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Nature of

Communication
Purposive Communication
What is communication?

comunicare comunis

To create
something in
common
Common Frames of
Reference

LANGUAGE MEANING CULTURE


Language
A system of arbitrary vocal symbols developed by a
certain culture and evolves through time
• Sounds
• Letters
• Words
• Phrases
Language • Clauses

system •

Sentences
Paragraphs
• Composition
Dialect vs. language

Language as
arbitrary British English
American
English Language English
Philippine
English
Language is primarily spoken

Language as Written language followed suit


vocal symbols

Sign language emerged


Meaning
CONNOTATION- DENOTATION-
EXPERIENTIAL MEANING DICTIONARY MEANING
Culture
DEVELOPS A LINGUISTIC
LANGUAGE LANDSCAPE
• Communication as a process consists
of elements to work in order to
function
• Sender
• Message
Components of • Receiver
Communication • Channel
• Feedback
• Noise
• Context
• Other terms related…
• Addresser
• Encoder
• Speaker
Sender • Messenger
• Source
INFORMATION IDEA CODE

Message

ADDRESS CONTENT
• Other terms related to…
• Decoder
• Addressee
• Audience

Receiver
Medium

Channel Technology
Passageway
Response

Feedback Reply

answer
Linear

Models
Models of of
Communication
Communication
cyclical
Other models of communication

TRANSMISSION TRANSACTION INTERACTION


Transmission Model
Interaction Model
Transaction Model
MODELS of
COMMUNICATION
Purposive Communication

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