Begin Your Journey Towards

Financial
Freedom
01
If woman investors have any
weakness, it’s their mistaken
belief that they’re NOT good
investors”

2
Why aren’t women
investing ? 49%
women in the country are either not
investing at all or are unaware of their
investments

 For women, this is still very much

a man’s world

 Women can feel diminished when

meeting an investment expert

 Women lack faith in their ability

to understand and benefit from
the sheer amount of information
available and can be tentative and
cautious with money.
3
Understanding Your Struggle
Lack of Awareness Complex language and
1 Financial literacy plays a key role and hence the
need to educate oneself is often first step
2 overwhelming options
Even for the self-assured investor, the language used, and
towards investment journey the multitude of options is not only confusing but a
barrier to invest

Perceptions towards – Long

Unclear Returns
3 Return on investment are not tangible/ certain 4 term, Liquidity, Lock-In
leading to apprehension to invest Each of these goes against what a woman intuitively
looks for in an investment product

This leads to low confidence and a fear of being judged and censured if investments
don’t pan out the way they are planned. 4
 Our Assumption

MEN = INVESTORS

WOMEN =
5
Why women should be
investing more…

Generate better Conservative Inherent Investing Make to Finish line

returns Investor Capablity
o Women outperformed men The University of California o Women are more risk- o Women not only have an
by 0.4% in a 2021 analysis of study revealed that men averse, trade less often, outcome-based approach to
5 million Fidelity customers traded 45% more frequently research more diligently investing but also take a
over a 10-year period than women, but women o They also remain invested longer-term view
outperformed men by 0.94% for the long term without o  they invest in a manner that
o In 2020, the women portfolio per year. frequent trades and helps them achieve goals in
recorded 3% more returns switches; and are disciplined the given time period.
than men’s as per ET Money about their asset allocations
6
3 Steps to Wealth

LEARN PLAN INVEST

7
LEARN
“An investment in knowledge always pays the best interest”
- Benjamin Franklin

8
3 – Step t Investments

9
Women And Investing

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10
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The Basic Assumption

MEN = SAVERS &

INVESTORS Elaborate on what you want to discuss.

WOMEN = SPENDERS 17
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11
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123,456,789
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2 out 5
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95%
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123 million
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28
 3%
Better Returns
0.94%
O T
Givers WEAKNESSES OPPORTUNITIE THREATS
 During the pandemic in S
Where do you need to What are your goals? What are the blockers
2020, they recorded 14%
improve? Are Are demands shifting? you're facing? What
returns while men generated
only 11% as per ET Money resources adequate? How can it be are factors outside of
What do others do improved? your control?
 Women’s returns were 40 better than you?
basis points higher than
men’s over 10 year period as
per Fidelity

29
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