International Business

Dr. Irfan Abdullah

Office: 308- NBS
Date: September 13, 2022
E-post: irfan.abdullah@nbs.nust.edu.pk
 OVERVIEW

• Introduction.
• Course Organization and Rationale.
• Teaching Methodology.
• Class Participation.
• Attendence.
• Polices- Grading and Assignment.
• Self assesment.
• Class Condusive Learning
Environment.

NBS 1-3
 International business consists of all commercial
transactions—including sales, purchase,
investments, and logistics—that take place
between two or more countries.
International Increasingly foreign countries are a source of both
Business production and sales for any company.

Private companies undertake such transactions for

profit; governments may undertake them either
for profit and /or for other purposes.
 Introduction to the Course

Objectives:

• Provides deep insights on concepts,

frameworks, theories and practices of
international business.

• Analyze and understand the international

business environment (internal &
external).

• More specifically, it equips students with

practical tools as well as exploration of
practical issues faced by managers in
dynamic international business
environment.
 Introduction to the Course
Analysis:
•Examines important strategies, operational and
organizational issues from the perspective of firms and
managers (local firms, SMEs or subsidiaries of MNCs).

•Investigate the firms, managers and entrepreneurs who

are seeking
– expansion in international markets
– divest (stop) their operations in foreign markets.

•Understand opportunities and challenges facing by firms

and managers in international business

•What, How, When and Why they can best address

diverse issues when operating and competing at the
global stage. 
 Introduction to the Course

Focus

The focus of this course will at three

levels

(i) Macro (the international level),

(ii) Messo (the country level) and
(iii) Micro (the company level).
Course Organization and Rationale

International Business & Globalization

National Differences

International Business & Trade Across

regions & Countries

Strategy and Structure of

International Business
 Teaching Methodology

• My Job- motivate YOU to learn about the International

Business rather than teaching it.

• Identify and explain the main theories, concepts and

frameworks related to International Business

• Identify and evaluate complex problems in real and dynamic

business environment.

• Interactive- two-way communication.

• Creative thinking, critical reasoning.

• Always think of rival and alternative aspects with WHAT,

NBS HOW and WHY statements
 Class Participation
• You are welcome to participate actively in class
discussions and activities.

•Prepared in advance- read the material to have

critical opinions/questions to ask and share.

•Don’t be shy to discuss your ideas and experiences

related to what, how and why to the concepts
discussed in the class as well as in real business settings.

• Class participation will be closely monitored throughout

the semester and will be graded.

• Reflect and analyze the knowledge and information

critically and think/act in a creative manner.
 Attendance
• Class attendance will be taken
in .................minutes.

• Anyone coming afterwards will be marked

………… for that session.

• Minimum 75% attendance to set in the

exam (mid and final)

• If you are absent, please ask a classmate

for any missed course materials or
assignments.
 Tentative Course Evaluation Scheme

• Final Exam                    40%

• Mid Semester Exam      25%
• Quizzes 3x5=15%
• Group Project            10% (details will be provided)
• Case Discussion 10% (10x1)
Self Assessment
 Think, Discuss and Develop

How can we enhance and create knowledge?

AND
The class a better place of learning and knowledge dissemination?
 Group Project

Group Project: Provide a consultancy to any company/ startup (a Pakistani or a

Foreign) for the internationalization of their business (products, processes, operations
etc.).

Group:
– Maximum 2 students
– Only one group can work with a specific brand/company (first come first serve
basis)
– No individual projects are permitted
– Students are responsible for selection and registration of their groups
– Each member of the group must be constructive, contributing and effective
member of the group.
– No room for FREE RIDERS, they should be report right from the start.
– Formation and registration of groups on LMS should be completed by end of
week 3, time 24:00 hours (Midnight)
– Submission of project will be in week 18 time 24:00 hours (12:00 AM)
NBS 1-16