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We learn by association
Our minds naturally connect events that occur in sequence
Operant Conditioning
We learn to associate a response and its consequence
Classical Conditioning
Ivan Pavlov---Russian physician/ neurophysiologist
Pavlov’s Classic Experiment—dogs and salivation
Neutral Stimulus: before conditioning, a stimulus that the does not naturally bring about a
response. Dogs—light or tone
Unconditioned Stimulus: UCS stimulus that naturally and automatically brings about a
response, without having been learned. Smell of food
Conditioned Stimulus: CS a once neutral stimulus that comes to elicit a CR after it has
been paired with an unconditional stimulus. The event that takes on new meaning through
conditioning. Dogs—light or tone
For the most rapid conditioning, a CS should be presented: about one-half-second before the
US
Spontaneous Recovery
reappearance, after a rest period, of an extinguished CR
In Pavlov's studies of a dog's salivary responses, spontaneous recovery occurred when the CS
was reintroduced following extinction of the CR and a rest period
Generalization
tendency for stimuli similar to CS to elicit similar responses
Discrimination
in classical conditioning, the learned ability to distinguish between a CS and other stimuli
that do not signal a UCS
Cognitive processes
Pavlov legacy
Law of Effect
Thorndike’s principle ---behaviors followed by favorable consequences become more
likely, and behaviors followed by unfavorable consequences become less likely
Responses that are satisfying are more likely to be repeated, and those that are not satisfying
are less likely to be repeated
Operant Behavior
operates (acts) on environment; produces consequences
Respondent Behavior
occurs as an automatic response to stimulus
Shaping
operant conditioning procedure in which reinforcers guide behavior toward closer
approximations of a desired goal
Principles of Reinforcement
Reinforcer: any event that strengthens the behavior it follows
Reinforcement is anything that is likely to cause and increase in the response.
Positive reinforcement occurs when something is added to increase the response rates.
Primary reinforcers satisfy an unlearned biological need and secondary reinforcers have
learned value.
Example of reinforcements:
Presenting a positive stimulus after a response
Removing an unpleasant stimulus after a response
Being told you have done a good job
Immediate Reinforcer: A reinforcer that occurs instantly after a behavior. A rat gets a food
pellet for a bar press.
Delayed Reinforcer: A reinforcer that is delayed in time for a certain behavior. A paycheck
that comes at the end of a week.
Positive punishment occurs when something is given to decrease the response rate.
Negative punishment consists of removing something to decrease the response rate. (think in
mathematical terms – positive (add) and negative (take away).
Operant response rates remain highest when individuals anticipate that their behavior will
actually lead to further reinforcement, illustrating the importance of cognitive processes in
operant conditioning.
Cognitive Map
mental representation of environment; the layout of one’s environment
Example : After discovering that her usual route home was closed due to road repairs,
Sharetta used her knowledge of the city and sense of direction to find an alternate route.
Latent Learning
learning that occurs, but is not apparent until there is an incentive to demonstrate it
Learning in which a new behavior is acquired but not demonstrated until reinforcement is
provided
The fact that learning can occur without reinforcement is most clearly demonstrated by
studies of: latent learning
Cognitive-Social learning theory: The study of the thought processes that underlie learning
Observational Learning
Learning by observing and imitating others' behaviors , through observing the behavior of
another person called a model
Most likely to imitate the behavior of models if observe that their actions are followed by
reinforcement
In promoting observational learning, the most effective models are those that we perceive as
similar to ourselves
respected and admired
successful
Prosocial Behavior
positive, constructive, helpful behavior
opposite of antisocial behavior
Television and Observational Learning: does watching TV have any effect on behavior?