MEGA

PROJECT
T H E R A P Y O F C L AY
P OT T E RY
AIR BENDERS

ABDUL WAHAB SANAU ALLAH DUA SEHAR

IMAN ASHFAQ MUHAMMAD DANISH HAMNA SHAHZAD

Agenda
Comparison of
Introduction
Clay Pots and
of clay Pots
stainless pots

Sourcing of
Fundraising
Clay pots

Awareness and Learning

Marketing Outcomes of
compiagn Mega Project
Introduction and History
Pottery is an ancient craft, with the earliest historical records of
wheel-thrown pottery dating back to 4000 B.C. in Egypt and 3000
B.C. in China
Early pots were most likely made using hand-building techniques,
particularly coiling, and there are various theories as to how the
potter’s wheel developed out of these techniques
Sadly, with the rise of industrialism, pottery as a traditional craft
began to rapidly disappear, particularly in industrialized nations.
By the beginning of the twentieth century, most of the relatively
few village craftsman potters who remained were living in China,
Japan and various Third World countries
 Why Clay Pottery?
• Cooking in a clay pot is much better than cooking in a normal utensil, not
just for its various health benefits, but also makes it much simpler to cook
and improves the quality of the food at the end.
• The porosity and natural insulation properties of clay causes heat and
moisture to circulate throughout clay pots. This makes cooking in a clay
pot a much slower process but has added benefit of preventing amateur
cooks from burning their dishes. More importantly, this causes the
moisture and nutrient loss while cooking in clay pots to be much lower
compared to cooking in metal or enamel lined utensils.”
• The most compelling reason to start cooking in unglazed earthen pots
comes from the one thing it doesn’t do—leach harmful metals into your
food.
• Beyond being good for just you and your food, unglazed earthen
pots hold a lot of promise for the environment. Because they
essentially come from soil, they very readily decompose right
back into it when you dispose of them, to be completely bio-
degradable, unlike teflon pans and steel pots which take
up space in Goodwill aisles or fill up landfills.
• Clay pots add many important nutrients like calcium,
phosphorous, iron, magnesium and sulfur to food, which are
extremely beneficial to our body. Clay is also alkaline and thus,
acts neutralized the acidity in the food, which makes it easier for
us to digest. Importantly, oil is not necessary for cooking in a clay
pot and thus, it is observed that food cooked in clay pots are
much lower in fat than food prepared in any other method.”
Advantages of Clay Pots
 Clay Pots Lend a Nice Flavor to Food
Clay Pots Retain the Nutritive Value of Food
 Clay Pots Are Healthy for Your Heart
Clay Pots Make Your Dish Aromatic
Disadvantage of Stainless steel
pots
 It can leach heavy metals into food
Not nonstick
Can be heavy
Cause Chronic diseases
Agenda of the Project

Fundraising

Feasibility
report for pots
purchase

Marketing
and campaign
1.Fundraising

Arranged zoom meeting with group members

Decided to collect funds by personal donation
2.Feasibility plan for pots purchase

Site of purchase Our budget and Final purchase

• Research of all feasibility • Cooking pots
clay pots shops • Number and • Glasses and water
• Rates at each variety of pots to containers
shop be purchased
• Cover food and
water pots
Sourcing of Cheap Clay Pots and Activity
of Awareness and Selling the Clay pots
Sourcing of Clay Pots
 Sourcing of Best Price of Clay
pots
Pots Size Retail Price Whole sale Price

HANDIA Small 250 150

Medium 350 200
Large 450 300

MATKA Small 250 150

Medium 300 200
Large 400 300

GLASS Small 40 20
Large 50 30
Quantity of Pots
Quantity of Pots

Handiaa
27%

Glass
38%

Matka
35%

Handiaa Matka Glass

Activities for Awareness
 Convey the message to audience for using the Clay pots
 Audience Pitch
In person Campaign
Activities of Selling the Clay pots
 Trying to selling the Clay pots
 Negotiate for pricing the Audiences
Welfare and Marketing Campaign
Welfare and Marketing Compaign
35
35
30 25
25
Percentage

20 15
15 10 10
10 5
5
0
Streets Colonies Bazzar Shrines Friend Circles Social Media
Compaign Venues
NUMBER OF AUDIENCE TARGET FOR
AWARENESS

Number of Audience Targer for Awareness

300

250

Phycical Audience Online Audience

Awareness and Marketing Percentage of Clay pots

Marketing
30% Awareness
Marketing
Awareness
60%
Medias for Campaign and
Welfare

In person
campaign
Facebook
page

WhatsAp
p
Facebook Page
Targeted Population And
 Impact
Social Media In person Impact
WhatsApp/Facebook

200 500 People understand the

importance of beneficial
impact of clay pots
Audience Reached
Sales

INPERSON
Facebook
WhatsApp
Others
Learnings

How teams work

How to interact and collaborate
Start of a work/project
with strangers in an
organization