PREFERENCES OF

TECHNOLOGY
GENERATION
LESSON 3
 TECHNOLOGY PREFERENCE

  It indicates a user's preferred device

or medium at a given range of
choices.
 “What the old generation likes may
not be the same as what the new
generation prefers in their life, work,
and leisure.”
PREFERENCES OF THE TECHNOLOGY GENERATION IS ABOUT THE CRITICAL DIFFERENCES
IN PERCEPTIONS BETWEEN OLD AND YOUNG WHICH CREATE A GENERATION GAP.

• Texts versus Visual

• Linear versus Hyper media
• Independent versus Social learners
• Learning to do versus learning to pass the test
• Delayed rewards versus instant gratification
• Rote memory versus fun learning
 TEXT VS VISUAL LEARNING
• According to Zabisco,  (a digital user experience
agency who produce engaging designs and content for
websites and mobile. )the average person responds far
better to visual information compared to just plain or
text. Whether you're buying a product or revising for
an exam, visual stimulation over text translation allows
the brain to consume the material with more
consummate ease.
 LINEAR VS HYPER MEDIA

•  Pastgeneration obtained information in

a linear, logical, and sequential manner
which made them logical, focused, and
reflective thinkers. On the other hand,
new generation follows a personal
random access to hyperlinked digital
information, less superior to elders in
focus and reflection.
 INDEPENDENT VERSUS SOCIAL LEARNERS

•  The traditional way of learning is more

on independent learning; the way of
learning today encourages collaboration
and cooperation among learners. The
trend now is more social and that digital
learning is better when it is done in
groups.
 LEARNING TO DO VERSUS LEARNING TO PASS THE
TEST
• The past generation are taught by teachers because the
teachers back then wanted the students to pass the test –
they are basically after the score (although there is still
learning, short-term learning and not on the effective
learning (one that really lasts for a long time – true
learning). Now, acquired skill/s is/are the determining
factor/s of learning. There is much more emphasis on
the process than on the outcome, although the outcome
is also an important determinant of learning. 
 DELAYED REWARDS VERSUS INSTANT
GRATIFICATION
• Delayed gratification refers to forgoing a
smaller reward in the short term for a
greater reward in the long term. This
differs from instant gratification (or
delay discounting), in which you seek out
as much pleasure as possible in the short
term without regard to achieving long-
term goals.
 ROTE MEMORY VERSUS FUN LEARNING

• Rote learning frequently involves

repeating information until it's
remembered. Learners often resort to rote
memorization because they are unable to
relate new information to prior
knowledge. Meaningful learning is
characterized by relating new information
to prior knowledge.
 ACTIVITY 3
Analyze how people coming from
different generations adapt to the
recent technology.
 THE TASK: BY GROUP
• Create an infographics/chart which compare and differentiate the
preferences of the people who belong to the different generations .
• OUTPUT: Printed pictures/graphs and or digital outputs
• To be presented in the class
• Content/Aesthetics/Presentation are the grading parameters for this
activity
THANK YOU! 