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Their next revenue stream is television. While still going strong, the reality is
that cable companies are haemorrhaging TV customers. All of this means that
cable TV companies must rely heavily on their broadband Internet service for
revenue. Up until now, this has been a very viable strategy.
People still need Internet service, whether they have cable TV or not,
especially if they’ve decided to cut the cord and rely solely on streaming. The
result has been continuously rising profits and stock prices.
The Impact of 5G On the Cable Industry
• Today, the big buzzword in the tech industry is 5G. Airtel, Jio and
Vodaphone 5G network will start in next coming years…
• For most people, this is exciti ng news. Faster connecti ons capable of
doing so much more are on the way.
• Yet, what does this mean for the cable TV companies?
• For many years, they have been doubling down on high-speed Internet
as their primary revenue source, parti cularly as people turn away from
them for TV and phone service.
• Some say 5G could bring about the end of cable TV, whereas others
think it won’t have much of an impact.
• To try and answer this questi on, we’ve done a deep dive into the issue,
and here’s what we found.
5G Technology : Market Segmentation
5G is fifth-generation mobile
network which enables a new kind of
network that is designed to connect
virtually everything, including
machines, objects, and devices.
Advantages Dis-advantages
ADVANTAGES
In rural areas, where users are more spread out, 5G doesn’t make much
sense. This means rural users means they may get left behind.
.
DISADVANTAGES
Building Penetration —
Another issue with using these lower frequency waves is that they are more
likely to be obstructed by buildings, trees, and other large objects.
This means that to get a solid 5G connection and enjoy the high speeds it
promises, you need to be in line with the tower, something that is not always
possible
DISADVANTAGES
The vast majority of smartphone devices on the market today are still
equipped only for 4G. 5G is also a huge battery drain, but this will likely
improve as 5G devices become more common.