BYJU’S – THE LEARNING

APP
PRESENTED BY:
Sandesh Adhikari
Introduction
 Learning app with LIVE online classes, instant doubt resolution, LIVE classrooms for
classes 4-10, personalised study app for Maths, Science, Social Studies, video lessons
and more.
 India’s largest online learning program & every student’s favourite learning companion!
 This is one of the world’s best study apps for classes 4-10. With the perfect blend of
engaging video lessons & personalised learning, this padhne wala app has been designed
to help students practise, learn & understand concepts in an easy-to-grasp manner.
 Introduced by Byju Raveendran (kerela)
 Brand value of 37000 corore
Features

 Live classes
 Interactive videos
 Unlimited practices
 Personalized learning journey
Customer profiling done by BYJIU’S

 Demographic( popn , age, race, etincity , gender)

 Geographic( physical feature or area )
 Psychographics ( personality , values , opinion ,attitude, lifestyle)
 Behavioural ( dividing customer into segment depending on
behavior , pattern and interaction)
What’s in BYJU’S - The Learning App?
This is the perfect question answer app for Maths, Science & Social.
Get engaging video lessons, unlimited practice & personalised learning for:
⭐Classes
Mathematics for classes 4-10
Science for classes 4-10
History, geography, civics & economics for classes 6-10
⭐Boards
CBSE
ICSE
State Boards (Maharashtra, Kerala, Andhra Pradesh, Telangana, Tamil Nadu, West Bengal, Gujarat, Punjab,
Karnataka)

BYJU’S Classes - Online classes on the app

BYJU’S Classes offers LIVE online tuitions for Maths & Science for students of classes 4-10. Subscribe to start
attending BYJU’S Classes on this online classes app.

✌️BYJU’S
  Classes - Two-teacher Advantage
Every LIVE class has two teachers:
1) An expert teacher who explains concepts in-detail with the help of movie-like videos
2) A class teacher who solves doubts instantly, provides personal attention & makes learning interactive
📝360° learning
Every class is designed to help students learn, solve doubts, practise & revise. Students of BYJU’S Classes have
FREE access to video lessons and practice & revision exercises on BYJU’S – The Learning App.
STRATEGY USED BY BYJU’S

 Hire 500 college genius from all over india for intern and only 250 w
ill get job later on
 Based on customer retention (90 % people rebuy plan) (saves
accuqusition cost) 4 – 5 lakhs people join annually . Source of
income is funding so a bit expensive ( like a drug addiction )
 Launched its mobile app in 2015 and gives its tv add within 1 month
(king khan) (aggressive marketing – don’t wait act directly)
 640 m (below 30) 63 billion exp in study. 3.4 % of total gdp of india
( mr byju plays with peoples emotion directly)
 If we are paying we will not take it as granted ( example of gym set
up)
Marketing strategy used by Byjus

 Shahrukh khan in 2015

 BYJU'S as the official Team India sponsor from 5th September,
2019 until 31st March, 2022(4.61 crore per bilateral match and
₹1.51 crore per match in an ICC event)
 Sponsering 2022’s fifa world cup
( Byju's spends $30-40 million on FIFA World Cup sponsorship)
 Plays with people emotion
 Business of fear
 Targeting parents and students in such a way that once they get
engaged on byjus there is no chance of getting out.
THANKYOU