ZOOM REGIONAL TV HAIR CARE

BAH CBA MDQ MZA PNA RES ROS STA FE TUC

25,000

20,000

15,000
Cantidad de avisos

10,000

5,000

-
2021 2022 2021 2022 2021 2022 2021 2022 2021 2022
$ 246.782 $ 252.839 $ 73.873 $ 87.943 $ 141.820 $ 143.063 $ 115.743 $ 127.332 $ 52.040 $ 482.290
Inversió 2% 19% 1% 100% 59%
n neta 13.992 9.556 7.924 7.205 8.875 5.790 8.874 5.982 2.029 19.995
(000) -32% -9% -35% 100% 885%
GENOMMA LAB L'OREAL PROCTER&GAMBEL UNILIVER LAB BAGO

Inversió
n neta
(000)

GENOMMA LAB LABORATORIO BAGO L'OREAL PROCTER & GAMBLE UNILEVER

SHARE SOA
2021 SOA 2022 SOA 2021 SOA 2022 SOA 2021 SOA 2022 SOA 2021 SOA 2022 SOA 2021 SOA 2022 SOA
Bahia Blanca 13% 13% 14% 14% 4% 6% 6% 6% 5% 4%
Cordoba 13% 13% 14% 14% 22% 19% 20% 21% 26% 21%
Mar del Plata 13% 13% 14% 14% 7% 10% 6% 5% 5% 7%
Mendoza 16% 14% 10% 11% 16% 19% 14% 13% 32% 34%
Parana 7% 7% 7% 6% 6% 5% 7% 9% 3% 3%
Resistencia 7% 6% 7% 6% 5% 5% 6% 7% 4% 3%
Rosario 13% 13% 14% 14% 27% 24% 26% 24% 16% 15%
Santa Fe 6% 7% 7% 7% 3% 5% 6% 5% 1% 2%
Tucuman 13% 13% 14% 14% 10% 9% 10% 11% 9% 11%

Fuente: Kantar Ibope Media – MMP AdMedia Inversiones netas según descuentos L’Oréal – Temporalidad 2021-2022 YTD