Presented By: Swati Mishra

Surbhi
Subhash
Design Thinking Sahu
Utkarsh
Gupta
Haokip
 Design Thinking
 Approach used for practical and creative problem-solving.
 Iterative Process
 Understand your user
 Redefine Problem
 Create Innovative Solution
 Test it
 Major Goal of design thinking is to identify alternative strategies &
Solutions
The Four Principles of Design Thinking

• The human rule: No matter what the context, all design activity is social in nature,
and any social innovation will bring us back to the “human-centric point of view”.
• The ambiguity rule: Ambiguity is inevitable, and it cannot be removed or
oversimplified. Experimenting at the limits of your knowledge and ability is crucial
in being able to see things differently.
• The redesign rule: All design is redesign. While technology and social
circumstances may change and evolve, basic human needs remain unchanged. We
essentially only redesign the means of fulfilling these needs or reaching desired
outcomes.
• The tangibility rule: Making ideas tangible in the form of prototypes enables
designers to communicate them more effectively
Phases of Design Thinking
 Phases of Design Thinking

 Phase 1: Empathize
• The first stage of the process is spent getting to know the user and
understanding their wants, needs and objectives.
• This means observing and engaging with people in order to understand
them on a psychological and emotional level.
 Phase 2: Define
• The second stage in design thinking process is dedicated to defining the
problem.
• By the end of the define phase, you will have a clear problem statement.
 Phases of Design Thinking

 Phase 3: Ideate
The third phase in the Design Thinking process is where the creativity
happens, and it’s crucial to point out that the ideation stage is a judgement-
free zone!
 Phase 4: Prototype
The fourth step in the Design Thinking process is all about experimentation
and turning ideas into tangible products.
Throughout the prototype stage, the proposed solutions may be accepted,
improved, redesigned or rejected depending on how they fare in prototype
form. 
 Phase 5: Test
 How do Design Thinking, lean, and agile work together?

 What is Lean ?
• Minimizing waste and maximizing value
 What is Agile?
• Software development process that works in iterative, incremental cycles known
as sprints.
 How Design thinking , Lean & Agile work together?
• As Jonny Schneider, explains: “Design Thinking is how we explore and solve
problems; Lean is our framework for testing our beliefs and learning our way to
the right outcomes; Agile is how we adapt to changing conditions with
software.”
What are the benefits of Design Thinking at work?

 Significantly reduces time-to-market

 Cost savings and a great ROI
 Improves customer retention and loyalty
 Fosters innovation
 Can be applied company-wide
Thank You