A.I.

Fundamentals | Marketing Models | Chatbot

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 ABOUT ME

Co-founder of Exceed Philippines

Still a certified teacher by heart!
I like taking pictures and video editing
Watching Anime, Kdrama and American Series

Hello!!
I’m AJ

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 ABOUT ME

2015 Cum Laude | STI OrCa

Java Developer
2018 Associate Professor | STI Orca
Data Scientist | Accenture
2021 Sr. Data Scientist | Globe Telecom (Yondu, Inc)
2022 Data Scientist | Boom AI
Chief Data Scientist | Betterteem Technologies
2023 Data Scientist | Johnson & Johnson
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 ARTIFICIAL INTELLIGENCE

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Copyright © 2020 Exceed Philippines. All rights reserved
 ARTIFICIAL INTELLIGENCE

the ability of a digital computer or computer-

controlled robot to perform tasks commonly
associated with intelligent beings.

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 ARTIFICIAL INTELLIGENCE

the ability of a digital computer or computer-

controlled robot to perform tasks commonly
associated with intelligent beings.

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 ?
WHAT’S THE CORE OF
ARTIFICIAL
INTELLIGENCE

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 WHAT’S THE CORE OF
ARTIFICIAL INTELLIGENCE?

PROBLEM SOLVING

REASONING

GENERALIZED
LEARNING
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 GENERALIZED
LEARNING

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REASONING
 PROBLEM
SOLVING

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 GENERALIZED
LEARNING
REASONING
PROBLEM
SOLVING

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 2 CATEGORIES OF AI

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 2 CATEGORIES OF AI: WEAK AI

Amazon Echo and Alexa Chatbot

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 2 CATEGORIES OF AI: STRONG AI

Terminator

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 Insaid.co
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 ?
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WHAT IS
MACHINE LEARNING
 JANE
HP

TARZAN
HP

What
A wildwill
Opening
I chooseJANE
you appeared!!
COMPUTER…
TARZAN Give a
TARZAN
(COMPUTER)!!do? Give a
ROCK.
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 JANE
HP

TARZAN
HP

TARZAN like that! gives herGive

(COMPUTER)
JANE doesn’t a
a ROCK.
Give a
ROCK.
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 JANE
HP

TARZAN
HP

What
JANEwill
likes
TARZAN it!!
(COMPUTER) gives herGive a
a FLOWER.
TARZAN do? Give a
ROCK.
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 JANE
HP

TARZAN
HP

TARZAN
What
JANEwill
doesn’t like that! catches Catch
(COMPUTER) a SNAKE
a SNAKE for
JANE. do?
TARZAN Give a CUTE RABBIT.
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 JANE
HP

TARZAN
HP

What
JANEwill
TARZAN (COMPUTER)
likes it!! gives herCatch a SNAKE
a CUTE
TARZAN
RABBIT. do? Give a CUTE RABBIT.
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 JANE
HP

TARZAN
HP

What
JANEwill
doesn’t
TARZAN YELLS
like that! yells at JANE.
(COMPUTER)
TARZAN do? SMILE
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 JANE
HP

TARZAN
HP

What
JANEwill
TARZAN (COMPUTER)
likes it!! smiles atYELLS
JANE.
TARZAN do? SMILE
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 TARZAN learns
how to win
JANE’s heart

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 HIGH LEVEL PROCESS

DATA MACHINE DATA

SOURCE LEARNING CONSUMPTION

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 HIGH LEVEL PROCESS EXAMPLE

DATA SOURCE MACHINE DATA

Viewing Actors LEARNING CONSUMPTION
History
Ratings Release
Year COLLABORATIVE
FILTERING
Title Time of
Day
Watched CONTENT-BASED
FILTERING
Genre Devices
Categories How Long
You Watch

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 MARK
COLLABORATIVE
RECOMMENDATION:
FILTERING

KATE

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 CONTENT-BASED
RECOMMENDATION:
FILTERING

KATE

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 HIGH LEVEL PROCESS EXAMPLE

DATA SOURCE MACHINE DATA

Viewing Actors LEARNING CONSUMPTION
History
Ratings Release
Year COLLABORATIVE
FILTERING
Title Time of
Day
Watched CONTENT-BASED
FILTERING
Genre Devices
Categories How Long
You Watch

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 PERSONALIZED USER EXPERIENCE
Copyright © 2020 Exceed Philippines. All rights reserved Google Images “Shopee”
 RFM MODEL
Copyright © 2020 Exceed Philippines. All rights reserved Google Images “RFM Model”
 UPLIFT MODELING
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 INFORMATION WARFARE

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 DO YOU THINK YOU
HAVE THE SAME
NEWS FEED
WITH YOUR FRIENDS?

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 I will vote for Lani!
-A College Student

INFORMATION
ATTACK!!!

MACHINE
LEARNING
RESULTS
BAD GOOD
POSTS POSTS

I will now vote for Marcus!

-A College Student

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 PSYCHOLOGY OPERATIONS

are operations to convey selected information and

indicators to audiences to influence their emotions,
motives, and objective reasoning, and ultimately the
behavior of governments, organizations, groups, and
individuals
Copyright © 2020 Exceed Philippines. All rights reserved
 PSYCHOLOGY OPERATIONS

are operations to convey selected information and

indicators to audiences to influence their emotions,
motives, and objective reasoning, and ultimately the
behavior of governments, organizations, groups, and
individuals
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 DEMO: CHATBOT

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Copyright © 2020 Exceed Philippines. All rights reserved Google Images “Chatbot Advantages and Disadvantages”
 INFORMATION
TECHNOLOGY

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 A.I.
Fundamentals | Marketing Models | Chatbot

Copyright © 2020 Exceed Philippines. All rights reserved