Netflix

Team Mates

Manjit Kumar
Farhat Anjum
Sanjana Priya Kumar
Aditya Raj
 01 02 03
About Netflix Changes in Netflix
Perspective on Change
What company says about Timeline of changes at Cognitive Approach of
itself Netflix Netflix

04 05
Forces of Change
Change methodology
You could describe the topic
Lewin's Changes
of the section here
management model
01. About Us
"At Netflix, we want to entertain the world.
Whatever your taste, and no matter where you
live, we give you access to best-in-class TV
shows, movies and documentaries. Our
members control what they want to watch,
when they want it, with no ads, in one simple
subscription. We're streaming in more than 30
languages and 190 countries, because great
stories can come from anywhere and be loved
everywhere. We are the world's biggest fans of
entertainment, and we're always looking to
help you find your next favorite story."
 Timeline Of Change In Netflix

1997 1999 2005 2007

Netflix .com launches.
Netflix begins offering Netflix has more than 5
Netflix was founded a subscription based Netflix streaming
million subscribers
DVD by mail service launches
 Timeline Of Change In Netflix

2010 2011 2013 2016

Netflix becomes Netflix launches its first

Netflix goes available in Latin Netflix goes worlwide
the original series
international by America and the
launching in Canada
Caribbean
Timeline of Change in Netflix
2021-22

As of 2021-22, Netflix can

boast over 200 million
subscribers worldwide
 Forces of Change

Social Demographic Economic

The social media revolution Globalization in Cost of transportation of
of that time entertainment DVDs had to be cut

Technology Customer demand Competition

Online streaming in 2007 Faster and cheaper Competition like
was technically viable entertainment needs blockbuster was trying to
catch up
Perspective On Change

NETFLIX used Cognitive Approach to

Change. In this approach, the
Managers think outside the box in this
approach. Diagnosing the problem
through a series of experiments and
processes. The mindset of managers
changes cognitively before engaging
into a change process for the
organization.
 Change Methodology

Unfreezing Changing Freezing

Support Employees in
Persuade employees to Employee adjust to new
embracing change.
accept the change working environment
THANKS!