IT MASTER PLAN

MASTER PLAN

Prepared for :
PT. OILLY Tbk.

Prepared by
Lucia Sri Istiyowati
Jakarta – Juni 2004

INFORMATION TECHNOLOGY
 VISI DAN MISI
VISI
To be recognized around the world as a truly great, integrated, international
energy company that gets to the future first.

MISI
We are not passing through Indonesia, we are thinking long-term

Indonesia's economy is dynamically growing; its political structure is stable and

dependable. Sales of new cars in Indonesia are rising sharply, and international
experience shows that this tendency is bound to continue in the long term. At the same
time, consumers expect a continually improving range of services. These considerations
taken together are a guarantee for Oilly that there is an existing market for our activities
at the quality we offer. We seek to upgrade our local network of service stations and thus
satisfy the high consumer expectations of Indonesian customers.

We are convinced that our commitment towards safety and environmental protection, our
high ethical standards and our attention to others will help us reach our goals and make
us a determining role-player in the Indonesian energy market.

INFORMATION TECHNOLOGY
 OBJECTIVES
GOALS Until we can be the biggest, we want to be the quickest and
the best

Our aim is to keep developing our service station network and to be able to offer more and more
motorists high quality services at our JET stations, whether they come to us to refuel, eat a light meal
or do some shopping.

According to our plans, in the future we will build up a network of one hundred service stations in
Indonesia, which will increase our market share to 7 or 8 percent.

In addition to increasing the turnover on fuel, we put great emphasis on the growth of sales at the
shops as well. In order to achieve this, we will upgrade our existing service stations in accordance with
the new marketing concept, which will bring to an increasing number of customers the new experience
of shopping .

INFORMATION TECHNOLOGY
 PHASE 1 Organization Environment

PHASE 1-1

1. 2. 3. 4.
MEMILIH MEMPRODUKSI MENDISTRIBUSI MEMASARKAN
LOKASI MINYAK HASIL HASIL

A. PROCUREMENT

B. FINANCE

C. HUMAN RESOURCE

D. INFRASTRUCTURE

INFORMATION TECHNOLOGY
 PHASE 1 Organization Environment

PHASE 1-2

1.0 2.0
MEMILIH MEMPRODUKSI
core LOKASI MINYAK

4.0
3.0 MEMASARKAN
necessity MENDISTRIBUSI
HASIL
HASIL

C.
HRD
B. A.

support FINANCE PROCUREMENT

infrastructure D.
INFRASTRUKTUR

weaker equal stronger

INFORMATION TECHNOLOGY
 PHASE 1 Organization Environment

PHASE 1-3
1.0 MEMILIH LOKASI

Pemilihan dan penentuan tempat/lokasi yang tepat akan

sangat mempengaruhi hasil (minyak) yang akan didapatkan.

Capabilities : Products & Services :

1. Informasi mengenai
kandungan alam suatu tempat
2. Tenaga ahli yang dapat
menyelidiki kandungan tanah
(Peneliti)
3. Informasi tenang kondisi
sosial budaya suatu tempat
4. Mengetahui keadaan ekonomi
makro
• Lembaga penelitian
• Laboratorium yang meneliti
mengenai kandungan tanah
• Kandungan mineral suatu
tempat
• Analisa sosial budaya
masyarakat

INFORMATION TECHNOLOGY
 PHASE 1-3 Organization Environment

Orgnization Value Chain(s)

2.0 MEMPRODUKSI MINYAK

Value Propositions:
Proses produksi yang efektif dan efisien menyebabkan hasil
yang dan didapat menjadi maksimal dan bermutu.

Capabilities : Products & Services :

1. Tenaga ahli pengeboran • Hasil bumi yang banyak dan
berkualias
2. Pekerja yang tangguh
• Pengolahan hasil produksi
3. Saluran (pipa) yang baik
• Penyimpanan hasil bumi
4. Pengolahan hasil produksi
yang baik • drilling equipment
5. Warehouse yang cukup

INFORMATION TECHNOLOGY
 PHASE 1 Organization Environment

PHASE 1-3
3.0 MENDISTRIBUSIKAN HASIL
Value Propositions:
Pengiriman hasil dengan tepat waktu dapat menambah nilai jual
produk yang dihasilkan

Capabilities : Products & Services :

1. Alat distribusi yang baik • Penyewaan alat angkut (kapal, truk,
dll)
2. Jalur pengiriman yang aman
• Jasa penjaminan keselamatan
3. Jaminan keselamatan
pengiriman
pengiriman
• Asuransi
4. Jangka waktu pengiriman
• Keamanan

INFORMATION TECHNOLOGY
 PHASE 1 Organization Environment

PHASE 1-3
4.0 MEMASARKAN HASIL
Value Propositions:
Harga bersaing, ketepatan waktu, menciptakan kepuasan bagi
pelanggan

Capabilities : Products & Services :

1. Informasi harga pasar • Perantara penjualan
2. Potongan harga • Penagihan pembayaran
3. Kemudahan pembayaran • CRM
4. Jaminan tepat waktu

INFORMATION TECHNOLOGY
 PHASE 1 Organization Environment

PHASE 1- 4
• Capability
1.0 MEMILIH LOKASI 1.0 MEMILIH LOKASI 1
Core
Skills Competencies • Capability
Other Possible Analysis
• Kandungan • Peneliti 3
• Kandungan Mineral Tanah
• Analisa
• Sosial budaya (Geologi) • Capability • Capability
Ekonomi
• Ekonomi 4 2
• Analisa lingkungan Necessity
• Analisa sosial
Makro
• Revenue Potential budaya
• Sosiologi Support
• Potensial market

Weaker Equal Stronger

Capabilities :
1. Mengetahui informasi mengenai
kandungan alam suatu tempat
2. Memiliki tenaga ahli yang dapat
menyelidiki kandungan tanah
3. Mengetahui kondisi sosial budaya
suatu tempat
4. Mengetahui keadaan ekonomi makro
INFORMATION TECHNOLOGY
 PHASE 1 Organization Environment

PHASE 1- 4
2.0 MEMPRODUKSI MINYAK 2.0 MEMPRODUKSI MINYAK
Skills Competencies • Capability
• Capability
Other Possible Analysis Core 1
• Research • Peneliti 4
• Capability
• Mineral • Team work • Leader 3
Leadership
• Costs - Accounting
• Capability • Capability
• Drilling Necessity
• Time 2 5
• Pipe
• Cash flow
Management
Support
• Investment
Management
• Research Weaker Equal Stronger

Capabilities :
1. Tenaga ahli pengeboran
2. Pekerja yang tangguh
3. Saluran (pipa) yang baik
4. Pengolahan hasil produksi yang baik
5. Warehouse yang cukup

INFORMATION TECHNOLOGY
 PHASE 1 Organization Environment

PHASE 1- 4
3.0 MENDISTRIBUSIKAN 3.0 MENDISTRIBUSIKAN HASIL
HASIL Skills Competencies
Core • Capability
Other Possible Analysis • specific • Generic 1
abilities that abilities that
• Costs - Actual people require people need to
as part of the be good at in • Capability
• Time 2
competencies - order to Necessity • Capability •
• Budget skills tend to successfully Capability
3
change over add value - 4
time competencies
depending on tend to be long Support
industry trends term - i.e.
i.e. FX selling selling
skills Weaker Equal Stronger

Capabilities :
1. Alat distribusi yang baik
2. Jalur pengiriman yang aman
3. Jaminan keselamatan pengiriman
4. Jangka waktu pengiriman

INFORMATION TECHNOLOGY
 PHASE 1 Organization Environment

PHASE 1- 4
4.0 MEMASARKAN HASIL 4.0 MEMASARKAN HASIL
Skills Competencies
Other Possible Analysis Core • Capability
• specific • Generic
• Time 1
abilities that abilities that
• Revenue Potential people require people need to
• Capability
as part of the be good at in • Capability
• Opportunities 2
competencies - order to Necessity 3
• Capability
• Budget skills tend to successfully 4
change over add value -
• Market time competencies
depending on tend to be long Support
industry trends term - i.e.
i.e. FX selling selling
skills Weaker Equal Stronger

Capabilities :
1. Informasi harga pasar
2. Potongan harga
3. Kemudahan pembayaran
4. Jaminan tepat waktu

INFORMATION TECHNOLOGY

PHASE 2-1
Organization I.T. NEEDS
Basic Hygiene
• Memberikan informasi yang
tepat, cepat dan akurat
sehingga membantu dalam
proses usaha.
• Mempermudah komunikasi
diantara tempat yang berbeda
(Network)
• Membantu memantau
pekerjaan yang sedang
berjalan
• Membantu memberikan
informasi dalam pengaturan
cash flow perusahaan,SDM,
investasi.
PHASE 2 To-Be Scope & Competencies
DEFINED BY I.T.
I.T. Value Propositions
Differentiators
• Membantu dalam
• Knowledge Management
pengambilan keputusan
untuk masalah yang berkaitan
untuk investasi dan
dengan pertambangan dan
pengontrolan cash flow
untuk pengembangan
perusahaan
penelitian
• Pemanfaat informasi
• Penggunaan GIS untuk
secara bersama untuk
membantu proses
meningkatkan efisiensi
pengeboran
• Kegiatan eksplorasi dapat
lebih efektif dan efisien
dan bisa diketahui
perkembangannya dengan
tepat dan akurat
INFORMATION TECHNOLOGY
 PHASE 2 To-Be Scope & Competencies

PHASE 2- 2

1.0 MEMILIH LOKASI

• Pembangunan infrastruktur
komunikasi data dan suara (Leased
line/Satelit/GPRS)
• Penerapan GlS
• Pengembangan e-Laboratorium
• DSS
• Project Management
• MIS

INFORMATION TECHNOLOGY
 PHASE 2 To-Be Scope & Competencies

PHASE 2- 2

2.0 MEMPRODUKSI MINYAK

• Penerapan GIS
• E-Laboratorium
• Knowledge Management
• E-warehouse
• Maintenance Application
• Cash flow management
• Drilling Control

INFORMATION TECHNOLOGY
 PHASE 2 To-Be Scope & Competencies

PHASE 2- 2

3.0 MENDISTRIBUSIKAN HASIL

• E-warehouse (hasil tambang)

• Inventory (alat transportasi)
• Aplikasi simulasi distribusi
• GIS

INFORMATION TECHNOLOGY
 PHASE 2 To-Be Scope & Competencies

PHASE 2- 2
4.0 MEMASARKAN HASIL

• E-auction
• E-bidding
• E-business
• E-billing
• E-payment
• Pembuatan database customer
• EIS (Executive Information System)
• CRM

INFORMATION TECHNOLOGY
 PHASE 2 To-Be Scope & Competencies

PHASE 2- 3 S: Maintenance,
S: Komunikasi, Cash flow S: Inventory S: data customer
DSS, MIS, PM NS: Know. Man. , e- NS: Apl.Simulasi, NS: E-business, e-
NS: GIS, e-lab WH, Drilling control GIS auction, e-bidding
CRM

1. 2. 3. 4.
MEMILIH MEMPRODUKSI MENDISTRIBUSI MEMASARKAN
LOKASI MINYAK HASIL HASIL

NS e-Procurement A. PROCUREMENT

NS e-payment
B. FINANCE

C. HUMAN RESOURCE S HR Application

S: Existing Systemi
NS: New System D. INFRASTRUCTURE
S Maintenance

INFORMATION TECHNOLOGY
 PHASE 3 As-Is Scope & Competencies

PHASE 3-1
Apl.Simulasi
E-business
Core
GIS CRM
e-lab

Drilling control

DSS, MIS, PM

Necessity
data customer
Komunikasi

Komunikasi Inventory e-Warehouse

Support
e-Payment

Maintenance
Knowledge Mgt
system

Weaker Equal Stronger

INFORMATION TECHNOLOGY
 PHASE 3 As-Is Scope & Competencies
PHASE 3-2
1.0 MEMILIH LOKASI

Su odu tion
Capabilities

pp c t s
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System

Komunikasi Avg Good Poor Avg Poor Avg Network Cover all org
System and branch
Project Mgt. Good Poor Avg Poor Poor Poor drilling Project

DSS Good Avg Good Avg Good Poor Pemilihan

tempat
e-Lab Good Avg Avg Avg Good Avg research Penelitan
mineral
GIS Avg Good Good Good Poor Good Cover all
location
MIS Avg Poor Good Avg Avg Avg Research

Overall Good Avg Avgg Avg Avg Avg

Rarting

INFORMATION TECHNOLOGY
 PHASE 3 As-Is Scope & Competencies
PHASE 3-2 2.0 MEMPRODUKSI MINYAK

Su odu tion
Capabilities

p p c ts
gy

Pr niza
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System

Manitanance Good Poor Good Poor Avg Avg Cover all org
Appl. and branch
Cash Flow Good Poor Good Avg Poor Poor Cover all
Management
Konwledge Good Avg Good Poor Good Poor Cover all
Man. information
Drilling Avg Poor Poor Good Good Good Reporting Drlling
Control location
e-Lab Good Avg Avg Avg Good Avg research Research
center
GIS Avg Good Good Good Poor Good Cover all
location
E-Warehouse Avg Avg Avg Good Good Good Cover all org
and branch
Overall Good Avg Good Avg Avg Avg
Rarting
INFORMATION TECHNOLOGY
 PHASE 3 As-Is Scope & Competencies
PHASE 3-2
3.0 MENDISTRIBUSIKAN HASIL

Su odu tion
Capabilities

pp c t s
y

Pr niza
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System

e-warehouse Avg Avg Avg Good Good Good Cover all org
and branch
Inventory Avg Poor Avg Poor Avg Avg
system
Apl. sistem Good Avg Avg Poor Poor Poor
Distribusi
GIS Avg Good Good Good Poor Good Cover all
location
Overall Avg Good Avg Avg Avg Avg
Rarting

INFORMATION TECHNOLOGY
 PHASE 3 As-Is Scope & Competencies
PHASE 3-2
4.0 MEMASARKAN HASIL

Su odu tion
Capabilities

pp c t s
y

Pr niza
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System

e-business Good Avg Avg Good Avg Good all partner

customer Avg Avg Poor Avg Avg Avg Customer All customer
system databse

EIS Avg Avg Good Good Good Avg Executive top

Report management
CRM Good Avg Avg Good Avg Good All customer

Overall Good Avg Avg Good Avg Avg

Rarting

INFORMATION TECHNOLOGY
 PHASE 3 As-Is Scope & Competencies
PHASE 3-3
Developed for all Systems

ity
on
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System

cy
Fi zati
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Attributes

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Or
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Su
No

Ex

Us
System

Komunikasi US$ 1 Mature Free Good Good 10 yr Good Med. Good

10000
Project Mgt. US$ 5000 2 Old Free Good Avg 5 yr Good Low Good

DSS US$ 3500 1 Old Free Good Avg 10 yr Good Med Avg

e-Lab US$ 4000 2 New Low Diff Poor 10 yr avg Med Avg

GIS US$ 6000 3 New Free DIff Poor 10 yr Good High Good

MIS US$ 1000 1 Mature Free Good Avg 5 yr Avg Med Avg

Manitanance US$ 500 1 Mature Low Good Good 10 yr Avg Low Good
Appl.
Cash Flow US$ 600 1 Mature Low Good Good 10 yr Avg Low Good
Management

INFORMATION TECHNOLOGY
 PHASE 3 As-Is Scope & Competencies
PHASE 3-3
Developed for all Systems

ity
on
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System

cy
Fi zati
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System

Konwledge Man. US$ 2000 2 New Over Diff Poor 10 yr Good High Poor

Drilling Control US$ 8000 3 Old Free Good Avg 5 yr Good High Good

E-Warehouse US$ 6000 1 New Over Diff Poor 5 yr Avg med. Good

e-business US$ 5000 2 New Free Good Poor 3 yr Good Md Avg

customer DB US$ 1500 1 Old Free Good Avg 10 yr avg Med Avg
system
EIS US$ 1000 1 Mature Low Good Avg 5 yr avg Med Avg

CRM US$ 1500 2 New Free Good Avg 5 yr Good Med Good

Inventory system US$ 750 1 Mature Low Good Good 3 yr avg Low Good

Apl. sistem US$ 1000 1 Maure Low Good Avg 10 yr avg Low Good
Distribusi
INFORMATION TECHNOLOGY
 PHASE 4 Gap Analysis /Governance
PHASE 4-1
STRENGTHS
• Infrastruktur yang baik di tempat eksplorasi
• Memiliki banyak pelanggan
• Sumber Daya yang memiliki skill yang baik

OPPORTUNITIES

•CRM
•Menerapkan GIS
•Layanan e-business
•Drilling Control

INFORMATION TECHNOLOGY
 PHASE 4 Gap Analysis /Governance
PHASE 4-2

Core
Opportunity Identification
< 3 Months 3 - 9 Months 9 - 24 Months
Support

• Collecting all data • Investigate Proxy server • Develop proxy server Weaker Equal Stronger
needed from office, all solution availability for information sources
branch or drilling
location • Quick hit delivery against • Improve information
information needs presentation
• Conduct information
needs analysis • Implement FAME (time
series analysis)
• Memriksa seluruh
infrasruktur yang ada • Document Management &
Workflow short term
• Membangun analysis
infrastuktur jaringan
• Identify workgroup • Develop opportunity
• Membuat Draft Website information sharing capture &
solutions categorization
• Investigate heat map capabilities
concepts

INFORMATION TECHNOLOGY
 PHASE 4 Gap Analysis /Governance
PHASE 4-3
Pembangun
Strategic an jaringan Colecting data
Importance dengan
(Leased
line/Satelit/
GPRS Investigate
Core better usage of
information Provide access
Electronic to on-line
distribution of sharing tools
information
research sources

Identify
Information
solutions needs analysis
Operational available in
Necessity Support UBS globally
Id. replacement Develop Website
for Opera Fixed
Income

BTS support
Support TV broadcasts in
dealing room Time / holiday
I.T. suggested
monitoring tool
priorities Use of Lotus
Notes
I.T. suggested nice Relative
to haves Position
Weaker Equal Stronger

INFORMATION TECHNOLOGY
 PHASE 4 Gap Analysis /Governance
PHASE 4-4

Skills Competencies
• Strategic Planning • Team work
• Oracle/DB2 • Customer Orientation
• Trading Knowledge • Project Mgt.
• Middle Office Knowledge • Training ability
•Risk Mgt • High level soil materia knowledge
•Control • Integration skills
•Limits & Utilization • Idea Selling
• Back Office Operations • Effective communication & presentation at Organization
• level
Java Programming Experience •
• Database management
File Based Interface skills •
• Organization knowledge
Front End Windows Based skills •
• 3rd party commercial management
Sybase •
• Information management
Unix •
• General windows desktop knowledge
Effective personal skills •
• Networking (personal communication)
Database design
• Understand environment
• Invormation vendor knowledge
• Architecture

INFORMATION TECHNOLOGY
 PHASE 4 Gap Analysis /Governance
PHASE 4-5
Strategic Organizatio
Importance n
Knowledge
“Absolute
Core Best-in-class”
Pengetahuan
mengenai
kandungan
mineral

Customer
Orientation
Project Mgt
Necessity Networking
(interpersonal)

Idea Selling

Teamwork
Support Database Mgt

Weaker than
required - needs Information
improvement Mgt.
In the desired Relative
position - needs to
be maintained
Position
Weaker Equal Stronger

INFORMATION TECHNOLOGY
 PHASE 5 Information Tech. Planning
PHASE 5-1
Top Mangement Production

Implement EIS

Develop EIS Implement GIS

Membangun infrastuktur jaringan

Implement CRM
information needs
analysis Marketing
Cek infrastuktur jaringan Implement e-business

Collecting data
Develep CRM System
Collecting data

Information ANalysis Membuat Draft Website

< 3 Months 3 - 9 Months 9 - 24 Months

INFORMATION TECHNOLOGY
 PHASE 5 Information Tech. Planning
PHASE 5-2
Mission Values
Vision
We are not Memaksimalkan
To be recognized around passing through sumber daya alam
the world as a truly great, Indonesia, we are yang jumlahnya
integrated, international thinking long- terbatas
energy company that gets term
to the future first.

Objectives

Mengefisiensikan
pengeksplorasian
sumber daya
alam

KPI’s / Targets Tactics Improve. Opport.

Melakukan Pemanfaatan GIS untuk menentukan
eksplorasi daerah Efisiensi Eksplorasi lokasi eksplorasi
dengan hasil yang baik
maksimal

INFORMATION TECHNOLOGY
 PHASE 5 Information Tech. Planning

BULAN KE-
KEGIATAN
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
INFRASTRUKTUR
Collecting exsisting infrastruktur
x x
Infrastructure requirement x x x
Develop Infrastructure x x x x x

DATABASE SYSTEM
Colecting data x x
Information Needs Analysis x x
Build data base x x x x x x x x
Build data warehousing x x x x x x x x x x

GIS
Infrastructure Needs Analysis x x
Develop aplication x x x x x
Testing ang implementation x x x x x x x x
x x x x x x
E- business
Requirement x x
Analysis x x x x x x
Design x x x x x x x x
Implementation x x x x x x x x

CRM
Information need Analysis x x
Develop system x x x x x
Implementation x x x x x x

INFORMATION TECHNOLOGY