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INTRODUCTION

 Cognition is the process by which we acquire


knowledge and understanding through thought,
experience, and through our senses.
BEHAVIORISM
THINK
 Behaviorism (1897-1902).
Behaviorism deals with measurable and observable
behavior.
 Environment(External).
 Learning(Conditioning).
CLASSICAL CONDITIONING
 This involves association or pairing of stimuli
and voluntary behavior.
IVAN PAVLOV

Was conducting a research about the digestive


system, using dogs as his subjects.
JOHN B. WATSON (1920)
 He conditioned a child (Little Albert) to fear with
white rat. This was done by pairing the rat with a
loud scary noise.

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