ROLE OF SOCIAL MEDIA

IN MARKETING

BY: EHAN, ABHAY, AYUSH,

ALBY, CHIRAG.
 WHY SOCIAL LEARNING IS
IMPORTANT ?
 90% OF COLLEGE STUDENTS VISIT SOCIAL MEDIA
NETWORKING SITES ON A REGULAR BASIS.
 SOCIAL LEARNING IS LEARNERS LEARNING FROM EACH
OTHER .
 TODAY’S STUDENTS WANT TO DOCUMENT THEIR
FEELINGS AND INSIGHTS IN A HIGHLY TIMELY MANNER.
 SOCIAL LEARNING CAN INCREASE COMPREHENSION OF
MATERIAL AND CREATE NEW CHANNELS FOR STUDENTS
TO LEARN.
 DO STUDENTS WANT TO KEEP
THEIR BOOKS AND BEERS
SEPARATE?
 MANY INSTRUCTORS ARE INTERESTED IN LEARNING HOW TO
ADD SOCIAL TOOLS INTO THEIR CURRICULUM, BUT THEY
AREN’T SURE HOW.
 SOCIAL MEDIA SITES CAN BE A HUGE DISTRACTION FOR
STUDENTS WHO AIMLESSLY CLICK THROUGH SITES.
 IT CAN BE CHALLENGING TO FIND WAYS TO INCORPORATE
ACTIVITIES WITH SOCIAL MEDIA THAT PROMOTE ACTUAL
LEARNING.
 FACEBOOK IS A KING

FACEBOOK IS THE WORLD’S LARGEST SOCIAL NETWORK WITH

MORE THAN 900 MILLION USER. PEOPLE MAINLY USE IT TO
CONNECT WITH IMPORTANT PEOPLE IN THEIR LIFE.
 WAYS TO USE FACEBOOK
• BUILD A FACEBOOK APPLICATION.
• BRAIN STORM.
• NEW GATHERING.
• ARCHIVED VIDEOS.
• FAMILIARIZE YOURSELF WITH STUDENTS.
• FLASHCARDIET.
 TWITTER
• TWITTER ALLOWS YOU TO POST YOUR IDEAS IN JUST 140
CHARACTERS.
• LETTERS, NUMBER, SYMBOLS, PUNCTUATION AND SPACES ALL
COUNT AS CHARACTERS ON TWITTER.
• WHAT ALL OF THIS MEANS IS, YOU HAVE TO BE CONCISE. YOU
HAVE TO KNOW EXACTLY WHAT YOU WANT TO SAY, AND SAY IT
IN AS FEW WORDS AS POSSIBLE.
 WAYS TO USE TWITTER
• CONNECT STUDENTS WITH CONTENT EXPERTS
WHO HAVE A TWITTER PROFILE.
 WAYS TO USE TWITTER

• ALLOW STUDENTS TO TWEET THEIR OWN NOTES DURING

LESSONS AND SHARE WITH THEIR PEERS.
• HAVE A STUDENTS FOLLOW YOU AND ASK THEM TO TWEET
YOU ABOUT THEIR LEARNING PROCESS – INCLUDING
DIFFICULTIES THEY FACE OR RESOURCES THEY WANT TO
SHARE .
 WAYS TO USE YOUTUBE
• VIRTUAL GUEST SPEAKERS – START A
LESSON WITH A VIDEO THAT GRABS
STUDENT’S ATTENTION. YOUTUBE CAN BE
GREAT FOR BRINGING IN DIFFERENT
PERSPECTIVE. AUDIO VISUAL IS HIGHER UP
ON BLOOM’S TAXONOMY.
 WAYS TO USE YOUTUBE
• HAVE STUDENTS CREATE A NARRATED PRESENTATION AND
UPLOAD IT TO YOUTUBE.
• RECORD YOUR VIDEO AND POST THEM ON YOUTUBE FOR
STUDENTS TO VIEW-STUDENT CAN REWATCH!
• CREATE AN INTRODUCTION VIDEO.
• CREATE A PLAYLIST OF VIDEO RELATED TO CONCEPT – THIS
SAVES STUDENTS FROM WASTING THEIR TIME IN SEARCHING
FOR USELESS OR UNSUITABLE INFORMATION.
• VIDEO EVERYWHERE.
 SOCIAL MEDIA IS A GREAT
MARKETING TOOL

• SOCIAL MEDIA IS ONE OF THE GREATEST MARKETING TOOL.

PEOPLE OF EVERY INTEREST ARE PRESENT ON SOCIAL MEDIA.
• THE BEST WAY TO MARKET YOUR PRODUCTS IS TO
UNDERSTAND THE USERS BEHAVIOUR AND INTEREST.
• YOU CAN HIRE YOUTUBE INFLUENCERS, FACEBOOK
MARKETERS, AND INSTAGRAM INFLUENCERS MARKETING
PROFESSIONAL TO PROMOTE YOUR BUSINESS.
 WHERE DO WE GO FROM HERE?

• SOCIAL MEDIA IS BEST WAY OF MARKETING.

• CHOOSE THE SOCIAL MEDIA PLATFORM YOU WANT TO TARGET.
• CHOOSE THE BEST INFLUENCERS NETWORK .
THANK YOU