Human Resource Manage-

ment
Prof. Conna Yang
Spring Semester, 2022
 Course outline & Syllabus

Course Outline & Syllabus

 textbook
Human Resource Management, Global Edition, 16/E by Gary Dessler
 Grading Policy
1. Daily Performance 30%

2. Midterm Report 30%

3. Final Presentation + Short film 40%

 Please write down

Let’s take about 5 mins to do this!

1. Your name & student ID

2. 3 key words that describe you best
3. How COVID-19 is changing employees or companies
What is Human Resource Management (HRM) and how
is it related to the management process?
 Definition of management
What is management?
– Coordination and aligning of activities and people

What does a Manager do?

– Responsible for planning and directing the work of a
group of individuals
• monitoring their work
• taking corrective action when necessary
Five functions of management
Staffing
1. Recruit, select, and train staff
2. Evaluation of performance
3. Reward and benefits

Organize
1. Give each subordinate a specific
task Leading
2. Set up channels of communica- 1. Get subordinates to do their
tion work
The five func-
3. Coordinate work of subordinates tions of Man- 2. Maintain morale
agement 3. Motivate subordinates

Planning Controlling
1. Set goals and standards 1. Set standards
2. Develop rules and procedures 2. Compare Performance
3. Take Corrective action
Five functions of management
Staffing
1. Recruit, select, and train staff
2. Evaluation of performance
3. Reward and benefits

Organize
1. Give each subordinate a specific
task Leading
2. Set up channels of communica- 1. Get subordinates to do their
tion work
The five func-
3. Coordinate work of subordinates tions of Man- 2. Maintain morale
agement 3. Motivate subordinates

Planning Controlling
1. Set goals and standards 1. Set standards
2. Develop rules and procedures 2. Compare Performance
3. Take Corrective action
Five functions of management
Staffing
1. Recruit, select, and train staff
2. Evaluation of performance
3. Reward and benefits

Organize
1. Give each subordinate a specific
task Leading
2. Set up channels of communica- 1. Get subordinates to do their
tion work
The five func-
3. Coordinate work of subordinates tions of Man- 2. Maintain morale
agement 3. Motivate subordinates

Planning Controlling
1. Set goals and standards 1. Set standards
2. Develop rules and procedures 2. Compare Performance
3. Take Corrective action
Five functions of management
Staffing
1. Recruit, select, and train staff
2. Evaluation of performance
3. Reward and benefits

Organize
1. Give each subordinate a specific
task Leading
2. Set up channels of communica- 1. Get subordinates to do their
tion work
The five func-
3. Coordinate work of subordinates tions of Man- 2. Maintain morale
agement 3. Motivate subordinates

Planning Controlling
1. Set goals and standards 1. Set standards
2. Develop rules and procedures 2. Compare Performance
3. Take Corrective action
Five functions of management
Staffing
1. Recruit, select, and train staff
2. Evaluation of performance
3. Reward and benefits

Organize
1. Give each subordinate a specific
task Leading
2. Set up channels of communica- 1. Get subordinates to do their
tion work
The five func-
3. Coordinate work of subordinates tions of Man- 2. Maintain morale
agement 3. Motivate subordinates

Planning Controlling
1. Set goals and standards 1. Set standards
2. Develop rules and procedures 2. Compare Performance
3. Take Corrective action
 Companies With Effective HRM

Employees and customers tend to be more satisfied.

Why?
Because companies with effective HRM tend to…
 be more innovative
 have greater productivity
 develop a more favorable reputation in the community
 Human Capital

Decisions such as whom to hire, what to pay, what

training to offer, and how to evaluate employee
performance directly affect employees’ motivation
and ability to provide goods and services that
customers value

Human Capital: Is it an expense or a resource?

 Human Capital

Human Capital – an organization’s employees

described in terms of their: The concept
 training
 experience of HRM
 judgment implies that
 intelligence employees are
 relationships resources of
 insight
the employer.
 Human Resource Management

Employees are not interchangeable, easily replaced by parts of a

system, but the source of the company's success or failure.

HRM contributes to an organization’s success as quality, profitability,

and customer satisfaction
Human Resource Management
HRM involves “people practices”

The policies, practices, and systems that influence employees:

 behavior
 attitudes
 performance
Impact of HR Manager on Organizational
Performance

• Properly train and develop employees

• Hire the best available people available and avoid overstaffing
• Maintain competitive pay practices and benefit programs
• Encourage employees to submit ideas for increasing productivity
and reducing costs
• Install human resource information systems
 Defining HRM

What does human resources management do?

Activities designed to provide for and coordinate human resources
of an organization

Traditionally referred to as personnel administration or personnel

management
Case study: Heineken on hiring the right person for the right job
case study: Heineken on hiring the right person for the right job
case study: Heineken on hiring the right person for the right job

With the growing cost of a poor hire, it is imperative to select a

candidate that will prove to be beneficial in the long term.

May 25th, 2013, Heineken needed to hire an intern for its Event &
Sponsorship Marketing team to prepare for the Champions League
final.

They faced the question how to choose a right talent among 1,734
candidates. Heineken decided not to follow a very strict hiring policy
and selected the man who could handle such a responsibility and to
take an unconventional route.
Heineken hiring video
 case study: Results

The winner of the "The Candidate" is Guy Luchting. He is from Germany

and he is studying Hospitality Management in the Netherlands. Luchting,
whose internship with Heineken said about his interview:

– “I really didn’t know what was happening at the job interview.“

– “First they take my hand and I think ‘Hey, that’s friendly’ and then the
guy falls on the floor and next thing I am outside during a fire alarm
helping somebody jump off the roof.

– “It was insane. But it really is my dream job.”

 Benefits for heineken

 Heineken reported a 279% traffic increase to their

HR sites

 317% increase in CV’s submitted after campaign

launch.

 91% of Heineken employees watched the video

and found it stimulating for their job.
What is Human Resource Management?

Manager: Nick Furry

Responsibility: Reaches the organization’s

(S.H.I.E.L.D.) goals by managing the Avengers.

Employees with different talents and jobs 

Think about the individual’s talent and how to
apply it to work

Analysis &
Data Col-
Imagination & lection
Creativity
Talent
Precision
and Details

Teamwork &
People
 Discussion:
which is more important, Hard work vs. Talent?

Please take a few minutes to think and discuss:

– Which do you think is more important to
achieve success in the work field, hard work or
talent? Why?
Debate.org
 Why is HRM Important
to Managers?

Avoid Personnel Mistakes such as…

– Hiring the wrong person
– High turnover
– People not doing their best
– Violating the law for discriminatory actions
– Have some employees think their salaries are unfair
relative to others
– Commit any unfair labor practices
– …
 Personality-job fit theory
(Anderson, Flynn, Spataro, 2008)

A common measure of Personality-Job Fit (P-O fit)

is “workplace efficacy,” meaning the rate at which
employees are able to complete their tasks

A high P-O fit signifies…

– Good adjustment to the organization
– Good job performance
– Happy at work
Challenges for Today's Human Resource
Managers

Diversity in the workforce

Structural changes to organizations

Technological and managerial changes within

organizations
 Diversity in Workforce
Organizations should begin to integrate diversity
into their workforces
– Growing number of women in the workforce will affect
an organization’s policies
– Immigrant employees bring educational, language, and
cultural, differences
– Older workforce will be more experienced, reliable, and
stable, but less adaptable to technological change
 Structural changes

1.Downsizing: laying off large numbers of employees

2.Outsourcing: Subcontracting work to an outside company that
specializes in that particular type of work
3.Rightsizing: An ongoing planning process to determine the optimal
number of employees needed
4.Reengineering: Rethinking and radical redesign of businesses to
achieve dramatic improvements in cost, quality, service and speed
How to Manage Coronavirus Layoffs with Compassion, by Rebecca Knight in
Harvard Business Review (April 07,2020)
by Lane Lambert, Harvard Business School Website
(JUNE 28TH, 2021|)
What is the difference between “offshoring”
vs. “outsourcing”?

“Offshoring” refers to transferring work from domestic facilities to an

overseas location, while “outsourcing” is defined as a company
contracting with a vendor to perform certain tasks. 
– Many companies rely on outside vendors to provide the food in the
cafeteria and clean the building, as specialized vendors can provide
better services and lower costs. 
– Offshoring is the movement of jobs and tasks from one country to
another, usually from high-cost countries, such as the United
States, to low-cost countries where wages are significantly lower.

Reference: “Global migration and Offshore outsourcing,” William R. Kerr,

Stanford Social Innovation Review
What is the difference between “offshoring”
vs. “outsourcing”?

Why is there a constant discussion about (offshore) outsourcing (some

people disagree or do not support organizations’ to outsource, why?)

Does it cost domestic jobs?

Expected Leading country in
Asia for offshoring
Expected Leading country in
Asia for offshoring
 Technological changes
• E-HR (electronic HR): computerized information systems
• Online recruiting
• Using electronic database to conduct research
• Systems that let employees input number of hours worked and
requests for vacation time, payroll direct deposits, history of par
information…etc.
Technological and Managerial Changes within
Organizations
Telecommuting

• Working at home by using an electronic linkup with a central

office

Empowerment

• Form of decentralization, gives subordinates substantial authority to

make decisions

Self-managed work teams

• Groups of peers responsible for a particular task or area

 Contact info

IG: conna.y
cyang@mail.mcu.edu.tw