January 28, 2023

1400H - 1500H
Via Zoom

Empowerment
objective - for
laypeople to have an
understanding of the
Breast Self- importance of
Exam Awards BREAST SELF-EXAM
AWARDS in the
promotion of early
detection of BREAST
CANCER.
 Empowerment
objective - for ROJoson PEP Talk
laypeople to have an I have a Patient
understanding of the Empowerment
Breast Self- importance of Program in which I
Exam Awards BREAST SELF-EXAM like to empower the
AWARDS in the lay people or
promotion of early patients to take
control in the
detection of BREAST management of
CANCER. their health.
I started the PEP Talk
on May 15, 2021.
There are 3 courses
in the PEP Talk.
I completed the Core
Course on October 9,
2021.
 From October 23,
2021 onwards, I have
been tackling Health
Disorder and Health
Issue Courses. This
may take 3 years or
longer depending on
our enthusiasm and
perseverance.
 My PEP TALK today is
entitled:
Empowerment
BREAST SELF-
objective - for
laypeople to have an EXAM AWARDS
understanding of the
Breast Self- importance of
Exam Awards This serves as an
BREAST SELF-EXAM orientation for
AWARDS in the the start of
promotion of early BREAST SELF-
detection of BREAST
EXAM AWARDS
CANCER.
Year 2 (2023).
 Empowerment Empowerment
objective - for Objective: for the
laypeople to have an laypeople to
understanding of the appreciate the
Breast Self- importance of importance of breast
Exam Awards self-examination in
BREAST SELF-EXAM the early detection
AWARDS in the of breast cancer and
promotion of early to ADVOCATE ITS
detection of BREAST PRACTICE AS A
CANCER. HEALTH HABIT.
 Contents
Breast Self- • What is a breast self-exam?
Exam Awards • What are the ultimate causes why a lot of Filipino women are
not doing regular breast self-exam?
• What is the most common myth that is causing a lot of Filipino
women to not doing regular breast self-exam?
• What are the flimsy reasons that are causing a lot of Filipino
women to not doing regular breast self-exam?
• What is ROJoson’s advocacy on Breast Self-Exam?
• What is the Breast Self-Exam Awards?
• What are ROJoson’s Parting Tips on Breast Self Exam and the
Awards?
 What is a breast self-exam?
Breast Self-
Breast self-exam is an examination of one’s own
Exam Awards breasts.
In Tagalog - pagsusuri sa sarili sa dibdib or
pagsusuri sa sariling suso

This is in contrast to an examination of the

breasts by another person, usually a health care
professional, usually a physician.
– Breast physical exam or clinical breast exam
 What is a breast self-exam?
Breast Self- When one says “breast self-exam” or “breast
Exam Awards physical exam” or “clinical breast exam” –
one refers to an examination using the naked eyes
(to look or inspect) and using the fingers (to
palpate or press the breasts and gently squeeze
the nipples).

BREAST
SELF-EXAM
 What is a breast self-exam?
Breast Self-
When one says “breast self-exam” or “breast BREAST
Exam Awards physical exam” or “clinical breast exam” – PHYSICAL EXAM
one refers to an examination using the naked eyes or
(to look or inspect) and using the fingers (to CLINICAL BREAST
palpate or press the breasts and gently squeeze EXAM
the nipples).
 What is a breast self-exam?
Breast Self-
When one says “breast self-exam” or “breast
Exam Awards physical exam” or “clinical breast exam” –
one refers to an examination using the naked eyes
(to look or inspect) and using the fingers (to
palpate or press the breasts and gently squeeze
the nipples).

This is in contrast to examinations using

ultrasound, mammography, biopsy and
other diagnostic procedures.
 What is a breast self-exam?
Breast Self-
Breast self-exam is an examination of one’s own BREAST
Exam Awards breasts. SELF-EXAM
In Tagalog - pagsusuri sa sarili sa dibdib or
pagsusuri sa sariling suso
an examination using one’s naked eyes (to look or
inspect) and using one’s fingers (to palpate or
press the breasts and gently squeeze the nipples)
 What are the ultimate causes why a lot of Filipino
Breast Self- women are not doing regular breast self-exam?
Exam Awards
Breast self-examination has long been
recommended and advocated as a
practical and useful strategy in the early
detection of breast cancer.

It has been recommended and advocated

since time immemorial and up to now
(2023).
 What are the ultimate causes why a lot of Filipino
The same problem is
Breast Self- women are not doing regular breast self-exam?
found in the
Exam Awards The problem is that not all women, Filipino advocacy by
women at that, have taken up the health habit physicians
seriously which has been advised by physicians
to have regular
and breast specialists as a no-cost strategy to
exercise as a no-cost
detect breast cancer early.
strategy to reduce
This is in spite of the Internet and social media cardiovascular
and public health education being flooded with disorders.
advocacy for breast self-exam.
 What are the ultimate causes why a lot of Filipino The ultimate causes
Breast Self- women are not doing regular breast self-exam? for this non-
Exam Awards The problem is that not all women, Filipino
compliance on the
recommendations of
women at that, have taken up the health habit
the physicians on
seriously which has been advised by physicians
regular breast self-
and breast specialists as a no-cost strategy to
exam and regular
detect breast cancer early.
exercise are lack of
This is in spite of the Internet and social media DISCIPLINE and
and public health education being flooded with PERSEVERANCE.
advocacy for breast self-exam.
 What are the ultimate causes why a lot of Filipino Of course, there are
Breast Self- women are not doing regular breast self-exam? other causes but
Exam Awards The problem is that not all women, Filipino
these can easily be
remedied like
women at that, have taken up the health habit
IGNORANCE and
seriously which has been advised by physicians
MYTHS.
and breast specialists as a no-cost strategy to
detect breast cancer early.
This is in spite of the Internet and social media
and public health education being flooded with
advocacy for breast self-exam.
 What is the most common myth that is causing a
Breast Self- lot of Filipino women to not doing regular breast
Exam Awards self-exam?

Pressing or squeezing the breast

leads to cancer

NOT TRUE
 What are the flimsy reasons that are causing a lot
Breast Self- of Filipino women to not doing regular breast self-
Exam Awards exam?

I don’t know how to do Breast Self-

Exam.

I am afraid to find something in my

breasts that will cause me anxiety.
 What are the flimsy reasons that are causing a lot
Breast Self- of Filipino women to not doing regular breast self-
Exam Awards exam?

I don’t know how to do Breast Self-Exam.

FLIMSY REASON:
One can be taught as long as there is an interest,
willingness, discipline and perseverance to learn.
Breast Self-Exam is simple.
Just inspection and palpation – takes less than 3
minutes and even less! Cost nothing!
 What are the flimsy reasons that are causing a lot
Breast Self- of Filipino women to not doing regular breast self-
Exam Awards exam?

I am afraid to find something in my breasts

that will cause me anxiety.
FLIMSY REASON:
If BSE can help detect cancer in the early
stages with the benefit of saving your life,
you will not be forwarding the above
excuse!
 What is ROJoson’s advocacy on Breast Self-Exam?
Breast Self- Personally, as a physician specializing in breast cancer, I have
Exam Awards been advocating breast self-examination since 1982 (when I
started my private practice) and up to now (2023) – that’s
more than 40 years.
I have always felt sad, disappointed and frustrated especially
when I would see patients with advanced breast cancer
coming to me and knowing they were not doing regular breast
self-exam. I also have been feeling frustrated when my
advocacy has fallen on deaf ear by majority of Filipino women.

I care for them. They won’t listen to my advice.

 What is ROJoson’s advocacy on Breast Self-Exam?
Breast Self- As I enter my twilight years, I will make a last-
Exam Awards ditch attempt.
I know and accept that I will not be able to
convince the 37 million adult female population
in the Philippines.

I will just be contented if I can inculcate breast

self-exam as a health habit in 200 adult Filipino
female women before I die.
200 lang! PUEDE NA!
 What is ROJoson’s advocacy on Breast Self-Exam?
Breast Self- In 2022, I started the Breast Self-Exam Awards
Exam Awards and I was able to inculcate breast self-
examination as a health habit in 65 Filipino
women.

In 2023, I will try to reach my 200 persons-goal

(that’s 135 more).

Will try. With your help.

 What is the Breast Self-Exam Awards?
Breast Self- This is my last-ditch attempt in my advocacy in
Exam Awards breast self-examination for the Filipino women.
This has not been done before by anybody (I
think).
I will go out of my way to give incentive cash
awards to Filipino women who would do monthly
breast self-exam for at least 9 months.
 What is the Breast Self-Exam Awards?
Breast Self- Project launched: January 15, 2022
Exam Awards
The primary objective of the Club / Awards is to
promote early detection of breast cancers among
Filipino women.

To promote / advocate the practice of a health

habit called Regular BSE among Filipino women
so that in case a breast cancer strikes, they will
be able to catch it early enough and have it
treated as soon as possible.
 What is the Breast Self-Exam Awards?
Breast Self- Here are the general mechanics of the awards: 
Exam Awards • Teach the registrants on how to do breast self-
examination.
• Teach them how to interpret findings on breast self-
examination.
• Document their performance of regular breast self-
examination for at least 9 consecutive months with
a report card and a video every quarter with clothes
on (total of 3 videos).
• Incentivize them with certificates and cash awards.
 What is the Breast Self-Exam Awards?
Breast Self- • Teach the registrants on how to do breast self-
Exam Awards examination. (will give links to learning
materials.)
 What is the Breast Self-Exam Awards?
Breast Self- • Teach the registrants on how to do breast self-
Exam Awards examination.

ROJoson PEP Talk on Breast Self-

Examination: A Health Habit to
Cultivate
and
Online Learning cum Evaluation
Test Exercise
 What is the Breast Self-Exam Awards?
Breast Self- • Teach them how to interpret findings on breast
Exam Awards self-examination.

ROJoson PEP Talk on Breast Self-

Examination: A Health Habit to
Cultivate
and
Online Learning cum Evaluation
Test Exercise
 What is the Breast Self-Exam Awards?
Breast Self- • Document their performance of regular breast
Exam Awards self-examination for at least 9 consecutive
months with a report card and a video every
quarter with clothes on (total of 3 videos).

February to October
9 months
 What is the Breast Self-Exam Awards?
Breast Self- • Document their performance of regular breast
Exam Awards self-examination for at least 9 consecutive
months with a report card and a video every
quarter with clothes on (total of 3 videos).

Coordinators and Members doing

monthly BSE for at least 9 months
must submit a report card and a
video of BSE with CLOTHES ON
once every 3 months.
 What is the Breast Self-Exam Awards?
Breast Self- • Incentivize them with certificates.
Exam Awards
 What is the Breast Self-Exam Awards?
Breast Self- • Incentivize them with cash awards.
Exam Awards
BSE Coordinators – Minimum of P600 each (with
one recruited member) to maximum of P1000
each (with five recruited members)

BSE Members – P500 each (doing monthly BSE for

at least 9 months)

Ayuda for breast cancer discovered early (T1-T2)

through monthly BSE in 2023 - P5000 each
 What is the Breast Self-Exam Awards?
Breast Self- • Incentivize them with certificates.
Exam Awards
Eligibility for
Certificates and Cash
Awards:
• Report Card
• Videos with
clothes on (at
least 3)
• Perfect score in
OLETE on Breast
Self-Exam: a
Health Habit to
Cultivate
 What is the Breast Self-Exam Awards?
Breast Self- Other details:
Exam Awards Two categories of 2023 BSE Promoters and
Practitioners:
- BSE Coordinators
- BSE Members
 What is the Breast Self-Exam Awards?
Breast Self- Other details:
Exam Awards 2023 BSE Coordinators consist of:
- Breast cancer patients who practice BSE and
will promote the practice BSE among their
recruited members
- BSE Members who have been certified as BSE
practitioners in 2022 are now eligible to be
2023 BSE Coordinators
 What is the Breast Self-Exam Awards?
Breast Self- Other details:
Exam Awards 2023 BSE Members consist of:
- Filipino females who have been recruited by
the 2023 BSE Coordinators
 Cancer Crusaders Club -
Breast Self-Exam Club
BSE Promoters and
Practitioners Awards
(2022)
2022 BSE Promoters / BSE Coordinator:
Coordinators can still join but Imelda C. Cabrera
have to recruit new
members. Members: 2022 BSE Practitioners are
Vivian C. Imperial  eligible to become BSE
Loida C. Evangelista
Promoters / Coordinators –
Althea Marie C. Cabrera
Lara Angel G. Cresencio P1,000 Award
Rhodora V. Cresencio
 What is the Breast Self-Exam Awards?
Breast Self- Other details:
Exam Awards Duties and responsibilities of BSE Coordinators:
- Train, supervise and coordinate recruited BSE members in
accomplishing the requirements in BSE Awards.
- Submit to ROJoson the reports cards (every month) and BSE
videos (every 3 months) of BSE members (and their own).
- Certify the completeness of accomplishment of requirements of
BSE Members.
- Attend the ROJoson PEP Talk on BSE and pass the OLETE on BSE.
 What is the Breast Self-Exam Awards?
Breast Self- Other details:
Exam Awards Duties and responsibilities of BSE Members:
- Fulfill the requirements of the BSE Awards.
- Do monthly breast self-examination for at least
9 months.
- Submit to BSE Coordinators the reports cards
(every month) and BSE videos (every 3
months).
- Attend the ROJoson PEP Talk on BSE and pass
the OLETE on BSE.
 What is the Breast Self-Exam Awards?
Breast Self- Other details:
Exam Awards How to register for the Breast Self-Exam Awards
• Submit registration forms (report cards) to
ROJoson through email:
rjoson2001@yahoo.com
• Indicate name of BSE Coordinator.
• Indicate names of recruited BSE Members.

DEADLINE FOR SUBMISSION: February 7, 2023

 What is the Breast Self-Exam Awards?
Breast Self-
2023 Awarding:
Exam Awards
either October 2023 or December 3,
2023

– During the 36th Cancer Crusaders

Club Annual Christmas Get-Together
Virtual Meet
 Cancer Crusaders Club - Breast Self-Exam Club
BSE Promoters and Practitioners Awards
1st Awarding: December 4, 2022
Sample Feedback

Being one of the coordinator, I’m able to educate my family and friends on how important to
have a monthly BSE. This will help oneself to detect any possible problems earlier especially
with our family who have history of cancer. My auntie and my 1st cousin just died of breast
cancer 2 years ago. I wish that by practicing this, no more from my family will undergo the
same thing I have undergone and I wouldn’t want to loss anyone from my family with this
sickness again.

Instead of doing BSE occasionally and haphazardly, the project gave me a chance to do BSE the
right way on a regular basis. I will encourage folks and friends to do BSE and perhaps ask them
to join us in this project.
 Cancer Crusaders Club - Breast Self-Exam Club
BSE Promoters and Practitioners Awards
1st Awarding: December 4, 2022
Sample Feedback

This Project on Regular BSE will help a lot of women in the early detection of breast cancer and
also alleviate unnecessary visits to the doctor. I will promote BSE among my friends by
teaching them how to properly perform BSE and by telling them the many benefits of doing
BSE on a regular basis.

The benefits of this project regarding regular BSE will help a lot of women in the early
detection of breast cancer, especially those who doesn’t have the means to pay mammogram
or ultrasound on a regular basis.
 What are ROJoson’s Parting Tips on Breast Self
Breast Self- Exam and the Awards?
Exam Awards
Do regular monthly breast self-exam.

It is the best strategy against breast

cancer – simple, practical, no-cost
strategy for early detection – can
save life against breast cancer.
 What are ROJoson’s Parting Tips on Breast Self
Breast Self- Exam and the Awards?
Exam Awards
Do regular monthly breast self-exam.

Look and palpate for anything

unusual on the breasts.
If there is anything unusual found,
consult a breast specialist right away.
 What are ROJoson’s Parting Tips on Breast Self
Breast Self- Exam and the Awards?
Exam Awards Project launched: January 15, 2022
Continuing BSE Awards Year 2 – 2023
You and your
The primary objective of the Club / Awards is to relatives and close
promote early detection of breast cancers among friends!
Filipino women. Protect yourself and
To promote / advocate the practice of a health your loved ones!
habit called Regular BSE among Filipino women
so that in case a breast cancer strikes, they will DEADLINE FOR
be able to catch it early enough and have it SUBMISSION:
treated as soon as possible. February 7, 2023
 What are ROJoson’s Parting Tips on Breast Self
Breast Self- Exam and the Awards?
Exam Awards To promote / advocate the practice of a health
habit called Regular BSE among Filipino women
so that in case a breast cancer strikes, they will be
able to catch it early enough and have it treated
as soon as possible.
 Contents Summary
Breast Self- • What is a breast self-exam? Take Away
Exam Awards • What are the ultimate causes why a lot of Filipino women are
not doing regular breast self-exam?
• What is the most common myth that is causing a lot of Filipino
women to not doing regular breast self-exam?
• What are the flimsy reasons that are causing a lot of Filipino
women to not doing regular breast self-exam?
• What is ROJoson’s advocacy on Breast Self-Exam?
• What is the Breast Self-Exam Awards?
• What are ROJoson’s Parting Tips on Breast Self Exam and the
Awards?
 Be always in touch with reliable medical Take Away in
Breast Self- information on importance of BREAST relation to
Exam Awards SELF-EXAM . Patient
Knowledge is power; it gives power. Empowerment

Use the 4Ks of Patient Empowerment:

Kaalaman, Kakayanan, Karapatan and
Kapangyarihan
to gain greater control over decisions in
doing BREAST SELF-EXAM for the early
detection of breast cancer.
 Empowerment Empowerment
objective - for Objective: for the
laypeople to have an laypeople to
understanding of the appreciate the
Breast Self- importance of importance of breast
Exam Awards self-examination in
BREAST SELF-EXAM the early detection
AWARDS in the of breast cancer and
promotion of early to ADVOCATE ITS
detection of BREAST PRACTICE AS A
CANCER. HEALTH HABIT.
 Empowerment
objective - for This serves as an
laypeople to have an orientation for
understanding of the the start of
Breast Self- importance of BREAST SELF-
Exam Awards BREAST SELF-EXAM EXAM AWARDS
AWARDS in the Year 2 (2023).
promotion of early
detection of BREAST
CANCER.