FIGURE-GROUND PRINCIPLE:

• It is psychological phenomenon.
• Figure of object are perceived as standing
out from the general background of our
experience.
• Figure; which is the main element the
scene.
• Ground; which is its background.
• The perception of a single image into two
different ways is called figure-ground.
FIGURE GROUND
PRINCIPLE DESCRIBED
IN OUR LOGO:

We have used this principle in making

the figure of the burger. This principle
is used due to the fact humans have
good attractive memory they recall
what they see and then it turns easy
for them to get connected with our
offerings.