CHAPTER 1:

Society, Culture,
and Politics
LESSON 1: Starting Points
(Observations About Social, Political
and Cultural Behavior and Phenomena)​
Every society has it’s own
norms to follow. These norms
served as guides or models of
behavior which tells us what
is proper or improper,
appropriate or inappropriate,
right or wrong.
Social Behavior
and Phenomena
Social Behavior
These involve every event
between at least two individuals
and include all knowledge and
experiences a person acquires
in the entirety of his or her
lifetime.
Social Phenomena
are the individual, external, and
social constructions that
influence a person’s life and
development
Food Taboo
It is the act of prohibiting the
consumption of certain food
and drinks.
Food Taboo
Some food may be prohibited
during certain religious beliefs and
periods (Lent, Ramadan), at
certain stages of life (pregnancy,
sickness), or to certain classes of
people (priests, infants).
Istambay
A Filipino term for “standby”. This
refers to a person who has
nothing to do, or who is jobless or
lazy or someone who does not
make use of his/her time in
productive and sensible activities.
Marriage
It is the legal and formal union
of a man and a woman as
partners in a relationship.
Political Behavior
and Phenomena
Political Behavior
A political behavior of a person
or a group may be influenced
by their political views,
ideologies, and levels of
political participation. (ex. act of
voting)
Political Phenomena
are not only limited to public
offices as these also include
how institutions like schools,
churches, or companies are ran
and governed
Elections
It is the formal and organized
process of electing or being
elected, especially of members
of a political body or legislative
body.
Political Dynasty
It is a term used in politics to
refer to a family in which
several members are involved
in public governance.
Political Candidate
Endorsement by a Celebrity
It is when a political candidate
seeks the help of a well-known
or influential personality in a
campaign.
Cultural Behavior
and Phenomena
Cultural Behavior
an event where certain
individuals behave a certain
way merely because other
persons do as well
Cultural Phenomena
happens when something or
someone gains widespread
popularity
Cultural Phenomena
However, it is noteworthy that it
is not the subject that is the
cultural phenomenon but rather
the process of becoming
famous.
Popularity (Fan Base)
state of being liked, admired, or
supported by many people
Formation of fan bases is a
clear manifestation of
popularity.
Popularity (Fan Base)
For instance, singers, actors
and actresses, athletes, and
musical bands have their group
of fans.
Social Media Buzz
Facebook, Twitter, Instagram are
social networking sites where
many people are members and
interact with other members
through information, picture,
music, and video sharing.
Interactions within
Society
Social, political, and cultural
behaviors and phenomena in
the society are results of
interactions within society.
People talk and share stories.
Interactions within
Society
People share ways of living
among other things. People do
things together and work for the
attainment of the common good
and social order.
Interactions within
Society
These behaviors, be they usual
or not, are natural responses to
changes and ideologies
developing within society as a
result of constant interactions
between its members.