BOSE

Better Product
Through Research
Introduction
Lived through:
02 November 1929- 12 July 2013

An electrical engineer and sound

engineer, he was a professor at the
Massachusetts Institute of Technology
for over 45 years.
The factors that have contributed to
Bose’s new product success.

• Research and innovation.

• Going against the market.
• Making the best product possible.
Is Bose’s product development process
customer centered?
How is Bose unique with respect to product
life-cycle management?
With respect to the product life cycle, what challenges
does Bose face in managing its product portfolio?

•Focuses on making one product,

the high standard of achievement.
•Have less product portfolio.
Can Bose continue to
maintain its innovative
culture without Amar
Bose? • "A technology that’s so different and
so much better that many people will want it."
• They can use to follow this is to seek out team
members and other executives that follow Amar
Bose’s line of thinking.
 By Group 12:
Amogh (BA02002)
Sanika (BA02041)
Srijan (BA02049)
Tabitha (BA02054