1st Year - Project WeLike

Presentation for VIVA

Mayuri Page
HPGD/JA20/0984
Marketing Management
 Mayuri Page
HPGD/JA20/0984
We Tube
We Tube Topic Overview

1) Internet Marketing, Prof. Sagar Narsian.

2) Direct Digital Marketing, Prof. Ashish Hathi.
3) Green Marketing, Prof. Ratheesh Nair.
4) Branding Basics, Prof. Ashish Hathi.
5) Social Media Business Strategy, Prof. A.S Pillai.
Internet Marketing
Prof. Sagar Narsian
Learnings
➔ The Internet is the Magic Stone of the Millennium being the fastest and cheapest global
communication tool. The rate of adoption and change of technology is increasing very rapidly in the
world

➔ What is Internet?
● a worldwide Network of Computers
● the fastest and the cheapest communication medium in the world with Global reach
● More than 1 Billion users around the globe and growing every minute !
● More than 350 million hosts & 3000 million pages of information and growing

➔ The internet is a great leveler and closes the gap between big and small organisations. It is a
Marketing, distribution & Business Implementation tool

➔ The internet is the only medium to offer real time interactivity with clients/ consumers in the real
sense, resulting in highly focused Audience Coverage and Involvement, i.e. One-to-One interaction
➔ The Internet is a “Pull” medium and a medium of Mass Customization. Hence, the content in
internet medium has to be compelling and has to be updated regularly. A web presence in today’s
world is as important as a postal address (reach prospective)

➔ There are three types of web presence

1. Information
2. Interactive
3. Commerce enabled

➔ Internet Marketing enables to,

- Integrate with global marketplaces and practices, i.e. it integrates with global marketplace, helps
database management or customer record keeping, it has a reach from anywhere, anytime, it
enables market efficiency & cost effectiveness

➔ Internet marketing has 2 approaches

- Marketing
- Business Development

➔ Internet Marketing requires an integrated approach – It needs to use Search engines, online
directories
➔ Goals of Internet Marketing
- Increase sales revenue, website traffic
- Generate leads
- Brand awareness
- Obtain adequate budget

➔ The five principles of Internet Marketing

- Make it easy to find what’s being sold (simplify and personalize shopping experience
- Deliver solid service i.e. What You See Is What You Buy (WYSIWYB)
- Individual Customization
- Make navigation simple i.e. simple, intuitive navigation
- Business-to-Business i.e. B2B focus initially

➔ Benefits of Internet Marketing

- New business opportunity, Global reach and market penetration
- Improved Customer Services
- Faster response to market changes

➔ QUOTE : If You Don’t Use Internet Marketing, The Competitors Will.

Direct Digital Marketing
Prof. Ashish Hathi
Learnings
➔ Digital Direct Marketing (DDM) is an interactive system of marketing which uses one or more
advertising media to effect a measurable response and transaction at any location - US Direct
Marketing Association

➔ Direct digital marketing (DDM) is the electronic delivery of relevant communications to specific
recipients

➔ Digital Direct Marketing uses email, Websites and mobile services in the same way that direct
marketing in the physical world uses the postal service
It is an
- unsolicited communication - from seller to prospects - built in response (lead generation) -
monitoring mechanism planned - tap the maximum of customer’s life time value

➔ The 3 levels of Digital Direct Marketing:

1. Direct marketing drives the business
2. Direct Marketing drives all or part of the marketing strategy
3. Direct Marketing is used within the communication mix
➔ Forms of Digital Direct Marketing
They are also known as Direct marketing Methods. They are as follows:
- Telemarketing- Mobile Only
- Television Marketing
- Online Marketing
- Direct-Response Advertising

➔ Digital Direct Marketing Mediums

• Publications – Magazines, Newspapers, Inserts
• Broadcast – TV / Radio • Telecommunications
• Digital – e-Communications / e-Commerce
• Exhibitions • Mechanical – POP, Vending Machines, Kiosk
• Co-op – Affinity Marketing

➔ Main Task in Digital Direct Marketing

• lead generation
• Customer acquisition
• Customer retention
• Database management
• Response monitoring
➔ Reasons for growth of Digital Direct Marketing
Social / Technical reasons for growth
- the internet growth proliferation of mass media & rising cost of other marketing medium
Business reasons for growth
- criticism of traditional marketing methods
- interest in customer retention and loyalty

➔ Benefits of Digital Direct Marketing

- Specific targeting possible
- Minimal cost per reach
- Prospects empowered to take informed decision
- Development of an effective and responsive feedback system
- Medium’s effectiveness can be measured
- Results can be determined – conversion rate
- Refining and improving success rate
- Increases speed and efficiency
➔ Essentials of Digital Direct Marketing
Following are 4 essentials elements that can be leveraged in the digital direct marketing campaign :
1) Think
- responsible for research, insight and strategy
2) Create
- responsible for building meaningful and functional assets
3) Engage
- responsible to drive and build customer relationships
4) Optimise
- responsible to focuses on analytics, conversion optimisation and user experience testing
 Green Marketing
Prof. Ratheesh Nair
➔ According to American Marketing Association (AMA) the definition of Green Marketing is divided
into three sections,
1. Retailing
2. Social marketing
3. Environment

➔ Retailing definition,
• The marketing of products that are presumed to be environmentally safe

➔ Social marketing definition,

• The development and marketing of products designed to minimize negative effects on the physical
environment or to improve its quality

➔ Environment definition,
• The efforts by organization to produce, promote, package, and reclaim products in a manner that
is sensitive or responsible to ecological concerns
Learnings
➔ Green Marketing, The holistic management for identifying, anticipating and satisfying the
requirements of customers and society in a profitable and sustainable way. - Peattie, 1955

➔ Green Marketing is an emerging marketing strategy that incorporates broad range of activities like:
• Product modification
• Fair trade practices
• Adopting eco-friendly production process
• Modified advertising

➔ The requirements of Green Marketing,

• Production process compatible with the environment
• Compatible with company’s goals
• Satisfy the customer’s need
➔ Why Green Marketing should be practiced
• Growing concern worldwide about the environment protection
• Consumers are becoming more conscious that their consumption impact the environment
• Manufacturers have recognized environmental concerns as a source of competitive advantage
• Marketing is also a part of the problem

➔ Marketing’s Impact on the Environment,

• Stimulating (over-) consumption contributes to environmental degradation
• Marketing replaces more environmental goods to increase profit margins
• Unnecessary packaging contributes to environmental degradation
• Long supply chains increases carbon-dioxide footprint of products

➔ Characteristics of Green Products,

• Products are originally grown, and have natural ingredients
• Products those are recyclable, reusable and biodegradable
• Products which contains recycled contents, non-toxic chemical
• Products which contain approved chemicals
• Products that do not harm or pollute the environment
• Products that have eco-friendly packaging i.e. reusable, refillable container etc.
➔ Benefits of Green Marketing,
• It ensures sustained and long term growth along with profitability
• It saves money in the long run, though initially the cost is more
• It helps the companies market their products and services keeping the environment aspects in
mind

➔ Golden Rules Of Green Marketing,

• Knowing the customers
• Educating the customers
• Being genuine & transparent
• Keeping up with consumers expectations
• Reassure the buyer
• Considering the product pricing
Case Studies
➔ State Bank of India,
• By using eco & power friendly equipment in its 10,000 new ATMs, SBI has not only saved power
costs and earned carbon credits, but also set the right example for others to follow.
• Also, SBI became the first Indian bank to harness wind energy through a 15 megawatt wind farm
developed by Suzlon Energy.

➔ Tata Son’s
• Tata Motors is setting up an eco-friendly showroom using natural building material for its flooring
and energy efficient lights
• The Indian Hotels Company, which runs the Taj chain, is in the process of creating Eco rooms
which will have energy efficient mini bars, organic bed linen made from recycled paper
 Branding Basics
Prof. Ashish Hathi
Learnings
➔ A brand is a name, term, sign, symbol or design or a combination of them, intended to identify the
goods or services of one seller or group of sellers and to differentiate them from those of
competitors.
For Ex. Parle G is a glucose biscuit from Parle Products and competitors are Britannia, Sunfeast
from ITC.

➔ Salient Aspects of Any Brand

Branding serves both - the sellers (it includes both manufacture as well as seller for ex. Colgate,
branding helps Colgate to market its products)
- the buyers (the one who buys and use the products, we the consumers)

➔ Brands are central to creating first purchase and sustaining (Repeat purchases) the customer value
(when customer uses the brands particular product he should get a product satisfaction) and not
images – that picturize or visualize, in brief ultimately customer must get the value for money that
he pays to acquire the product or services.
➔ Brand Components are
● Value
● Benefit
● Personality
● Attributes
● Culture
● User

➔ Why Brand Components Matter?

- It helps to determine the depth of a particular brand
- It helps to gauge ‘Brand Awareness’, which is one of the constituents of Brand Depth

➔ Constituents Of Brand
● Brand Awareness
● Brand Acceptance
● Brand Preference
● Brand Loyalty
● Brand Equity
➔ Journey of a branding
● Conscious efforts to get recognized in consumer’s mind
● Requires substantial investments
● Rapid evolution / shorter life

➔ Advantages of Branding:
● Recognition
● Recall
● Trials
● Consumer Acceptance
● Differentiation facilitation
● Develops loyalty
● Builds equity
● Strengthens Channel partnership
● Market Segmentation
➔ Brand Terms

● Brand Identity: It is the product recall factor. The Brand Identity will connect product recognition.

● Brand Insight: are the results of deep under- -standing of the customers.

● Brand Image: is the view of a customers about a brand.

● Brand Loyalty: is a consumer behavior pattern where consumers are committed to a particular
brand and make repeat purchase.

● Brand Equity: is the commercial vale that derives from consumer perception of the brand name of
a particular product.

● Brand Value: brand goodwill when gets translated in a monetary value, it gives the brand its brand
value.
➔ Advantages of Branding: Recognition, Recall, Trials, Consumer Acceptance, Differentiation
facilitation, Develops loyalty, Builds equity, Strengthens Channel partnership, Market
Segmentation

➔ Branding Decisions
● Brand management function is generally under Marketing domain
● Brand Managers are responsible to manage a particular brand or group of products / brands.
● Brand Manager is a custodian of the brand.
● Brand Manager needs to take number of challenging decision related to his brand/brands.

➔ Differentiation Approach Decisions

● Differentiation is one of the core purpose of Branding
● Identifying differentiation aspect is a continuous process
● Use rational benefit / service exclusivity
● Exploit scientific / technological advantage
● Cost Effectiveness
● Efficiency
Social Media Business Strategy
Prof. A.S Pillai
Learnings
➔ Social Media Strategy
Establish a plan
- Create a publishing schedule that helps to maintain a consistent presence
- Visualize a marketing strategy in a way that everyone can understand
- Assign writing and other editorial tasks to key members of the team
- create an editorial calendar which acts as a daily roadmap, providing strategic guidance on what
and when to post

➔ Know Your Customer

- The brand should identify it’s customers as it helps to reach a target market
- identify what are customers need and how does the product, service fulfill it
- create a persona (gender/work/location) based on target market

➔ Be Visually Appealing,
- use images to improve engagement and boost the conversion happening around the posts
- adding an image to the tweet can improve shares by 200%
- to prove the point we have an example of social Media Platform Pinterest & Instagram
➔ Be a Resource
- become a valuable resource
- share content on a daily basis
- Build rapport and establish trust
- create an impact with an unique content and give valuable insight, share expertise through types
of media

➔ Choose a Right Channel

- understand which social media type suites to the business
- identify the proper customers are on social media with the business type so as to engage with
them
- identify the type of content to be published on different social media channels
- do a survey to ask out the potential customers, on which social network they hang out on

➔ Create Brand Consistency

- representation of what the business is all about
- usage of colour, font and images should be in sync with the brand
- identify the brand look and feel and translate that across social media to create consistency
We Lounge
 We Lounge Topic Overview

1) Discussion with Mr. Gautam Borah, Vice President at Customer

Service Operations Vodafone India.
2) Mr. Himanshu Saxena, Vice President Brand Management &
Integrated at Reliance JIO Infocomm.
3) Ameya Kolambekar - Bill Bachao, Head Marketing & Growth.
Discussion with Mr. Gautam Borah, Vice President at
Customer Service Operations Vodafone India
About Vodafone India
➔ Vodafone India (Now Vodafone Idea Limited, a merge entity of Vodafone and Idea) was the Indian
subsidiary of UK-based Vodafone Group plc and was a provider of telecommunications services in
India with its operational head office in Mumbai

➔ As of March 2018, Vodafone India had a market share of 21% with approximately 223 million
subscribers and was the second largest mobile telecommunications network nationally

About Mr. Gautam Borah

➔ Mr. Gautam Borah has a 20 years of experience in service assurance, business transformation and
Customer Service Operations

➔ He holds a Master’s degree from University of Oxford. He is an author of the book Monetising
Innovation (2016). He is a result oriented professional and having strong influencing, pursuance
and collaborative skills
Key Learnings
➔ While talking about his books, Monetising Innovation (2016) he says his passion for writing inspires
for him to write a book. Further he adds that transformation of ideas into something out leaves a
person that’s for inspiration and his exploit in the field of innovation inspired him

➔ He realised that organizations normally lack the expertise to remain innovative. According to him
innovation is about survival, it’s about staying relevant

➔ He feels that discipline and relentless execution, dedication towards the cause is the key to stay
innovative

➔ To remain innovative one needs a system which runs below the visible system of process and that
makes it to remain innovative. His views on customer satisfaction comes from a age old saying
“Athiti Devo Bhava”, which means guest is like a god which holds true for the customer satisfaction
from companies point of view as attitude to serve

➔ For customer satisfaction he states a quote from Mahatma Gandhi that states that “we are
dependent on him and he is not an interruption to our work, he is the purpose of our life existence”

➔ The customer service in an organisation is like a periscope which is focused on to find out. The
periscope of the customer service is always aimed at a customer, always focused on a customer
Mr. Himanshu Saxena, Vice President Brand Management
& Integrated at Reliance JIO Infocomm
About Reliance JIO Infocomm
➔ Reliance Jio Infocomm Limited. Jio, is an Indian mobile network operator. Owned by Reliance
Industries and headquartered in Navi Mumbai, Maharashtra, it operates a national LTE network with
coverage across all 22 telecom circles

About Mr. Himanshu Saxena

➔ Mr. Himanshu Saxena has an extensive experience of over 25 years with a successful track record
of achieving extraordinary results in the entire spectrum of Marketing Communications, Advertising,
Branding, Market research and Brand Management.

➔ He is the Head – Brand & Integrated communications, Reliance JIO Infocomm ltd. Prior to Reliance
Jio, he has worked with top notch brands like Unilever, GSK, HSBC, PepsiCo, ESPN, Nike, Asian
Paints etc
Key Learnings
➔ Mr. Himanshu Saxena started his career with Holiday Resorts as a Senior Product Manager

➔ He says that direct interaction with the consumers teaches the person more than any management
book. He further adds that marketing is an exciting profession and has affected his personality in a
positive way. He learned to access consumers, how to have interaction with them to start with

➔ The journey of him is of other than the fundamentals of marketing & communications is been the
one of the strengths one needs to develop is creative judgment which comes by practicing day in
and day out

➔ And he being with Reliance Jio, the company which is in full swing and breaking all kinds of records
across the country is remarkable

➔ According to him, most of the marketing professionals like he himself are built, conditioned or
trained on two premises -

1. In contrast to category dimensions having certain realistic ambitions

2. And other been finite resources
➔ And that is where the value of brand marketing sharpness of strategic thinking, very very precise
target sort of thinking sort of thinking is of extreme value

➔ To gain some degree of product superiority, use the strength of brand and communication, to
magnify the differences to consumers

➔ According to him, in today’s market the incremental differences do not matter anymore, and overall
proposition of brand & communication and the product has to be very tangible to consumers to
appeal

➔ Further, he adds that Reliance is a unique company that goes to a length to ensure that product
differential is significant & tangible to the people in general
Ameya Kolambekar- Bill Bachao, Head Marketing & Growth
About BillBachao.com
➔ BillBachao.com is a trusted online mobile recharge website that is designed to save customers
time, money, and effort. payment websites

➔ The app smartly tracks customers daily usage, with an aim of providing customers with the best
mobile plans that suits their actual usage

➔ The Bill Bachao app has been designed to enhance customers experience

About Mr. Ameya Kolambekar

➔ He is an Alumni of We School from 2005 - 2007 batch of Marketing.

➔ Right after the course he joined Jumbo Electronics - Dubai, and has a 9+ years experience in
Product & Digital Marketing.

➔ Over the years he has worked in Startups, Electronics and Rewards & Loyalty segments.

➔ Today he is the Head - Marketing at Growth at BillBachao.com

➔ Mr. Kolambekar started his professional career right after having his stint as a student at Welingkar,
in Dubai where he spent 3 years and came back to India with a little bit of International experience

➔ In India he worked in retail, further in electronics in an innovative and loyalty segment, where
concepts were important and having his professional stint in digital space, which he things is
booming in today’s time

➔ As per his point of view marketing has all become a numbers game, while adding to it he says that
flexibility is the most important as marketeers should have skills to have the sell the product

➔ The drive to convince somebody to buy something is the skill eventually marketeers should have
and should thrive to achieve

➔ According to him Marketing is about knowing “BUSINESS with numbers”. Eventually if one has to
prove his ability in the industry, one should focus on this, as if business is not gonna work out at the
end of the day it doesn’t make sense and further he adds that targets is very integral part in digital
domain, with creativity as one has to live with numbers to achieve target in today’s age

➔ The pros of working in sales is that the exposure which comes along the way and going on talking
to people, meeting the people from different backgrounds is far more learning thing, as compared to
be just sitting around at a desk
➔ The academics is first measure when a recruiter is hiring a fresher, as for an experience a person is
as good or bad as with his previous job

➔ He adds that it is really important to know how to implement things, knowing how to use information
at work. The person should be aware with his surroundings with reading newspapers, books and
interacting with peoples

➔ As a industry point of view he sees Digital marketing as the next big thing, which will revolutionize
the marketing industry and is blooming in today’s scenario
Newswire
 Newswire Topic Overview
1) Government Brings Digital News Portals And Streaming Platforms Under I&B Ministry
2) Festive Ads: How Brands Are Communicating This Festive Season
3) Instagram Revamps App, Adds Dedicated Reels And Shop Tabs To Home Screen
4) Television Advertising Records Highest Ever Volume Since 2015 In Oct-end Week: Barc
5) FMCG Companies To Divert Marketing Spends To Influencers, Not Celebrities: Duff & Phelps
6) IRDAI Allows Insurers To Conduct Video-kyc
7) What Is Political Organization? Types And Benefits Explained
8) Linkedin Launches ‘stories’ In India
9) Is Paytm Building Up A Local Playstore Against Google?
10) How To Invest Money In Mutual Funds?
 1) GOVERNMENT BRINGS DIGITAL NEWS PORTALS AND
STREAMING PLATFORMS UNDER I&B MINISTRY

● The notification effectively brings OTT platforms like Netflix and Amazon Prime Video, along with online
news portals, under the ministry, which is currently headed by Prakash Javadekar

● A ministry official said the move was taken to ensure a level playing field for all media, and bring an
"enabling regulatory environment so that all digital players adhere to the laws of the land."

● "Some content on certain platforms has caused a lot of problems to the citizens of the country who don't
even have a grievance redressal platform,”the ET report quoted a top ministry official as stating

● “There have been at least 40 court cases where the government had to make an appearance. Courts have
also urged the ministry to have a regulatory mechanism. We have been working on that with stakeholders,"
a top official in the ministry said

● The present set of signatories include Zee5, Viacom 18, Disney+ Hotstar, Amazon Prime Video, Netflix, MX
Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus, and Flickstre
 2) FESTIVE ADS: HOW BRANDS ARE COMMUNICATING THIS FESTIVE SEASON
Brands are making sure to engage with consumers after what has been a rather challenging year for both
marketers and consumers alike. From encouraging people to indulge in celebrations at home to being empathetic
towards others, here’s how brands are communicating during the ongoing festive season
● Metro Shoes - #BestFootForward
➔ Metro Shoes launched its ‘Best Foot Forward’ campaign to showcase Indo-fusion footwear collection from
their stores. The campaign urges, with an intention to inspire everyone, to step-up and make every moment
special with a positive spirit during this time when everyone is still battling the pandemic.

● Purplle.com - #TohKyaHua
➔ The campaign embodies Purplle’s belief that the women of the house are our torchbearers of tradition and
the true mood-makers of all festivals.

● Ferns N Petals - #DiwaliApniSi

➔ A gifting brand has rolled out a new digital campaign #DeepawaliApniSi. The film spotlights the joys of
festivity and gifting tradition with loved ones staying near and far.

● Mankind Pharma - #SpreadingKindness

➔ The campaign is built on a strong message of the importance of kindness and helping others in need and
aims to encourage people to spread the brightness and joy in others’ lives becoming “Atmanirbhar Bharat.”
It’s only when we help each other and move together as one, we can fight any evil that comes our way.
 3) INSTAGRAM REVAMPS APP, ADDS DEDICATED REELS AND SHOP TABS TO HOME
SCREEN

● Instagram’s making major design changes to its home screen for the first time in years

● The company announced that it’s adding Reels and Shop tabs to its home screen. Both tabs make it easier
for people to find what they want on the platform and go there immediately

● The Likes tab (where users check follow requests and likes) along with as well as the Create tab (from
where users upload new posts) will be moved to the top right-hand corner of the homepage. Users can find
these options next to the direct messages inbox

● New changes are expected to provide a fresh design to the app while maintaining its simplicity

● Placing both Reels and Shop on the home screen means to expect the company invest in both of these
areas

● With the introduction of a separate tab for Reels, it can be expected that the company is betting on its recent
development. While IGTV is also there, it is for long format videos while Reels is set to take on the TikTok
videos
 4) TELEVISION ADVERTISING RECORDS HIGHEST EVER VOLUME SINCE 2015 IN OCT-END
WEEK: BARC

● According to the Broadcast Audience Research Council of India (BARC), television advertising saw its
highest ever volume in week 43 of 2020, which began from October 24 to October 30, showing a rebound in
brand advertising expenditure after the slowdown caused by the pandemic
● TV ads of 38,705,978 million seconds were reported for the period, which is the highest since week 16 of
2015
● The increase was attributed to high ticket advertising resources such as IPL and the current festival season
that accounts for approximately 40% of consumer brand sales
● This is India's biggest shopping season, leading brands to pay out more for discounts and advertising
● As customers avoided expenditures, the Covid-19 pandemic and the resulting lockdown made brands
reduce their purse strings
 5) FMCG COMPANIES TO DIVERT MARKETING SPENDS TO INFLUENCERS, NOT
CELEBRITIES: DUFF & PHELPS

● During lockdown, two-thirds of FMCG companies globally either maintained their influencer spending at
pre-covid-19 levels or increased it slightly, while nearly a fifth (19%) upped it significantly, stated a report
by advisory firm Duff & Phelps and and its division Kroll

● “Marketing teams once relied on securing the most expensive celebrity they could afford for a television
campaign or billboard, but this strategy is increasingly obsolete in the digital age

● FMCG companies are satisfied with the return on investment from influencers and are diverting marketing
spend away from other traditional advertising and marketing tactics to keep the momentum going. We can’t
deny that the lockdown and subsequent restriction measures have also played a part in boosting the
industry," said Michael Weaver, managing director, valuation advisory services at Duff & Phelps
 6) IRDAI ALLOWS INSURERS TO CONDUCT VIDEO-KYC

● Insurance regulator IRDAI on Monday (September 21) permitted life and general insurers to
conduct KYC of prospective customers through the Video-Based Identification Process (VBIP), a
move that will help the company officials to complete mandatory requirement online during the
pandemic

● Insurers may undertake live VBIP by developing an application, which will facilitate the KYC
process either online or face-to-face in-person verification through video, the regulator said

● IRDAI also stressed that insurers should take the assistance of latest available technology –
including Artificial Intelligence (AI) and face matching technologies – to strengthen and ensure the
integrity of the process as well as the confidentiality of the information furnished by the customer
 7) WHAT IS POLITICAL ORGANIZATION? TYPES AND BENEFITS EXPLAINED

● A political organization is an organization that is engaged in a political process or political activities. It aims
to achieve its pre-defined political goals to benefit the interest of its members

● Types of political organization: 1) Political parties 2) Labour Unions 3) Party coalitions 4) Non-governmental
organization 5) Advocacy groups

● PRO:

1) The most important benefit of a political organization is that it can encourage public participation.

2) It helps the ordinary people in becoming informed about specific situations and issues prevalent in
society.

● CONS:

1) If a political organization has a selfish agenda, it can hurt the interest of the society as well as the nation.

2) If a political organization cares more for its members than the society for which it is working, then it can
disrupt the existing peace and harmony.
 8) LINKEDIN LAUNCHES ‘STORIES’ IN INDIA

● LinkedIn has launched Stories in India to aid members to share everyday professional moments and
experiences with their communities more casually, creatively, and authentically

● The LinkedIn Stories feature enables members to publish photos and videos up to 20 seconds long, which
will be visible on their profiles for 24 hours. LinkedIn has launched six localized stickers that serve as
depictions of the work-life unique to the country. These include chai time, jugaad, autorickshaw, and more

● “In a virtually connected world, ‘Stories’ are the virtual water coolers, where members can share their
everyday professional moments in a creative and authentic way, and find a new way to stay connected with
their networks. Along with the launch of Stories, we have also introduced a host of platform enhancements
that offer an inclusive and enjoyable LinkedIn experience

● With the growing importance of a virtually connected world, LinkedIn has launched Stories in India to help
members share everyday, casual updates and experiences from their professional lives, start lightweight
conversations and offer a new way to stay connected with their network

● Members can share their everyday professional moments such as work-from-home setups, daily routines,
work motivations, events, team calls, industry news, and insights quickly and with ease as it does not stay
on a member’s permanent profile
 9) IS PAYTM BUILDING UP A LOCAL PLAYSTORE AGAINST GOOGLE?

● Digital payments firm Paytm has launched a mini-app store to support Indian developers, in a direct
challenge to Google’s dominance in the space

● The launch of the store follows the payment app being temporarily removed from Google’s Play Store on 18
September for violating developer guidelines on real-money gaming

● Paytm said the mini-app store will help developers take their products to the masses and is providing listing
and distribution of these mini-apps within its app

● More than 300 apps, including Decathlon, Ola, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu,
NoBroker, have joined the Paytm app store, the company said

● Startup founders such as Paytm’s Vijay Shekhar Sharma and Razorpay’s Harshil Mathur, along with 50
other founders, discussed the possibility of building an Indian app store to challenge Google
 10) HOW TO INVEST MONEY IN MUTUAL FUNDS?
● A mutual fund pools the money of a large number of investors and is managed by a regulated asset
management company (AMC). The money is usually invested in equity shares, bonds or money market
instruments, based on the objective of the scheme

● The MF scheme's value (Net Asset Value or NAV) is declared every day. The AMC appoints a fund manager
who invests the money based on the investment objective of the scheme

● The major types of mutual funds are Equity, Debt and Hybrid. As the names suggest, equity funds invest
predominantly in equity shares of company; debt funds invest in debt securities such as bonds, commercial
paper, etc.; hybrid funds invest in equity and debt based on a predetermined ratio

● The best way of investing in a mutual fund is through a Systematic Investment Plan (SIP) where you invest
a fixed amount periodically (usually monthly) through an auto debit of your bank account
Thank You!