Interlink Show reel

Portfolio

Commercial Clients
Government Clients
National Bank Of Pakistan
 Importance Of Logo
 A logo is to a business as your face is to
you.
 Logo is an image builder, the color selection
boosts identification process for customers.
 Most important of all, Logo establishes
ownership, individuality in market flooded
with products.
 Transformation Of Logo
 Most important factor while rebranding your
product.
 Transformation is essential to incorporate new
changes and trend among your product.
 New customers are continuously flooding the
market, its practical to come up with a new,
even more appealing logo.
Transformation Of Logo
Transformation Of Logo
 Messages For Campaign

 Smart Banking
 Banking For All
 Har Pakistani ka Bank
Electronic Logo
Branding
Wall Placement
Stationery and Give Away
Fascia
Stamp
Corporate Print Campaign
Outdoor

Hoarding
Banners
Streamers
Standees
 Logo

Option 2
Branding
Print Campaign
Outdoor

Hoarding
Standees
 Social Media Campaign
Key Stats
● There are approximately 50 million Internet
users in Pakistan
● More than 30% of Google searches in Pakistan
are done through mobile phones
● 33% access Facebook through smartphone
● $30-40 million in ecommerce spending per year
(estimated)
 Facebook
● Over 18,000,000 Pakistanis on facebook between
ages of 18 and 65.
● +690,000 Pakistani expats.
● 4,000,000 between the ages of 30 and 65
● 1,200,000 people between 40 -65
 Research Shows
● More than half of Pakistani Facebook users
come from richest 10% of households.
● This means: Highly concentrated social
media audience of affluent people.
 Facebook
● People with direct interest in:
Banking, Business and Industry
● 13,000,000 people
3,300,000+ of these are between ages
30 and 65.
 Top Banks on Social Media
● Standard Chartered Pakistan:
419,000 Facebook Likes
● Faysal Bank:
288,000 Facebook Likes
● NBP
1,117 Facebook likes
 Why Digital Marketing?
● Low Cost
● Mobility
● A Global Reach
● Measurable Outcomes
● Targeted Audience
● Immediate Feedback
● Escalate according to response
 Facebook Campaign
● Effective Advertising on Facebook with a high
CTR
● Viral content creation for Facebook
● Highly targeted Facebook campaigns to the
targeted audience
● Retaining the audience through page likes
● Increasing ROI by using sharable content
● Sharing relevant content to support business goals
 Twitter Campaign
● Utilizing Facebook's high CTR to leverage
Twitter
● Increase Tweets and Retweets utilizing acquired
audiences.
● Utilizing Twitter buzz generators to create Trends
● Partnering with influential tweets to generate
trends.
● Advertising our Twitter accounts on different
platforms.
 Google Campaign
● Reaching out to audiences across other social
networks and sites.
● Google has a very focused targeting algorithm,
allowing us to reach exactly who we want.
● Doing SEO to support our social media marketing
initiatives.
Social Media
 BTL
Hoardings
Standees
Banners
Street Theatres
Floats
Electronic Campaign
Thank You