GOVERNMENT ENGINEERING COLLEGE AJMER, (RAJ.

)
SEMESTER - 2
NAME- SAURABH RATHORE
ROLL NO. – 20MBA13

TOPIC - Concept of Communication

Prof.Anamika Sonawane
Role of Communication in Business
• Entry into a good organization requires excellent
Communication Skills
• It is central to everything we do
• It is the mortar that holds an organization together
whatever its business or size
• It is the most important foundation skill or anyone in the
new world of work
• Production of goods is of no use to potential buyers unless
they have information about the product
• I.T. & Globalization have increased its importance even more

Prof.Anamika Sonawane
 Business Communication
• Includes all messages we send and receive for
official purposes
• Its both written & Oral
• Friendly chatting, letters between friends, etc
is not considered
• It is absolutely necessary even for self
employed individuals

Prof.Anamika Sonawane
 Characteristics of Communication
• It is unintentional as well as intentional
• It is a dynamic process
• It is a systematic
• It is both interaction & Transaction
• It is one way or 2 way

Prof.Anamika Sonawane
 Definitions of Communication
• It is the process of passing information and
understanding from 1 person to another
• It is a behaviour which results in an exchange of
meaning
• Process of meaningful interactions among the
human beings
• Information is passed between individuals
and/or companies by means of previously agreed
symbols
Prof.Anamika Sonawane
• Any act by which one person gives to or
receives from another person information
about that person’s needs , desires ,
perceptions , knowledge or affective states
• It involves the usage of symbols
• Exchange of thoughts between 2 parties
• Transmission of information and meaning
from one individual or group to another

Prof.Anamika Sonawane
 Elements of Communication
• Source/Sender
• Audience/Receiver
• Goal/Purpose
• Context/Environment
• Message/Content
• Medium/Channel
• Feedback

Prof.Anamika Sonawane
 Process of Communication
• Sender begins the process of Communication
• He / She decides what message to send
• Encoding
• Channel or Medium selection
• Decoding
• Interpretation
• Feedback

Prof.Anamika Sonawane
 Functions of a Sender
• Being clear about the goal/Purpose of
communication
• Finding out about the understanding and needs
of the target audience
• Encoding the required information and ideas with
symbols to create the message to suit the
receiver/audience
• Selecting the medium to send the message
• Making efforts to get the feedback
Prof.Anamika Sonawane
 Receiver’s Functions
• Attending to the received message i.e.
listening, reading & observing
• Decoding the received message
• Interpreting and understanding the meaning
of the message
• Responding to the message
• Giving feedback to the sender of the message

Prof.Anamika Sonawane
 Time
• The time of the communication
• The length of the time taken by a
communication event
• There is a right time for giving some
information

Prof.Anamika Sonawane
 Problems
• Message ill conceived, vague, ambiguous, affected by
relationship between sender and receiver
• Message encoded in wrong language or tone inappropriate
• Wrong medium selected, time wasted , expense incurred ,
no written record , etc
• Receiver unable to understand sender’s language ,
vocabulary too difficult , specialist terms puzzle layman , etc
• Message wrongly interpreted-effect of relation between
sender-receiver , etc
• Feedback not given or wrongly interpreted by sender

Prof.Anamika Sonawane
CERTIFICATE

Prof.Anamika Sonawane