INTERNATIONAL SEO

(LANGUAGE AND
LOCATION TARGETING)
 What is International SEO?

International SEO refers to optimizing your search presence for people who are in
different countries or speak different languages. Using geo-targeting, hreflang tags,
and other localization signals, you can target content to your users around the world.

Steps:

1. Country Targeting
2. Language Targeting
3. Checkup and Verification
 Country Targetting

Country TLDs: Ex: brainvire.in

brainvire.us

brainvire.fr
● Strongest geo-targeting signals.
● Costly to purchase and maintain.
● Need to separate websites.
● Need separate SEO campaigns.
 Country Targetting

Sub-domains: Ex: in.brainvire.com

us.brainvire.com

fr.brainvire .com
● Easy to setup.
● Hard to remember URLs.
● Divided rank signals/authority.
● Search Engines consider them separate.
 Country Targetting

Sub-directories: Ex: brainvire.com/in

brainvire.com/us

brainvire.com/fr
● Easiest to setup.
● User-friendly URLs.
● Easy to manage website.
● No need of separate websites/SEO campaigns.
 Language Targetting

Hreflang Tag is used for language targeting.

● <link rel=“alternate” href=“http://brainvire.com/in” hreflang=“en-in”/>
● <link rel=“alternate” href=“http://brainvire.com/us” hreflang=“en-us”/>
● <link rel=“alternate” href=“http://brainvire.com/fr” hreflang=“fr-fr”/>
● <link rel=“alternate” href=“http://brainvire.com” hreflang=“x-default”/>
 Hreflang Tag Generator Tool

https://geotargetly.com/hreflang-tag-generator-tool
 Checkup and Verification

https://www.google.com/webmasters/tools/i18n