PERSONAL BRAND EXPLORATION

Craig Flemming
Project & Portfolio I: Week 1
January, 2023
 IDENTITY
I am Craig Lovel Flemming, I am an eight-year
US Army Veteran and Small Business Owner.
What makes me unique from other contractors
and small business owners is my dedication to
selfless service, never quit ethos, and 100%
effort in everything I do. I have put my life on the
line for others and I've transitioned that quality
into my craftsmanship. I always put my
customer’s needs before my own, I will never
quit any job awarded to me, and I will always
give it my all. In the near future, I look forward to
adding more commercial and residential
property management to my portfolio and taking
on more federal and 8A-certified contracts.
 PROFESSION
Certified Carpet Technician for Cleaning Industry

Potential Job Titles:

• Janitorial Cleaner
• Carpet Cleaner
• Carpet installer

BRAND ARCHETYPE –
showcase how you go about your
work differently than others. Content
should come from archetype
quizzes completed during
discussion board activity.
 TARGET AUDIENCE
Property managers & Contracting Officers

Desi Castro
Krystal Huges
Senior Maintenance
Manager of Vendor Relations Coordinator at ResiPro
at ResiPro

Outreach Plan: Outreach Plan:

• I will send a friend request on linked in, This allows
Krystal to see my professional qualifications and
attributes in my targeted profile description.
• The platforms I will use to contact Krystal are linked in
and email.
• On the follow up I will ask Krystal for a contact number
at the office to have a more in-depth conversation about
how I can benefit their company.
• I will send a friend request on linked in, This allows Desi
to see my professional qualifications and attributes in
my targeted profile description.
• The platforms I will use to contact Desi are linked in and
email.
• On the follow up I will ask Desi for a contact number at
the office to have a more in-depth conversation about
how I can benefit their company.

Outreach Plan:
• I will send a friend request on linked in, This allows
Elizabeth to see my professional qualifications, Past
Elizabeth Martinez performances and attributes in my targeted profile
description.
Contracting Officer at United • The platforms I will use to contact Elizabeth are linked
States Airforce in and email.
• On the follow up I will ask Elizabeth for a contact
number at the office to have a more in-depth
conversation about upcoming Government contracts.
Short Term:

GOALS
• As a short-term goal want to be very proficient in
digital marketing and be able to use my degree to
increase revenue and reach of my company.

Mid Term:
• I want to have a multi truck operation. Be able to
service areas outside of San Antonio like Austin and
Houston. I also would need to already be 8A certified
to transition my company to strictly federal
contracting.

Long Term:
• I would like to have my company fully automated and
scaled so I can run my operation from the comfort of
my home.
 SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Critical thinking

Cri

nki
Novice / Adept / Expert

thi
tic

ng
HARD

al
Tactical awareness Novice / Adept / Expert

Personnel management Novice / Adept / Expert

SOFT

Problem solving Novice / Adept / Expert

Notable Skills REQUIRED in TRADE & Current Proficiencies:

Carpet cleaning Novice / Adept / Expert
HARD

Janitorial Cleaning Novice / Adept / Expert

Customer Service Novice / Adept / Expert

SOFT

Fiber Identification Novice / Adept / Expert

 PROMISE

I help my customers experience clean

surroundings.
 CREDENTIALS
Work Experience:
• Team leader US Army
• Flight operations manager for over 2000
Fixed and Rotor wing Pilots.
• Owner and Operator C&L Janitorial
Services
Awards: Picture Relevant
• Army achievement Medal X2, Army
Accommodation Medal X2, Global war on
to Your Industry
terrorism X1,Korean Defense Medal X2, Goes Here
Education:
• IICRC CCT certified
• FAA FOD Certified
 COMPETITION
Freddy Sanabria Craig Flemming

Industry Experience:
Industry Experience: • 1 year 7 months
• 3 Years 11 months Education:
• 4 years free will Baptist Christian Highschool
Education: • 1 year University Of the Virgin islands
• UNICAES 2010-2014 • IICRC CCT
• 1 year University of management and technology
• US Army Aviation Operations School
Leadership Experience: Leadership Experience:
• Account manager Pitchard industries 2017-2019 • US Army Team Leader 2015-2021
• Area manager W Service Group 2019-2020 • Flight Operations manager 2016-2021
Skills and Proficiencies:
• Carpet Cleaning – 1 endorsement
Skills and Proficiencies: • Operational planning -1 endorsement
• Facility management – endorsements • Military training – 1 endorsement
• Management - 5 endorsements • Janitorial services – 1 endorsement
• Commercial Cleaning - 4 endorsements

Overall Online Presence: Overall Online Presence:

• How many connections- 499, banner image
customized? Yes , professionalism of headshot? Yes ,
how detailed is the profile? Very detailed with
experiences and skills in order, published articles? No ,
active on other social media? Yes he is on facebook
and Instagram, is their LinkedIn URL customized? No
URL is not customized
• Grade: Poor, Average, or Superior? Average , 70 out of
100
• How many connections? 42 , banner image
customized? Yes , professionalism of headshot?
Centered and clearly visable., how detailed is the
profile? Not very detailed lack of information and
experience, published articles? No , active on other
social media? Yes , is their LinkedIn URL customized?
No
• Grade: Poor, Average, or Superior? Poor , 20 out of 100
 COMPETITION
FIRST LAST NAME YOUR NAME

Industry Experience:
Industry Experience: • 1 year 7 months
• Industry experience goes here Education:
• 4 years free will Baptist Christian Highschool
Education: • 1 year University Of the Virgin islands
• IICRC CCT
• IICRC CCT
• John Don carpet cleaning certification
• 1 year University of management and technology
• US Army Aviation Operations School
Leadership Experience:
Noteworthy Experience: • US Army Team Leader 2015-2021
• Carpet cleaner 3 years 1 month • Flight Operations manager 2016-2021

Skills and Proficiencies:

Skills and Proficiencies:
• Communication - 2 endorsements
• Marketing - 2 endorsements
• Strategy - 2 endorsements
Overall Online Presence:
• How many connections?60 , banner image
customized?yes , professionalism of headshot? No
head shot , how detailed is the profile? Not very
detaqiled lacking content and organization , published
articles? No , active on other social media? Yes , is their
LinkedIn URL customized? No
• Grade: Poor, Average, or Superior? POOR , 10 out of
100
• Carpet Cleaning – 1 endorsement
• Operational planning -1 endorsement
• Military training – 1 endorsement
• Janitorial services – 1 endorsement
Overall Online Presence:
• How many connections? 42 , banner image
customized? Yes , professionalism of headshot?
Centered and clearly visible., how detailed is the
profile? Not very detailed lack of information and
experience, published articles? No , active on other
social media? Yes , is their LinkedIn URL customized?
No
• Grade: Poor, Average, or Superior? Poor , 20 out of 100
 BRAND POSITION

Helping businesses, Property managers and Realtors

deliver a clean, healthy and safe environment for their
Customers.
 NETWORKING &
MARKETING
Industry Events & Organizations
• SBDC Small Business Networking Breakfast
‣ 11/01/23 | 501 W Cesar E Chavez BLVD, San Antonio
Tx 78207
• I-35 NE expansion project opportunity meeting
‣ 17/01/23 | 7330 San Pedro Ave San Antonio, Tx 78216
• The Experience Conference and exhibition
‣ 08/05/23 | 1950 Eisenhower Blvd Ft Lauderdale FL
33316

Digital Marketing
• Primary Content: My archetype is the HERO. All of my
Facebook , and LinkedIn content paints the picture of my
personal brand and company C&L Janitorial Services saving
the day.
• Primary Tools: My primary social media tools are Facebook
and Linkedin.
• Website: www.cljanitorial.com is my fully functional website
that illustrates my brand image and capabilities to visitors.
 PROFESSIONAL DEVELOPMENT
Formal Education
• Bachelors Degree in Digital Marketing 2024 Full sail
University .

Technical Skills
• IICRC WATER RESTORATION TECHNICIAN
• October 2023
• IICRC MOLD CERTIFICATION TRAINING
• October 2023

Soft Skills
• Teamwork development. November 2023 ( slow season
For my business I am able to attend classes)

Mentor
• Sinclair Flemming my father is my mentor for government
contracting which is my long-term goal. Sinclair flemming has
successfully completed over a million dollars worth of projects
for the federal and state government. I intent to continue to talk
to him weekly and we are scheduled to attend a government
contracting meeting in Atlanta Georgia in October.
Craig Flemming

“
Dirty Carpets are no fun. I provide quality carpet cleaning at an affordable
rate. Check out our past work and customer testimonials at
www.cljanitorial.com.
 REFERENCES

For the First Time Ever. Restoration & Remediation

Magazine. (n.d.). Retrieved January 8, 2023, from
https://www.randrmagonline.com/the-experience-
conference/

munro, susannah. (2023, January 6). SBDC Supplier

Vendor Networking Breakfast.

curt. (n.d.). Got dirty carpets curt's carpet cleaning -

carpet cleaner - curt's ... Retrieved January 9, 2023, from
https://www.linkedin.com/in/got-dirty-carpets-curt-s-
carpet-cleaning-a991b0230