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  • Meta Title and Description

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    Rishabh patel
    4 views6 pages
    Meta titles are snippets of text that describe a page's content and appear in the source code but not on the page. They should be between 50-60 characters and include keywords in the first 25-40%. Meta descriptions are 150-160 character summaries that describe the content and often appear when pages are shared. They should include keywords, be readable, and advertise the page's content. A tool like Portent can help preview how titles and descriptions will appear on search results pages.

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    Meta titles are snippets of text that describe a page's content and appear in the source code but not on the page. They should be between 50-60 characters and include keywords in the first 25-40%. Meta descriptions are 150-160 character summaries that describe the content and often appear when pages are shared. They should include keywords, be readable, and advertise the page's content. A tool like Portent can help preview how titles and descriptions will appear on search results pages.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views6 pages

    Meta Title and Description

    Uploaded by

    Rishabh patel
    Meta titles are snippets of text that describe a page's content and appear in the source code but not on the page. They should be between 50-60 characters and include keywords in the first 25-40%. Meta descriptions are 150-160 character summaries that describe the content and often appear when pages are shared. They should include keywords, be readable, and advertise the page's content. A tool like Portent can help preview how titles and descriptions will appear on search results pages.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    META TITLE AND

    DESCRIPTION
    UNDERSTANDING META TITLE

    Meta titles are snippets of text that describe a page’s content; the meta tags
    don’t appear on the page itself, but only in the page’s source code. Meta tags
    are essentially little content descriptors that help tell search engines what a web
    page is about.

    Meta Title appears like:

    <head> <title> Your Title Goes Here </title> </head>


    ELEMENTS OF WRITING A TITLE

    ● Title length: Should be between 50-60 characters


    ● Use of Keywords: Using Keywords in first 25%-40%
    ● Use Action words(CTA) in your Title: Ex. Get, Take, Boost, Learn, Make
    ● Titles & Branding: Using Brand name in your Title
    UNDERSTANDING META DESCRIPTION

    150-160 characters summary that describes the content of a webpage. The meta
    description also often appears when people share your articles across other
    websites and social channels.
    ELEMENTS OF WRITING A DESCRIPTION

    ● Length
    ● Use of keyword
    ● Should be legible and readable copy
    ● Treat it as the advertisement of your webpage
    ● Consider using rich snippets
    HOW TO WRITE A META TITLE AND
    DESCRIPTION
    https://www.portent.com/serp-preview-tool/

    Title: Learn Digital Marketing | SEO | SEM | SMM |

    Description: Want to learn Digital Marketing with us. Become master in SEO, SEM,
    SMM. Boost your career in Digital Marketing with practical and hands-on training
    exposure.

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