Web Design Audit

Tessa Bubalo
Brittney Flynn
Richard Nowicki
Brady Toussaint
4

2
3
 Attention
Did Well:
Large banner that automatically
scrolls through various deals/promotion
right when you enter website
Bright white and blue theme 
Search bar at the top of the page
Simple phrases, many graphics
Free shipping option in bright colors
Cart option in differing color at the top of
the page 

 Needs Improvement:
A lot of information on the home page
Sizing
Spacing
Coloring
Attention

Improvements 

1. Condense information on home page

2. Fix the sizing of various
categories/graphics (logo, categories,
banner)
3. Use different colors in specific areas to
highlight important sections, alerts, or
deals 
Context:
• A variety of different
options
• Links to specific pages
• No stores, strictly
online
Context
Improvements:
1. Website is a very long page
2. Might be easier for users to
see more sections /organization 
3. Pricing for products is not
showed on the initial page
 Clarity

Did Well:
Clear sections and categories
Simple and straight forward headings 

 Needs Improvement:

Separating products from services

Pharmacy, products, chewy suggestions, ect. 
Clarity

Improvements 

1. Create a separate, alone, section or

website for pharmacy 
2. Condense the number of
categories given 
3. Rearrange homepage 
 Congruence
• Categories provide the user an easier way to
narrow down their choice of item to
purchase

• Incudes pricing and pairs with an upcoming

holiday to increase conversion 

• Provides the user a fast click to things for

their pet
Congruence
Improvements
•Adding a "add to cart" button

•A more visible "see more"

button

•Less clutter on the page

Credibility 
• Popular name brands that
are recognizable
• Shows different locations, team
members and 24/7 customer
service
• No spots to leave a review, or
look at customer reviews of
products
Credibility
Improvement 
• History of the brand, where it
started
• Customer Reviews 
• Different brands talking about
Chewy
 - Confusion in
- Placement of - Great Place order
removing items
Shipping Address button placement
- Autoship Button
- Option for repeat - Description of
again
purchases purchase
- Gift Card and
- Friendly Language - Ensures Safety
payment options

1 2 3

Closing
Closing Improvements
Awkward
method of
removing from Move the Place
cart Order Button

1
3
No Need for
another Autoship
Button

2
 - Thank you for your
order!
- Breakdown of what
was purchased

1
- Order Number isn't
visible enough
- No Status available

Continuance - Card that was used

- Where it is being
Sent

3
 - Improve Order
- Bland and empty
Number visibility
- Missed Opportunity
- Give ability to see
for advertisement
status online

1 2

Continuance
Improvements
- Overloaded with
information at
bottom
- Repetitive
information

3
 Quick Fixes
1 2

3
Ideal Design
References
Gardner, O. (2015, May 20). 7 principles of conversion-centered design -
oli gardner. YouTube. Retrieved February 15, 2023, from
https://www.youtube.com/watch?v=w87hTii1Dao&t=2760s 
Pet Food, products, supplies at low prices - free shipping. Pet Food,
Products, Supplies at Low Prices - Free Shipping | Chewy.com. (n.d.).
Retrieved February 15, 2023, from https://www.chewy.com/ 
Table of Contributions
Brady Toussaint – Closing/Closing Improvements, Continuance/
Continuance Improvement, and Quick Fixes
Brittney Flynn – Congruence/Congruence Improvements, Landing Page
Slide, and Ideal Design Slide
Richard Nowicki – Context/Context Improvements,
Credibility/Credibility Improvements, and Quick Fixes
Tessa Bubalo - Attention/Attention Improvements, Clarity/Clarity
Improvements, and Quick Fixes