PHOENIX

P SURYA TEJA
B SRI SARAN
G JAHNAVI
PRINCE JAIN
M KEERTHI NAVEENA
V SHRIYA REDDY
S KEERTHI PRIYA
CPR – or Cardiopulmonary Resuscitation – is an emergency lifesaving procedure performed when the
heart stops beating. Immediate CPR can double or triple chances of survival after cardiac arrest .
 OUR PROBLEM STATEMENT

The problem we are trying to solve is, very few people are having knowledge on
performing C.P.R{cardio pulmonary resuscitation}. Due to this providing primary
treatment within the time is becoming very difficult.
Death rate due to heart attack is increasing because of not getting C.P.R. within
the time.
 OUR SOLUTION

The solution we are providing is creating an online platform to the people who are
interested to learn C.P.R. where as the platform provides both the online and
offline modes.

If the people are interested to learn it in offline, we will allot a time slot according
to their location.

If the people are interested to learn it in online, in the same platform all the C.P.R
learning videos will be available{with a subscription}.
PROTOTYPE
COMPETITIVE ANALYSIS:

COMPARISON INDIAN REDCROSS INDIAN LIFESUPPORTERS PHOENIX

FACTORS CORPORATION RESUSCITATION
COUNCIL

TRAIT 1 NO. OF 4 3 3.5 2

VOLUNTEERS

TRAIT 2 IMPARTIALITY 4 3 4 3

TRAIT 3 NETWORK OF 3.5 3 2.5 2

SERVICE

TRAIT 4 NEUTRALITY 2 2 2 4
PRODUCT POSITIONING
 CUSTOMER VALUE PROPOSITION (cvp):

1.What is the name of the product/brand?

A. PHOENIX is the name of the product{here it is service}.
2.What is the problem we are solving?
A. Lack of knowledge on performing C.P.R.
3. Who are our customers?
A. Our customers are people who are showing interest to learn and teach C P.R.
4. Who are we using to sell the product?
A. We are using the service for the volunteers, students of age group above 18.
5. Compared to existing products, what are the strengths of our product ?
A. Strength of our product is giving training by best doctors.(most experienced)
6. Summarize your answers written above in one or two sentences.
A.PHOENIX is a C.P.R training body. It trains people who are interested to learn C.P.R. .
SURVEY QUESTIONS:-

1. No. of deaths due to heart stroke in India every year ?(approximately)

2. Do you know what is C.P.R.
3. Do you want to learn C.P.R.?
4. Do you have any experience in performing C.P.R?
5. Who has more risk of getting heart stroke (India)?
6. What is success rate of C.P.R (outside the hospital)? (approximately)
7. From what age, risk of getting heart stroke begins?
8. If you want to learn C.P.R. why?
9. Do you feel panic to perform C.P.R?
10. Will you perform C.P.R. after learning it?
BUBBLE CHART
Thank you