APPLE INC.

Price analysis of Apple inc.

 INTRODUCTION
• Every successful business has a stronghold on two
things: 
• who their customers are
• where those customers find value in their product
• Pricing analytics are the metrics and associated tools
used to understand how pricing activities affect the
overall business, analyze the profitability of specific
price points, and optimize a business’s pricing strategy
for maximum revenue
• Research shows that price management initiatives
can increase a company’s margins by 2 to 7
percent in 12 months
• Pricing analytics can also help executives more
clearly understand both the
internal and external factors affecting profitability at
a granular level
 ABOUT THE BRAND
• Apple Inc., formerly Apple Computer, Inc and Apple
Computer Company
• Founded by Steve Jobs, Steve Wozniak and Ronald Wayne
• Apple was founded as Apple Computer Company on April 1,
1976
• manufacturer of personal computers, smartphones, tablet
computers, computer peripherals, and computer software
• It was the first successful personal computer company and the
popularizer of the graphical user interface
• Headquarters are located in Cupertino, California
• The first-generation iPhone was announced by then-Apple CEO
Steve Jobs on January 9, 2007
• The iPhone has a user interface built around a multi-touch screen,
which at the time of its introduction was described as
"revolutionary" and a "game-changer" for the mobile phone
industry
 TEC. MARKET

• As per the report, the global market size was

USD 457.18 billion in 2021
• The global smartphone market share is
projected to grow from USD 484.81 billion in
2022 to USD 792.51 billion in 2029 at a
CAGR of 7.3% in the forecast period, 2022-
2029
• Samsung introduced the ‘Galaxy Z Flip3 5G’
and ‘Galaxy Z Fold3 5G’
• as shipments of desktops, notebooks and
workstations increased by 25% from a year
ago to reach a record 90.3 million units
• Apple took fourth place, shipping 22.6 million
devices
 APPLE INC. MARKET SHARES

• in Q1 2022, Apple shipped about 22.3

million Mac units.
• During its quarterly earnings call, Apple
revealed that the revenue from Mac in the
quarter was up almost 15% a and Apple
raked in close to $10.4 billion.
• Samsung market share rose to 23% from
19% last quarter, resulting in its taking the
top spot from Apple in Q1 2022.
 PRICING STRATEGY

• Apple is known for using price skimming strategy for

pricing there products iphone 11 pro max price trend
• marketer initially offers an item at a high price that 115,000
consumers with the strongest desire and funds to
109900
purchase it will, and then as that demand is depleted the 110,000
price gets lowered to the next layer of customer desire
in the market 105,000

• It works for apple as there is scarcity of its product in 99900

the market, which cause its initial high price 100,000

Price
94900
• When the new version of its product rolled out the 96900
95,000
prices drops and also make the new consumers to roll in
• 2019 iPhone pro max was launch with the price of
90,000
1,09,900
• 2020 iPhone 12 was released which cause the drop in 85,000
2019 2020 2021 2022
price
Year
• The silicone chip shortage hiked the price of iPhone 11
pro max around 2021
 CONCLUSION
• How to price is influenced by things like
brand, technology and market condition
• The strategy of Apple Inc. to price there
product
• How the year of release define the price of
Apple’s product
• The challenge for Apple is to keep coming up
with new technological leaps and new and
innovative proprietary products to fuel there
business
• Apple’s products prices also varies according
to geographical locations
THANK YOU

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