Trends, Networks, and Critical

Thinking in the 21 s t Century

Quarter 3 – Module 1:
Fads vs. Trends
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Trends, Networks, and Critical Thinking in the 21st Century – Grade 12
Alternative Delivery Mode
Quarter 3 – Module 1: Fads vs. Trends
First Edition, 2020

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Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners,
can continue your studies and learn while at home. Activities, questions, directions,
exercises, and discussions are carefully stated for you to understand each lesson.

E a c h S LM is composed of different parts. E a c h part shall guide you step-by-

step as you discover and understand the lesson prepared for you.

Pre-tests are provided to measure your prior knowledge on lessons in each

S L M . This will tell you if you need to proceed on completing this module or if you
need to ask your facilitator or your teacher’s assistance for better understanding of
the lesson. At the end of each module, you need to answer the post-test to self-check
your learning. Answer keys are provided for each activity and test. We trust that you
will be honest in using these.

In addition to the material in the main text, Notes to the Teacher are also
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Please use this module with care. Do not put unnecessary marks on any part
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read the instructions carefully before performing each task.

If you have any questions in using this S LM or any difficulty in answering the
tasks in this module, do not hesitate to consult your teacher or facilitator.

Thank you.

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 What I Need to Know

Fads and trends emerge everywhere. They occur in any given time and context.
How do they differ? How do they impact life?

The interplay between fads and trends issues a number of challenges in the
21st century. It is imperative to gain a keen analysis on this. This module will present
the differences between a fad and a trend and how anyone can spot, accept, or reject
them.

After going through this module, you should be able to:

1. differentiate a trend from a fad (HUMSS_MCT12-Ia-b-3);
2. give examples of a trend and a fad; and
3. explain the process on how to spot a trend (HUMSS_MCT12-Ia-b-2).

What I Know

Directions: Identify the following terms as FAD or TREND. Write your answers on a
separate sheet of paper.

1. 3-D printing -
2. loombands
3. virtual pets
4. online banking
5. medical tourism -
6. touch screen devices
7. candy crush app
8. fidget spinner -
9. animated films

15. distance learning delivery mode -

-

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Lesson

1 Fads vs. Trends

The 21st century is a deluge of overwhelming demands from a digital society;

hence, enormous trends have emerged. Global trends have been increasingly given
attention and anchored to socio-cultural, economic, and political dimensions.
Unconsciously, individuals like you do not realize that they have been into certain
trends.

What’s In

Directions: Answer the following questions. Write your answers on a separate sheet
of paper.

1. Are you fond of watching Korean Pop Artists or Korean Drama s? Why? Why
not?
2. Have you done a hip-hop? Rap?
3. Have you tried creating TikTok videos? Why? Why not?
4. Do you have electronic gadgets? Name them.
5. Who influenced your fashion, style and interest?
6. Why do you think these have become part of your
lifestyle/culture/standards?

What’s New

Directions: The following are random words associated with fads and trends. Ra nk
by putting 1 as your most liked and 10 as your least liked in the blanks. Write your
answers on a separate sheet of paper.

1. cologne 7. denim jeans 13. smartphone

2. sports 8. online chatting 14. rubberband
3. malling 9. Monopod 15. facebook
4. cinemas 10. Instagram
5. haircut 11. Brick game
6. fashion 12. powerbank

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What is It

Trend

Trend is something that covers almost all of h u m a n activities s u c h as but not

limited to politics, beliefs, economics, lifestyle, social life and the like whether the
individuals or groups of people are aware of it or not. It is defined in various ways
depending on the orientation of these individuals or groups. In the fields of arts,
fashion and music for example, it is a prevailing style or preference s u c h as realism
movement in art, emergence of the miniskirt, and popularity of certain genre of music
like jazz, classical and rock. Many of you must have had an experience of listening
or watching Video-Karaoke singers during festivities or celebrations. You would
notice that song selections are dependent of the singers. Older singers tend to opt for
older songs while younger singers opt for newer songs. Why do you think so? Well,
it is because their song selection was dependent on the most prevailing genre of songs
during their respective era or generation. The trend toward portable music players,
is another example which started with the invention of big, heavy, portable “boom
boxes” and transformed into personal C D players– continuing to grow and change
into the MP3 portable music player phenomenon that we see today.
In the sphere of economics, trends may come as a general movement
registering statistical changes for a long period s u c h as the increasing cost of living
and rate of unemployment. A typical example of this is the long prevailing capitalistic
mentality of people all throughout the world which in one way or another
dictates their economic movement. Why do you still pursue your studies despite the
difficulties brought about by the current pandemic? Well, most of you if not all would
say, “because I have a dream to fulfill. I want a good life, a good and stable job, a
career, etc.”
In politics, trends refer to a tendency, drift, or bend toward a certain stance,
thought, or policy as when democratic Southeast Asian countries favored
authoritarian governments at a certain point in their histories. Well, this will also
remind u s of our own history when there was a point in our time when people
felt that their freedom and liberty were disregarded which brought them to a
struggle to
regain it – the 1986 Edsa People Power Revolution, which eventually became a
kindling reminder of how the true spirit of democracy works. Other areas also exhibit
prevailing preference s u c h as in sports (wearable devices that monitor training
performance), food (rise of oatmeal products, inclusion of moringa or malunggay in
food products), medicine (stem cell treatment), cosmetics (whitening supplements),
travel (paperless tickets and online check-in), manufacturing (3-D printing),
environmental management (home solar electric system). To s u m up, a trend
is a pattern of behavior demonstrated by a big number of people within a
particular
period.

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Here are some examples of trend:
 gadgets
 teleserye
 social networking sites
 social advocacies
 drone technology
 denim jeans
 business process outsourcing
 online ticketing
 cashless transactions

Fad

Trending ngayon s a YouTube a n g … Trending s a Twitter a n g … Trending ngayon

s a Facebook a n g … You might get confused at these headlines from the News and
as k, “how can these be considered a s trends ba s ed on the above discussion?” This
part now discusses fads and how it differs from trends.
A Fad is something, s u c h as an interest or fashion, that is very popular for a
short time (Merriam– Webster’s Learner’s Dictionary). A fad is a product that has
little, if any, utility but is characterized by a quick rise in sales and popularity
followed by a quick decline in sales and popularity. This quick up and down in
sales is because fad products usually do not satisfy a strong consumer need.
Nevertheless, fads seldom completely die out with some diehard followers remaining
loyal. Now, if we will look back at the first paragraph above, you will now see that
those things
which are advertised as “trending” in YouTube, Twitter, Instagram, Facebook
or any popular social media platforms are not actually trends but are merely fads.

 Here are some classic examples of fad.

hula hoop  pet rock
 yo-yo  Friendster
 virtual pets  troll doll
 Frisbee  bucket challenge
 Pokémon G o  mannequin challenge
 Hello Kitty  “Gangnam Style” song
 Loomband  Tamagochi pets
 Candy C r u s h App  hoverboards
 iPod  fidget spinner
 kalyeserye

A fad is an intense but short-lived fashion. It is a widely– shared enthusiasm

for something, especially one that is short-lived. It is a temporary fashion, a craze,
interest, or activity that people follow enthusiastically, but lasts for a short period of
time.

How does a trend differ from a fad? To simply put it, a fad has a
definite

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beginning and a definite end while a trend though has a certain beginning at a certain
point in time or history but, it evolves and changes as it continues to grow.
Every generation has its own set of fads. Do you now realize what are those?
C a n you now recall some stories of what fads came and went during your
time? It will surely yield a very interesting list.

The table below summarizes the distinction between a fad and a trend
according to Arzadon et.al. (2018).

C AT EGO R I E S FAD TREND

Notions of  the new things that we  the way we do things
Change currently do fade when
the perception of novelty
is gone

Behavior  intense  sustained behavior that turns

Effects  coolness
 me-too mentality
 starts with technology
Time and  appears suddenly
Nature of  enormously popular
Growth  suddenly disappears
 unexplainable growth
into lifestyle, mindset, and
values
 meets needs, solves problems
and issues
 appears suddenly
 enormously popular
 does not disappear
 gets stronger over time
 sticks around

Scope and  stays within one company  can across over many
Limitations  single brand/limited companies
brands  encompasses entire areas of
technologies

Now that you have understood the difference between fads and trends, I think
you are ready for a more interesting journey towards a new lesson which is spotting
a trend! Ready? Let’s go!

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Spotting a Trend

Someone or something starts or causes a trend. A person who

starts a trend is called trendsetter. The individual’s act or the event
has attracted attention, earned acceptance, and created strong
interest and influence on people whose number keeps increasing as
days go by. The act or event is something different from what is currently going
on and it becomes “the next big thing”. It demonstrates an accelerated spread among
various sectors and areas and creates a deep and wide scope of influence on people,
sectors, and the environment. It leads to change. (Urgel, 2017)
Let u s put it this way, in 1986, the Philippines became very popular to the world
because of the Eds a People Power Revolution which, as described by historians, a
perfect example of a successful peaceful revolution. However, if we will still go a few
more decades back, similar peaceful revolution has also become very popular in
India by the leadership of Mohandas (Mahatma) Gandhi which eventually brought
India’s independence in 1947. What could have been that trend which developed and
evolved overtime? Well, obviously those are freedom and democracy in which we may
consider Gandhi as the trendsetter in India, while the 1986 Eds a People Power may
be attributed to the assassination of the late Benigno Aquino J r.
According to futurists (a futurist is one who studies and predicts the future,
especially based on current trends.) Rehn and Lindkvist (2013), trendspotting refers
to the study of trends and the way they develop and affect society. According to
them,
this should be differentiated from cool- hunting which is a hunt for those things
that will become popular before they are popular. Trend analysis is based on
trendspotting but it extends this into developing future scenarios and so they say
that to follow a trend, one must not only be conscious of what is currently happening
but be wise enough to predict the future. (Urgel, 2017)
Arzadon et.al. (2018) mentioned that trends and fads are sometimes used
interchangeably, and they are both important for organizations and people to keep
abreast with the changing environment. However, it is also important to
distinguish the difference between trends and fads to deepen our understanding of
survival and
adaptability. As members of society, we should know how fads and trends to
create changes in our society. Certain fads and trends are created by dominant
cultures catering to their own interests. As students, you should be able to analyze
how to respond to the issues and challenges brought about by these changes.

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What’s More

Directions: Identify if the statements/situations given in the first column pertain to

a trend or a fad. Provide your reason/s on the third column. The first one has been
done for you. Write your answers on a separate sheet of paper.

Trend or
Statements Fad Reasons

Example: More kids love playing Fad Loombands came u p, sales went
with loombands up but only for a while and then
went down and children became
less interested and so they
almost disappeared as quickly as
they arrive.

1. Yaya D u b (Maine Mendoza) used

dubsmash and got so popular
overnight. D u bs m a s h is a mobile
app that creates short selfie
videos dubbed with famous
sounds.

2. High fructose corn syrup is

present in fruit juices, cakes, ice
cream, sweets, and chocolates,
and was found to be the culprit for
obesity and diabetes.

3. More and more youth of today are

fond of using high-tech gadgets
like tablets and smartphones.

4. More people around the globe are

engaged in the mobile app TikTok.

5. The “Trumpets” dance challenge

and the mannequin challenge
which went viral on television
and social media were practiced
by people of all walks of life.

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What I Have Learned

Directions: Apply what you have learned from this module. Fill in the missing words
to complete the paragraph. Choose your answers from the words in the box below.

fad trends futurist trendsetter trending trendspotter

J o h n was a 4 t h year student of Philosophy at the University of S a n Carlos in
C e bu City. One day, as he was about to go to the university, he came across a young
boy playing a yo-yo. As he further looked around, he saw few more kids playing the
toy and several street vendors nearby selling them. He was wondering that maybe
that toy was at its 1. times since it won’t last anyway, and, he was right. In
fact, in just a few weeks’ time, it faded.
While J o h n was in his class on Modern Philosophy, his professor was
discussing about how Karl Marx have influenced those people who upheld the latter’s
communist ideologies. This made Karl Marx a 2. since he started a trend
which remained existing and evolving event to the present. Towards the end of
the class, Joh n’s professor gave them an assignment. They were asked to spot the
existence of the Marxist ideologies to some known current world leaders. This
somehow makes J o h n a 3. since his task was to find the lineage of the
Marxist ideologies. Not only that, he will also act as a 4. since he will
try to study the development and possible evolution of Marxism in the world to come.
S u c h a great task isn’t it? Although it is going to be a very tedious task for J o h n to
do, he believed that he would be able to learn so m u c h about it. Anyway, this is what
5. are, they may have been developed at some point in time, but they
remain alive, existing, developing and continue to evolve.

What I Ca n Do

Directions: Kindly fill up the Circle of Trends. Write your answers on a separate sheet
of paper.
1. In portion A, write one emerging trend.
2. In portion B , write the things about that trend.
3. In portion C , write the things that can be done with that trend.
4. In portion D , write a concrete thing that you can actually do with that trend.

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Assessment

Reflect on the ways in which your own life as a student has changed as a result of
the trends we have today. Start from your earliest memories as a student. Have you
accepted all these changes that happened in your life? Or are there areas where you
would have preferred things to stay the same?

Additional Activities

Directions: Choose one among the following situations that you think may remain
a trend after five (5) years? Why? Write your answer on a separate sheet of paper.

1. continuous implementation of the different distance learning modalities even

after the pandemic
2. compulsory COVID-19 vaccination
3. continuous adaptation of lifestyle in the “new normal” s u c h as health and
safety protocols and other activities like online shopping and virtual
gatherings

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Wh at I Kn ow : Wh at’s In : Wh at’s New: Wh at’s More:
1. TRE ND Stu de nts’ answe rs Stu de nts ’ answe rs Stu de nts’ answe rs
2. FAD may vary. may vary. may vary.
3. F AD
4. T RE ND
5. T RE ND
6. T RE ND
7. FAD
8. F AD
9. TRE ND
10. FA D
11. TREND
12. TREND
13. FA D
14. TREND
15. TRE ND
Wh at I Have Wh at’s I C a n D o : Ass essment: Wh at’s I C a n Do :
Learn ed:
Stu de nts’ answers A. Iden tification: Stu de nts’ answe rs
1. f ad may vary. 1. T may vary.
2. tre ndsetter 2. F
3. tre ndspotter 3. T
4. f uturist 4. F
5. tren ds 5. F
6. F
7. T
8. T
9. T
10. F
11. F
12. F
13. F
14. F
15. T
B. E ss ay :
Stu de nts’ answers
may vary.
Answer Key
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RU B R ICS FO R E S S AY
Adapted from: Tuazon, J e n n y
CON TEN T STYLE/ CON V EN T IO NS
The presence of ideas developed The choice, use and arrangement of words
through facts, examples, and sentence structures that create tone
anecdotes, reasons and/or and voice
explanations
Substantial, specific, and/or Precise, illustrative use of a variety of
5 illustrative content demonstrating words and sentence structures to create
strong development and consistent writer’s voice and tone
sophisticated ideas
appropriate to audience
Sufficiently developed Generic use of a variety of words and
4 content with adequate sentence structures that may or may
elaboration or explanation not create writer’s voice and tone
appropriate to audience

Limited content with Limited word choice and control of

3 inadequate elaboration or sentence structures that inhibit voice
explanation and tone

2 Superficial and/or minimal Minimal variety in word choice and

content minimal control of sentence structures

2-Point Rubric- Short Response

2 Points The response has sufficient number of relevant facts, definitions,
concrete details, and/or other information according to the
requirements of the prompt.
1 Point The response has some relevant facts, definitions, concrete
details, and/or other information according to the requirements of
the prompt.
0 Point The response is totally inaccurate.

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References

Arzadon, M . , Romerosa, P. and Zarate, M . , 2018. Trends, Networks, and Critical

Thinking. 1st ed. Quezon City, Manila: Vibal Group, Inc., p.7.

Benson, Faith. 2019. "ACE Short Response Rubric".

https://www.teacherspayteachers.com/Product/ACE-short-response-
rubric-2280621.

DepEd (2020). K to 12 Most Essential Learning Competencies.

Mangiduyos, Gladys P. 2017. Trends, Networks, and Critical Thinking in the 21st
Century. 1st ed. Sampaloc, Manila: Rex Publishing.

Muscat, Francois. 2016. "Differences Between Impactful Mobile Marketing Trends &
Fleeting Fads". https://www.wsiworld.com/blog/the-difference-between-
impactful-mobile-trends-and-fleeting-fads.

Rehn, A. and Lindkvist, M . , 2013. Trendspotting- The Bas ic s. [online] Docplayer.net.

Available at: <https://docplayer.net/57165747-Trendspotting-the-basics-
alf-rehn-and-magnus-lindkvist.html> [Accessed 23 Ja n u a r y 2021].

Tuazon, J e n ny. 2013. "Rubrics for Essay". http://https;//www.

slideshare.net/jennytuazon01630/rubrics-in-essay.

Urgel, Elizabeth. 2017. Trends, Networks, and Critical Thinking in the 21st Century
Culture. 1st ed. Makati City, Philippines: DIWA Learning Systems Inc.

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For inquiries or feedback, please write or call:

Department of Education – Region III,

Schools Division of Bataan - Curriculum Implementation Division Learning
Resources Management and Development Section (LRMDS)

Provincial Capitol Compound, Balanga City, Bataan

Telefax: (047) 237-2102

Email Address: bataan@deped.gov.ph