PROMOTING PRODUCT TO IMPROVE

SPEAKING SKILL AT LKP INEC FOUNDATION

Muhammad Galih P| 181320000406

 Background of the
study
Community Language Learning is a method teachers use to see their students as a 'whole person'.
Whole person means that the teacher not only considers the intellect of the student, but also has
some understanding of the relationship between the student's emotions, physical reactions,
instinctive defensive reactions, and willingness to learn (Dahler, 2015: 2)

Promoting product to improve speaking skill at lkp inec foundation is very appropriate to
train students' speaking skills. Quoted from (S. Chandrasekhar & Laily Noor Ikhsanto, 2020:
20) “Personal selling is direct interaction, face to face between buyers and sellers”. Personal
selling is a form of personal promotion by presenting products orally directly to prospective
buyers which is intended to stimulate purchases or activities to promote a product by visiting
where consumers are and two-way communication occurs (Kanita, 2019: 16–17).
 Research
Problem
Lack of approriate vocabulary
Lack of correct pronounciation
Lack of confidence
Researchers are interested in
researching how effective product
promotion learning strategies are with
a community language learning (cll)
learning model to make it easier for
students and lecturers in the teaching
and learning process.
 Auliasafitri, (2016) The title of the research is Improving Students' Speaking Skill Through Advertising
Product at The Second Grade of Madrasah Aliyah Negeri (MAN) Suli, The objective of the research is to find
out whether the use of advertisement as media can improve students’ achievement in speaking class at second
grade of MAN Suli and To find out what extent the use of advertisement as a teaching media in improving.

Umiaty & Mansyur, (2017), Learning Community In Learning English Speaking Skills Of Students Of Class Xii
Sma Lpp Umi Makassar, This study aims to describe the extent to which the effectiveness of the learning community in
teaching English speaking skills for class XII students of SMA LPP UMI Makassar is measured using an experimental
research design of the pretest-posttest experimental-control group design. The results of the research show that learning
community is effectively used in improving the English speaking skills of class XII students of SMA LPP UMI
Makassar.
Daulay, (2019), Community Language Learning to Improve Students’ Speaking Skill. The purpose of this research
is to prove the improvement of students' speaking skills by using community language learning. Research method used
in classroom action research (CAR) with two cycles. Based on the result of this research, community language
learning can improve students’ ability in speaking English and their interest to speak also enhancing. The indicators
that influenced their speaking are the method itself, accent, grammar, fluency, comprehension and vocabulary.

Theo
 Research
Methodology
Research Design

This research uses Quasi experimental which adapted the model

from (Maciejewski, 2020: 2)

Community language learning

•the student join the
courses
•Learn to express
their ideas Promoting Product
•Improve student’s
self confidence

Improve speaking skills through promoting

products

Fluency Accuracy Comprehen

Promoting product to improve speaking skills

Reguler class is taken as a sample of
experimental group with treatment
and Privat Class (23) as control group
without treatment (19) Total = 22
Student.
LPK INEC Foundation, Desa
Guyangan RT. 01 RW. 04, Guyangan,
Kec. Bangsri, Kab. Jepara Prov. Jawa
Tengah
- Speaking test: The speaking test
Researc consists of a pre test and a post test.
h Pre test is used to measure students'
subject speaking ability before being given
treatment by the teacher. Post test is
used to measure students' speaking
ability after being given treatment.
- Questionnaire:Questionnaires are
Research used to determine whether students
instrument are interested in learning to speak
& data through the promotion of a product or
collection
not.
-Video recorder: Researchers used a
video recorder to record student
Researc performances
h
place
 Model of Data The Significant Of the Study
Analysis
a . Quasi experimental
- For students : This study can encourage them to learn
English, especially by improving their speaking skills, and
giving them more time. more time to practice English and
1. Data reduction
also develop students' confidence.
2.Data display. The formula of questionnaire of
- At the Master : Can be an entry and a reference for
the questionnaire is as follow:
English teachers in the teaching of oral expression. They
can get the right technique to improve their students'
speaking skills and improve their speaking performance.
Classification Scale Rating
- For researcher: It can provide information and input
Exelent 86-100 6

Very Good 71-85 5 on teaching techniques to motivate English-speaking

Good 56-70 4 students. This research will enrich the theory of teaching
3. Verification Fairly Good 41-55 3 speaking.
Poor 26-40 2
- The Schools : Outcomes are useful as information or
Very Poor <25 1
a. Quantitative model input for quality development of the learning process and
teaching English activities using various techniques.
Using T-test (dependent test) by
SPSS