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Ivan Petrovich Pavlov, (1849- James B. Watson (1878-1958). B.F. Skinner (1904-1990)
1936)
Influential Behaviorists
Behaviorist theorists believe that behavior is
shaped deliberately by forces in the
environment and that the type of person and
actions desired can be the product of design.
In other words, behavior is determined by
others, rather than by our own free will.
What is behaviorism
• This theory implies that the learner
responds to the environmental stimuli
without his/her mental state being a
factor in the learner's behavior.
What is behaviorism
•Behavior is objective and observable, where as
what goes on in one’s mind can never really be
known or measured (the mind is a “black box”)
•Individuals learn to behave through conditioning
• Two types of Conditioning :
1. Classical Conditioning
2. Operant Conditioning
CLASSICAL
CONDITIONING
Classical Conditioning
• Natural reflex that occurs in response to a
• stimulus
• A naturally occurring stimulus is placed with a
neutral stimulus allowing the neutral stimulus to,
in time, evoke a natural reflex
• Pavlov (1927),
experiment on dogs’
salivation response
Ivan Pavlov's Classical Conditioning
Before Conditioning
Neutral Unconditioned
Unconditioned
Stimulus Response
Stimulus
Ivan Pavlov's Classical Conditioning
After Conditioning
Conditioned Conditioned
Stimulus Response
Classical Conditioning …..
• Classical conditioning can face “extinction”,
where the learning is undone.
– This can happen naturally (the dog stops getting
meat when music is played)
• Remember: Classical conditioning is more
than forming an association – it is an involun-
tary, physiological response
Examples of Classical Conditioning
• Hearing a teacher say to you, “We need to talk”.
Upon hearing this phrase your stomach “flutters”.