now to…
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FINISHING A POINT
• These expressions are used to signal the end of a topic during a
presentation.
• Well, I’ve told you about…
• That’s all I have to say about…
• We’ve looked at…
• So much for…
• This brings me to the end of my second point…

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STATING AND REFERRING TO FACT

• During a presentation, it is important to refer to several facts stated by
some experts or researchers. It is used to strengthen the validity and
reliability the information in the presentation. Below are the expressions.
• Stating fact
• Everyone knows that…
• It’s a fact that…
• Referring to fact
• Based on … (fact)
• According to (person), (fact) …
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CLARIFYING ARGUMENT AND GIVING OPINION

• Providing argument and opinion are also important during a
presentation. Clarifying argument means giving more explanation
about the fact stated previously. Giving opinion means providing your
personal evaluation of certain topic. Below are the expressions used.
Clarifying argument Giving opinion
I mean….. In my opinion…..
What I’m trying to say is…. As far as I’m concerned…..
What I mean is that…. As I see it,…
The point I’m trying to make is….. Personally, I think,……
It seems to me…
I think…
I believe…..

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GIVING EXAMPLES, REFERRING BACK,

SUMMARIZING A TOPIC
GIVING EXAMPLES REFERRING BACK SUMMARIZING A
TOPIC
For example…. As I mentioned earlier… Before I move on, I’d like to
For instance… Let’s go back to what we’re summarize the main points.
A good example of this is… discussing earlier… Let me briefly recap the
As an illustration… As I’ve already described… main issues
To give you an example… I’d like to review what I’ve
Let me give you an explained so far…
example…
To illustrate this point….

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IN PRESENTATION
1. OK, so that’s the background and the reason why we developed the
system. Let’s move on to the next point, and please, take a closer look at
the information center itself. As I mentioned before, the information
center was set up three years ago to assist visitors to explore the museum.
2. So, let me give you a brief overview of the new project. Our main goals
are to collect, analyze, and inform the member of the academy so
everything can be conducted smoothly.
3. Let’s now turn to the next issue. How do we send the information to the
motorists? We can conduct this in several ways, such as, by using
electronic road signs. Furthermore, we can also use the internet and the
radio.
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TALKING ABOUT SOME ISSUES

• Below are some examples of signposting to discuss about some difficult issues
or problems.
• First, I think we need to identify the problem.
• We have to clarify some points before we move on.
• We should deal with the problem of increasing complaints.
• How shall we cope with complex advertising practices?
• The question is: why don’t we tackle the communication problems?
• If we don’t take care of this problem now, we’ll face more problems soon.
• We will have to solve this problem right away.

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REFERRING TO OTHER POINTS

• Below are some expressions used to refer to other points.
• With respect to this issue, we provide several solutions.
• With regard to the sales target, we need to review some issues.
• According to the questionnaire, our partners are not satisfied
with our system.
• I’d like to point out some issues in connection with the
management.
• I want to talk about some questions concerning the project.

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REPORTING BAD NEWS AND GOOD NEWS
Sadly, we will not be able to..
It is unfortunate that….
Unfortunately…..
In a presentation:
Sadly, we will not be able to
increase our sales
Unfortunately, the number of
complaints keep increasing.
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The good news is…
I’m pleased to say that….
You’ll be happy to know that…
In a presentation:
The good news is we’ll be able to
increase our sales.
You’ll be happy to know that the
number of complaints has reduced.
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EXPRESSING POSSIBLE OUTCOMES

• Below are some expressions used to discuss the possible outcomes in
a presentation.
• We will conduct the research as soon as possible.
• We will not (won’t) increase our funding.
• There will be an increase in production.
• There won’t be any chances to change our target market.

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TALKING ABOUT NUMBERS

• During a presentation, it is possible that the presenters
provide some statistics that contain some numbers. The
number is provided to give some evidences of certain topic
of presentation. In business presentation, numbers are
common to be delivered in the presentation However, not all
presentation provide number. Long numbers are usually
difficult to understand, so, say the numbers slowly and
clearly, and point at them while presenting.

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TALKING ABOUT NUMBERS

• 80 percent of female employees…
• 70 percent of costumers…
• three-quarters of
• 5.3°C five point three degrees Celsius
• Around 500 people responded to our surveys.
• 1.7bn one point seven billion
• 335m2 three hundred (and) thirty-five square meters

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TALKING ABOUT VISUALS

• What is Visual?
• Visuals are essential in a business presentation, especially in a foreign
language. The information in visual is memorable and helpful to
describe important messages.
• Types of Visuals
• Most presentations use PowerPoint slides as the visuals. However,
other media are possible to be used such poster, picture, paper, etc.

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INTRODUCING VISUAL, EXPLAINING A VISUAL

• INTRODUCING A VISUAL?
• From the slide, you can see that there are two options.
• I’ll do a quick breakdown for you on the flipchart.
• This graph shows the increasing number of customers
• EXPLAINING A VISUAL?
• First of all, let me quickly explain the chart.
• You can see the different colors are used to differentiate…
• If you look at the graph more closely, you’ll notice some interesting
features.
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USING ADVERB + ADJECTIVE TO HIGHLIGHT

IMPORTANT POINT
• I believe this fact is extremely important.
• It would be completely wrong to swift our concept at this point.
• We look at the first design and we think it was totally unacceptable.

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TALKING ABOUT TREND

• What is Trend?
• Trend is the depiction of the statistics in graph/chart or diagram. It is
important for presenter to describe the trend clearly. Trend does not
only consist of an increase or decrease, it also talks about change or
significance.
• In describing a trend you may used adverb and verb or adjective and
noun.
• The budget increased slightly last month. (Adv+V)
• In July, we experienced a moderate fall. (Adj+N)
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CONCLUSSION
• Signposting is used to connect the ideas during the presentation. In general, it gives
guidance to the audience about the content of presentation. Types of signposting in
a presentation including the signposting to say what is coming, move on to the next
point, start a section, finish a section, refer back, summarize a point, state and refer
to a fact, give opinion, clarify argument, and give examples. It is also important to
use some time signals during the presentation to give clarity about the topic that is
being presented.
• There are several signposting phrases that are used to explain some issues in details
including the signposting to talk about difficult issues, refer to other topics, add
ideas, report bad and good news, and explain possible outcomes. Those phrases are
used to explain some specific topic in a presentation. Similar with other phrases of
signposting, it functions is to give clarity to the audience throughout the
presentation.
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CONCLUSSION
• Visuals play important part in a presentation as it aims to help the
audience understand clearly about the content of presentation. There
are many types of visual aids including graph/charts, images, or
poster. Some media such as flipchart, screen, PowerPoint, or
whiteboard can be utilized to provide the visuals. There are several
important expressions used to introduce the visual such as explaining
the visual and highlighting some important information.

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Thank You 

www.itts.ac.id ittstangsel @ittstangsel Institut Teknologi Tangerang Selatan