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  • Air Astra Alvie

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    Nafis Sadik
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    Air Astra's vision is to become a significant contributor to enhancing connectivity within Bangladesh and to the world. Its mission is to bring a fresh, dynamic, and yet affordable air travel experience for travelers in Bangladesh. With the promise of enhancing connectivity and improving the air travel experience, Air Astra aims to establish itself as a leading airline in Bangladesh by ensuring passengers feel safe, reliable, comfortable, and can afford to fly.

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    Air Astra's vision is to become a significant contributor to enhancing connectivity within Bangladesh and to the world. Its mission is to bring a fresh, dynamic, and yet affordable air travel experience for travelers in Bangladesh. With the promise of enhancing connectivity and improving the air travel experience, Air Astra aims to establish itself as a leading airline in Bangladesh by ensuring passengers feel safe, reliable, comfortable, and can afford to fly.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views4 pages

    Air Astra Alvie

    Uploaded by

    Nafis Sadik
    Air Astra's vision is to become a significant contributor to enhancing connectivity within Bangladesh and to the world. Its mission is to bring a fresh, dynamic, and yet affordable air travel experience for travelers in Bangladesh. With the promise of enhancing connectivity and improving the air travel experience, Air Astra aims to establish itself as a leading airline in Bangladesh by ensuring passengers feel safe, reliable, comfortable, and can afford to fly.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 4

    Brand Mission & Vision

    Vision
    Air Astra envisages to become a significant
    contributor to enhancing the people's connectivity -
    within Bangladesh and to the world

    Mission
    Bringing a fresh, dynamic, and yet affordable air
    travel experience for the travelers in Bangladesh.
    Brand Purpose

    With a promise of enhancing people’s


    connectivity and improving the air travel
    experience of the passengers, we aim to
    establish ourselves as a leading airlines in in
    Bangladesh; by ensuring our passengers with

    Sense of Safety,
    Reliability
    Comfort
    Affordability
    Consumer Description
    Placements On the GO Lean Forward Lean Back
    Facebook Static Content Facebook ad, • Stories • Long Format Video
    promotion ads, Reviews) • Facebook reels • Promotional Travel vlogs
    10 sec, 6 sec ads • Dynamic Post (6,15sec)

    Instagram • News Feed • Stories • Content innovation Influencers


    • Sponsored Post • News Feed Sponsored Post Content
    • Promotional mini Ads • Instagram Reels • Stories
    • News Feed
    • Sponsored Post

    YouTube • App-Integrated Promotion • Search Ads • YouTube ads


    Content • GDN • Google Display Network
    • YouTube shorts • Search Ads

    Blog • Promotion Content GDN, search ads, sponsored blogpost • Ad videos


    • Mini posts   • Search Ads

    Google App Integrated Promotion Content • Search Ads • GDN


    • GDN • Search Ads
    LinkedIn • Promotional posts, • News feed • Long Format video
    • Short ads • sponsored posts • Blog article
    • search ads
    • GDN
    Interesting Facts
    1. Bangladesh domestic flight weekly capacity 29,665
    2. In total 8 airports, 3 international airport and 5
    domestic airport
    3. In 2018, the sector provided 129,000 jobs and
    contributed 449 million to GDP, accounting for
    about 0.18% of the country’s total GDP
    4. Bangladesh's aviation sector will grow threefold in
    the next 15 years as the aviation market has almost
    doubled in the past 10 years
    5. Jet fuel occupies 46 per cent of the operations costs
    of an airline.
    6. Air transport carried in Bangladesh has increased a
    lot in recent years.
    7. At present there are 3 airlines serving the domastic
    air travel needs
    • US Bangla Airlines
    • NOVOAIR
    • Air Astra

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