Welcome to my presentation

Submitted To:
Syada Khadiza Akter
Lecturer
Southeast Business School (SBS)
Southeast University

Submitted By:
S.M. Hasib Reaid
ID: - 2021010004078
Department: MBA (01Year)
Batch: - 38th
Course title: MGT517
Section: (02)
 Topic: Branding & Promotion
History: Southeast University (SEU) was established in June 2002 as a private university
under the Private University Act 1992. The president of Bangladesh is the chancellor.
The university is run by a number of statutory bodies as required under the provisions
of the Private University Act, 1992.
Vision: The Vision of Southeast University is: To Obtain Global Recognition as a
World Class University.
Mission:
1. To provide higher education at an affordable cost, keeping in view the economic
conditions of the middle and lower middle income families in Bangladesh.
2. To impart world class education.
3. To provide research facilities so that the students can develop their full intellectual,
social and personal potentials.
4. To provide knowledge, skills and abilities to transform human resource into
human capital.
5. To inculcate moral and ethical values among students.
6. To prepare students to meet the challenges of the 21st century.
 Major focuse point of my view

i. 1. World class quality education provided.

ii. 2. They are many club activities in this university.
iii. 3. Cost are affordable & low cost in othears private university
sector.
iv. 4. Faculty are eco-friendly & more talanted.
v. 5. Our university organaize many international education based
programm are collaborate to sucessfully.
vi. 6. Location are middle of the dhaka city.
vii. 7. Celebrating all holidays & arrange the different program.
viii. 8. Published the research artical in every years.
OUR University Branding Department (BCPR)follow this diagram
 Synergy: branding
& promotion
• BRAND IDENTITY & IMAGE: how you are
perceived is communicated by a well-marketed
brand (values, reputation, quality, image, emotion)
• In higher education, strategic marketing
communicates the product's power and value to
potential customers.
 Role of social media
•Generations of students attending college/university have grown up
completely immersed in the world of social media.
•Institutions must meet students where they are in their learning process.
•Constant connectivity
•73% of higher school student believe a university should have social
media page; 2/3 said they’ve used social media to research more about
higher education.
Thank You