CORPORATE SOCIAL

RESPONSIBILITY (CSR)
Professional Ethics Module 6

Tuesday 5pm to 7pm

October 11, 2020
CSR Definition
Corporate social responsibility (CSR) is a term used
to describe a company’s efforts to improve society
in some way. These efforts can range from donating
money to nonprofits to implementing
environmentally friendly policies in the workplace.

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Who does CSR impact?
CSR impacts companies,
nonprofits, and employees
alike.
Corporate social responsibility
is not a mandated; instead, it is
something extra that
companies do to improve their
local and global communities.

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How can CSR programs
help nonprofits?

Individuals make up roughly three-

fourths of an organization’s total
monetary contributions.

CSR initiatives can help nonprofits

make up that leftover 25% after
they’ve looked to individual donors.

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How much money has been donated
as a result of corporate giving?

 Corporates contributed 8 to 10 % as part of

disaster relief.

 The purpose of corporate social responsibility is

to give back to the community, take part in
philanthropic causes, and provide positive social
value. Businesses are increasingly turning to
CSR to make a difference and build a positive
brand around their company.

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Benefits of Corporate Social Responsibility

For Employees For Society For Businesses For Nonprofits

 Employees like  CSR is a thoughtful and  By taking part in CSR,  Companies with strong 
working for a practical way to give businesses are providing positive corporate social responsibility
company that has a back to society. When social value. Consumers are programs
good public image businesses are reporting more and more that  are looking for nonprofits to
and is constantly in conscious of their social they are likely to work with be the recipient of grants,
the media for positive and environmental companies or purchase goods matching gift programs, and
reasons. Nearly 60% impact on the world, from companies that are socially volunteer grant programs.
of employees who are they can benefit society responsible. Plus, you can raise CSR initiatives help
proud of their by giving back and brand awareness by being nonprofits find support
company’s social helping to find featured on  beyond individual donors.
responsibility are solutions to everyday donor recognition walls or
engaged in their jobs. issues. acknowledged in marketing
materials.

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TYPES OF CORPORATE SOCIAL RESPONSIBILITY
Corporate Philanthropy

Corporate philanthropy is the act of a corporation promoting the welfare of others, usually through charitable donations of funds. Companies can
leverage this type of CSR in various ways, though one of the most popular ways is by matching gifts their employees make to companies.

Corporations that offer matching gift programs essentially double the donations that their employees are giving to eligible nonprofits.

Corporate Volunteerism

Corporations can leverage corporate volunteerism by encouraging their employees to volunteer. Many companies allocate hours
to go toward volunteering during the workday, and many more encourage involvement by offering volunteer grants to the
nonprofits where their employees volunteer.

This kind of socially responsible program is a win-win for every party involved. Employees of corporations are seen
volunteering and donating their time to important causes in the community, and nonprofits are receiving free time and volunteer
work, which is essential for the success of so many nonprofits.
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TYPES OF CORPORATE SOCIAL RESPONSIBILITY
Environmental Leadership
Corporations can demonstrate environmental leadership in several ways. For example, they can:
Put forth efforts to reduce their carbon emissions
Recycle their products
Give back to environmental causes
By showing that they care about improving and preserving the environment, companies can gain more support and
business, and also build a solid reputation as an environmental leader.
Ethical Labor Practices
Part of being socially responsible for a corporation means participating in ethical labor practices. These practices can
include:
Offering more competitive salaries to employees
Offering more competitive compensation packages
Providing generous parental leave
Offering tuition reimbursement
Following ethical labor practices reflects well on companies and causes more individuals to want to work with them.
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TYPES OF CORPORATE SOCIAL RESPONSIBILITY

Economic Responsibility

In being economically responsible, companies “pay their dues” to society, such as

by:

• Keeping up with their taxes

• Investing back into their communities
• Paying their employees competitive wages

Companies that take part in economic responsibility are truly paying it forward for
the greater social good. This not only impacts their values as a company but also
their employees and the well-being of the economy overall.

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CORPORATE SOCIAL
RESPONSIBILITY
COMPANIES

Walmart Wells Fargo Microsoft Apple Google Boeing ExxonMobil Chevron Starbucks Verizon

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Matching Gift Programs
Matching gifts are a type of corporate philanthropy in
which companies match donations that their employees
make to nonprofit organizations.
When an employee makes a donation, they’ll request
the matching gift from their employer, who then makes
their own donation. Companies usually match donations
at a 1:1 ratio, but some will match at a 2:1, 3:1, or even
a 4:1 ratio.
Matching gifts are growing in popularity:
65% of Fortune 500 companies offer matching gift
programs.
84% of donors say they’re more likely to make a
donation if a match is offered.
1 in 3 donors indicates that they would give a larger gift
if matching was applied to their donation.
12% of total corporate cash contributions have gone
through corporate matching gift programs.
Volunteer Grants
Volunteer grants are a form of corporate giving
that encourages employees of companies to
volunteer in their local community. Companies
will then provide monetary grants to the
organizations where these employees regularly
volunteer.
Volunteer grants are a great way to turn
volunteer time into tangible funds and are also
rising in popularity:
40% of Fortune 500 companies offer volunteer
grant programs.
80% of companies with volunteer grant
programs offer between $8-$15 per hour
volunteered.
65% of companies that were surveyed provided 
paid-release time volunteer programs . 11
CORPORATE SOCIAL
RESPONSIBILITY COMPANIES
Google recently set a 5-year goal
to give $1 billion in grants and
offer 1 million volunteer hours.
They are also helping close the
world’s education gap by
supporting nonprofits that build
platforms to scale digital learning
resources to everyone.
Wallmart donated more than 1.4
billion globally in FY2019, and
more than 47,000 associates in
the U.S. volunteered more than
776,000 hours. Walmart also
donated 640 million pounds of
food in just the U.S. alone.
Microsoft strengthens
communities all over. They
recently donated $1.4 billion in
software and services to NGOs,
and their employees donated
$158 million (including
Microsoft matching gifts) to
nonprofits
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CORPORATE SOCIAL
RESPONSIBILITY COMPANIES
Matching Gift
Companies
There are lots of companies
that will match their
employees’ donations.
GE, CarMax, and Johnson
& Johnson stand out in the
crowd. .
Volunteer Grant
Companies
Many companies will offer
excellent volunteer grant
programs to their employees
the top companies who offer
this and how they take part in
corporate social responsibility.
Corporate Giving
Programs
Corporate giving programs
allow all sorts of companies to
invest in social good.
Learn more about how
corporate giving programs can
impact nonprofits and how
employees can take part.
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6 WAYS CORPORATE SOCIAL RESPONSIBILITY
BENEFITS YOUR EMPLOYEES

1. Increased Organizational Citizenship

Behaviors and Improved Employee
Relationships
2. Enhanced Employee Identification with the
Organization
3. Improved Retention and Organizational
Commitment
4. More Attractive Company Culture to
Prospective Employees
5. Better Employee Engagement and
Performance
6. Increased Creativity 14
 THANK
YOU!
STAY SAFE AND GOD BLESS

CHERRIVIE B. JUMARANG, MSP

ProfEth Instructor
cherriviej@apc.edu.ph