RNS INSTITUTE OF TECHNLOGY

AICTE Approved and VTU Affiliated, NAAC “A” Grade Accredited

DEPARTMENT OF MBA & RESEARCH CENTRE

 Internship at MITHRA CASHEW INDUSTRY
Presented by
GAGAN GOWDA V
1RN21BA0
Nov 2022
Internal Guide External Guide
Prof. Mr.
Assistant Professor
Department of MBA &
Research Center RNSIT
Bangalore

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Agenda
1 Introduction about the Organization & Industry
2 Organization Profile
3 McKinney's 7S framework and Porter's Five Force Model
4 SWOT Analysis
5 Analysis of financial statements
6 Learning Experience

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 Introduction to the Organization & Industry

Introduction To Industry :

• Electricity is one of the most important gifts of science to man. It is also integrated into contemporary life and
it is impossible to imagine existence without it. Electricity has many uses in everyday life. It is used for
residential purposes like powering fans, electric stoves, air conditioning, and lighting rooms. People can take
solace in all of this. Electricity is used to power great machines in industries. Electricity produces a wide
variety of goods, including food, clothing, paper, and other necessities.
• Electricity has many benefits for humans. Volta developed electricity, but it was already used by many
scientists. Today, Thomas Alva Edison is credited with lighting up the world.

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 Organization Profile

Nature of Business:

• Building electrical power plants in Karnataka Karnataka Power Corporation Limited is a Government of
Karnataka corporation that generates and manages and operates power plants, and it was established under
the Companies Act, 1956.
• The Government of Karnataka State The Karnataka Power Corporation Limited (or KPCL) is an electric
utility serving the southern Indian state of Karnataka. Power may be generated by diesel, thermal, or
hydroelectric means .
• Karnataka Power Corporation Limited began on its current course in 1970. Its power output has grown from
746 MW in 1970 to 9108.3 MW now (2021). The comparison of KPCL's income of Rs. 1.30 million in 1971
to its projected revenue of Rs. 77,442 million in 2022 is instructive.

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COMPITATORS OF KPCL

• Adani Power Limited

• GRM Energy Limited
• Reliance Power Limited
• Tata Power Company Limited

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VISION
"Ensuring energy security for Karnataka through diversified energy portfolio"

MISSION
KPCL seeks to touch higher vantage points in the world of Power Engineering. Our formula for achieving this –
start with a world-class organization, build-in efficiency, and cost control, and ensure that progress is in harmony
with the environment.
• Exploring, identifying, and developing opportunities in power generation.
• Devising innovative ways of setting up and operating power plants.
• Investing in a resource base of technical competence, systems, processes, and capability.
• Empowering people, work teams, and the support network to achieve this objective

Quality Policy:
All KPCL projects have the assurance of a comprehensive environmental impact study to evaluate the impact of the
project on the environment. It also prepares the environment management plan complying with all the conditions
stipulated by KSCB/MOEF.
KPCL Raichur thermal power station has been accredited with ISO 14001-2004 for its efforts towards environment
protection management.

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PRODUCTION PROFILE:

HYDRO ELECTRIC THERMAL POWER WIND POWER SOLAR POWER

 Mckensy’s 7S framework and Porter's Five Force Model

STRATEGY: STRUCTURE :
KPCL’s Strategy is to remain monopolized in the field Organizational Structures describe the hierarchy of authority and
of the power industry all throughout the existence of accountability in an organization. These relationships are frequently
diagrammed in organizational charts. Most organizations use some
HARD the company. mix of structures – pyramidal, matrix, or networked ones- to
ELEMENTS accomplish their goals..

SYSTEM:
System is the formal and informal procedures, and including the
innovation systems, compensation systems, management
information systems and capital allocation system, that govern
everyday activity.

SKILLS:
There is a mixture of skilled and an unskilled labour present in KPCL.
KPCL seeks to be a world- class organization emphasizing efficiency,
SOFT cost effectiveness and harmony with environment
ELEMENTS
STAFF:
Cultural style of the organization and how key managers behave in
achieving the organization's goal. How management acts in more
important than management style. KPCL is following zero waste
Management and Autocratic leadership is adopted in KPCL
STYLE:
The management style of KPCL is top-to-down as per the
organizational structure. A participative style of management has
resulted in the development of a committed and motivated
workforce, which is ready to meet the challenges of the future
SHARED VALUES :
KPCL seeks to touch a higher vantage point in world of powers
engineering. Its formula for achieving this-starts with a world-class
organization, build-in efficiency and cost control and progress is in
harmony with the environment.

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 Porters Five force Model
Threats for new entrants
• Lower switching costs make it easier for end users to switch, leaving
more room for newcomers.
• Differentiated product – As the product, in this case electricity, is
different, consumers are tempted to switch to the less expensive
provider. This increases the opportunity for new and effective
competitors.
Bargaining power of customers
• Resource strength may be largely determined based on the following
characteristics.
• Size of resources: Very large
• Threat of Oligopoly: A few suppliers have a monopoly, which increases the power
of suppliers.
Threats of substitute products and services
• The cheaper product will be available in another industry.
• Switching costs of moving from industry to product that are low.
• Product offers the same or even good quality and performance as offered by the industry

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Bargaining power of buyers
• Minimum customer switching costs are now low, but are expected to rise as new competitors from
the product, such as Electrit, enter the market.
• Buyer size is too small
• Threat from oligopoly: very low

Rivalry among existing competitors

• According to the following factors, there is less competition among existing companies.
• Size of Competitor: Very few large companies like NTPC, NLC, NHPC, NPCIL, PGCIL, etc.
• There are very few players. It's hard to let go Expansion is easy but difficult due to lack of resources and
investment.

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 SWOT Analysis

STRENTH WEAKNESS
 
1. KPCL is a government company
2. It generates energy through natural resources 1. The resource are not utilized to the maximum benefit
3. It is first company to set up Power Station in Karnataka 2. Ownership pattern changes so decisions are not taken
4. Highly qualitied and experienced employees appropriately
5. KPCL has a monopoly in the power transmission business in
Karnataka
3. No proper way of disposal of ash
6. Sharavathy hydro electric project is the backbone of states power 4. wastage of electricitv
generations 5. Aging power plants need more services
7. KPCL uses modern equipment for construction
8. Raichur Thermal Power Station is ranked among top 10 Power
Station in country
9.There is a proper Budgetary Control System
10. Job security for employees
OPPORTUNITIES THREATS
1. There is huge need for Power in the city. 1. Huge completion from a Private firm
2. Karnataka supplies electricity to other cities too 2. Poor financial position as the tariff is increasing year on
3. Raichur Power station generates electricity through Wind 3. In adequate supply o power for growing demand
which is the best place wherepower station are located 4. Ill logical tariff structure
4. For future growth and progress of the state there is demand
for power
5. Encourage solar dependent sets

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 Learning Experience
• Learning experience in the company was very pleasant. The response and support that got from the
management and staff was appreciable. The training was very informative and useful as if enable us to have
a corporate look over the functioning of each and every department of the company.
• The project work gave the researcher an insight on the practicality of some of the academic knowledge
gained during the first and second semesters of our MBA course. The training undertaken at Karnataka
Power Corporation Ltd has enabled to enhance the knowledge and get an insight of the organisation and its
managerial functions. The study makes one really think and visualizes how things happen in an organisation.
As the study that does not focus on only one aspect of company, there was greater opportunity to visit every
work place of the company.
• I learnt the entire work flow of the company, these processes occur through healthy interaction of various
departments. The department study helped to understand how a company functions overall. The humble
involvement, information help and support offered by KPCL employees gave a better understanding about
their functions, responsibility as well as what is really expectations of them from their respective
departments.

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