COMMUNICATION AND TECHNOLOGY

2017 GLOBAL DIGITAL REPORT (CAMUS, 2017)

Internet Usage/ Social Media Usage
➢ Filipinos – 4 hours and 17 minutes (highest)
➢ Brazil – 3 hours and 43 minutes
➢ Argentina – 3 hours and 32 minutes
➢ US 2 hours and 6 seconds (mid)
➢ Japan – 40 minutes (lowest)
2017 GLOBAL DIGITAL REPORT (CAMUS, 2017)
Internet Speed
➢ Philippines – 4.2 mbps (megabits per second) lowest in
Southeast Asia
➢ Brazil – 5.5 mbps
➢ Argentina – 5 mbps
➢ South Korea – 26.3 mbps (fastest)
*half of the world’s population is now online
2021 GLOBAL DIGITAL REPORT
https://datareportal.com/reports/digital-2021-global-overview-report

 5.22 billion people use a mobile phone today, equating to 66.6 percent of
the world’s total population.
 4.66 billion people around the world use the internet in January 2021, up
by 316 million (7.3 percent) since this time last year.
 There are now 4.20 billion social media users around the world.
2021 GLOBAL DIGITAL REPORT

 Filipinos are still the world’s biggest consumers of social media, spending
an average of 4 hours and 15 minutes per day using social platforms – a
full half an hour more than second-placed Colombians.
 Filipinos report spending the greatest amount of time online, at an
average of almost 11 hours per day.
ETHICS OF COMMUNICATION
ETHICS OF COMMUNICATION

The term ethics comes from the Greek word ethos, which means custom, habit,
character or outlook. Albeit peoples from different cultures vary in their moral
philosophies, people in general expect to be treated with dignity, fairness, respect or
with basic courtesy in the communication encounters.
Regardless of an individual’s moral principle (relativistic), ethics in communication can
take a universal approach, which can be displayed in several ways including but not
limited to the following:
 Adhering to the Golden Rule or the Platinum Rule.
 The golden rule asserts to always treat others in the same way you want
to be treated while the platinum rule according to Bennett (1980) stresses
on treating others the way they wish to be treated. Ethical communicators
address people of other cultures with the same respect that they would
like to receive themselves (Jandt, 2013:37).
 Considering the feelings of the receiver.
 Humans are not only cognitive but also emotional beings. If we are less
careful with our words, tone and nonverbal gestures, people could be
negatively affected. To be ethical in communicating with others, it will be
best to maintain tact and diplomacy in our communications.
Acknowledging the source of idea and information.
 Sources of ideas and information should be acknowledged
appropriately at all times. It is unethical and unlawful for someone to
convey other people’s intellectual property without recognizing the
author’s names or organizations.
 Speaking the truth.
 This is a universal rule. Unfortunately, there are also those who (for whatever reason)
seem to enjoy propagating falsehood. Take for instance the abundance of fake news or
what others call alternative facts on the internet. Obviously, this is a violation of
communication ethics and should be stopped by all means.
COMMUNICATION AND GLOBALIZATION
Globalization – the process by which people and goods move easily across
borders. In the economical concept, it  is the integration of markets, trade,
and investments with few barriers to slow the flow of products and services
 between nations.
Silk Road – China and
Europe via overland route
• Merchant carried
goods for trade back
and forth, trading silk
as well as gems and
spices, and of course,
 coffee. (Drinking
coffee originates from
a Turkish custom,
which is now spread all
over the world.)
LOCAL AND GLOBAL COMMUNICATION IN MULTICULTURAL
SETTINGS

 Intercultural communication – communication among people with

different cultures – family background,  religious affiliations, educational
achievements, socio-cultural forces, economic conditions, emotional
states
High-context cultures (Mediterranean, Slav, Central European, Latin
American, African, Arab, Asian, American Indian) indirect (leave much of
the message unspecified that can be understood through context, nonverbal
cues, and between-the-lines interpretation of what is said)
 Low-context cultures (most Germanic and English-speaking countries)
expect messages to be explicit and specific
In sequential cultures (like North American, English, German, Swedish, and
Dutch), businesspeople give full attention to one agenda item after another.
(short-term)
 In synchronic cultures (including South America, southern Europe, and
Asia) the flow of time is viewed as a sort of circle, with the past, present,
and future all interrelated. (long-term planning)
 Affective (readily showing emotions); people show their feelings plainly by laughing,
smiling, grimacing,  scowling, and sometimes crying, shouting, or walking out of the
room. This is most acceptable in Italy, France,  the U.S., and Singapore.
 Neutral cultures are more careful to monitor the amount of emotion they display.
Emotional reactions were found  to be least acceptable in Japan, Indonesia, the UK,
Norway, and the Netherlands.