TOYOTA INDIA

CORPORATE SOCIAL RESPONSIBILITY

VIGNESH V
2115782019025
23.11.2022
INTRODUCTION

 Kiichiro Toyoda started it and incorporated it on August 28, 1937. Toyota is a

multinational automotive manufacturer with headquarters in Toyota City, Aichi and
is among the world's major automakers, producing over 10 million automobiles
every year.
TOYOTA INDIA

 Toyota Kirloskar Motor (TKM) was established in India in 1997 as a joint venture
between Toyota Motor Corporation Japan and Kirloskar Systems Limited. TKM is
inspired by Toyota's leadership in the global automotive scene and continuously
strives to develop its heritage.
 Toyota's efforts are focused on making a difference in society by manufacturing
"ever better automobiles," and we are dedicated to playing a role in resolving
difficulties in the areas in which we operate. This idea is inspired by their founder,
Kiichiro Toyoda, who has always wished for people's happiness.
 As a result, its basic principle of Monozukuri, which translates to sustainable
growth in balance with nature, solves the root issue.
VISION & MISSION

 Toyota's drive to build a sustainable future by focusing on improving the livelihood of

communities in harmony with nature. To be the most admired company in India is their aim, and

Toyota strives to create a positive impact in the world we live in.

 Toyota achieves its CSR objectives by adopting one of the following pathways:

 Direct programme implementation

 Collaborating with implementation partners for programme execution

 Making direct contributions to any Schedule VII Fund, set up by the Government, as it may deem

suitable.
EVOLUTION OF TOYOTA CSR ACTIVITIES
Toyota Kirloskar Motor Road Safety Toyota

1997 estabilished in Bidadi,

Karnataka.
2013 Safety Education
programme in tier 2
cities.

Road Safety Road

safety awarness
Education programme for 2014
Modernization of
educational 2001 airport drivers.

infrastructure.
Education, Health
2015 and Hygiene,
Environment.
Education learning aid
2003 support to government
schools.
Digital Literacy adn
Lake rejuvenation. 2016

Road Safety Toyota

Safely Education 2007 Model school, iCARE,
Programme. 2017 Water purification,
EcoZone.

2009 Disaster Relief Flood Toyota Hackathon 2018

relief support.

Skill Development,
2019 Project Shaale.
Health and Hygiene
Household sanitation. 2011
CHC-Covid 19, TADP,
TT & RSI. 2020
Health and Hygiene
2012 Community Based
Water Purification
programme. Feasibility study of TT
2021 & RSI.
FOCUS AREAS & ACHIEVEMENTS

 Education | overall outreach 1,17,844  Environment | 74,731

 Health & Hygiene | 9,93,505  Skill development | 804

 Road safety | 7,98,700  Disaster Relief | INR 83.01 million

 Employee volunteering | iCARE

CONCLUSION

 Toyota has received 10 awards for its excellence in CSR activities for the last 25 years. TKM takes pride in

building vibrant communities in harmony with nature. Take a look at Toyota's efforts to achieve its goal to be

the most admired company in India and exceed customer expectations.

 Toyota’s CSR policies have evolved to the stage that focuses on the emerging challenges faced by the people.

The dedication taken by Toyota can be seen from the achievements over the last 25 years and still working for

the progress of society. Toyota automobiles are known for their higher reliability and it is due to their strict

well-structured working environment, discipline, and good management are again shown in Toyota’s CSR

activities through their achievements. Toyota focuses more on function over form, which means Toyota CSR

focuses more on results that develop the livelihood of the community than the benefits that bring them.
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