ETHICAL

CONSIDERATIONS
PRESENTED BY:
What is ethical design?
• It’s important for designers to understand
the impact they have and the steps they
can take to make products that are good
for your users, good for business and good
for society.
• Ethical design is designing great products
alongside your morals and beliefs and the
principles of your business.
The principles of ethical design
• Many ethical design principles revolve
around respect for human rights, effort
and experience.
• The “Ethical Hierarchy of Needs”
pyramid created by Aral Balkan and
Laura Kalbag illustrates the core of
ethical design and how each layer of
the pyramid rests and depends on the
layer beneath it to ensure that the
design is ethical.
 Accessibility should be incorporated
CORE COMPONENTS in the development process of any
product or service being built, not as
an afterthought at the end.

This addresses the impact

of our work on the world’s An unusable product is
environment, resources, considered a design
and climate. failure.

In the end, companies are designing The best ethical design practice
for the user. They are fulfilling a would be to develop designs
specific customer need. Therefore, that only collect personal
it is vital to include users in design information that is in the best
decisions. interest of the users.

This largely depends on

transparency. When companies
are transparent, users can make
informed decisions.
How to practice ethical design
• While designing for experiences, focus on the core principles of
ethical design.
• It’s important to understand that everyone should take a piece of
responsibility. Ethical design is not only the job of designers.
• A good way to start practicing ethical design is to connect with your
company’s values and implement those morals into your design.
• Sometimes, it’s important to realize that sometimes we should take a
step back and consider the future impact of our design.