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    FICCI M P
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    This document outlines branding activities at Rajiv Gandhi International Airport (RGIA) from March to July 2016. It discusses branding for joint ventures and business verticals at RGIA, including the airport city, aerospace park, MRO, cargo, academy, and special economic zone. Specific events highlighted include India Aviation 2016, the airport city launch, Antonov 225 visit, Yoga Day celebrations, and others. Ongoing activities are also listed, such as the Skytrax campaign and HDF duty free campaign. Internal branding materials created are outlined, along with co-branding efforts with central and state governments. Near term goals and ongoing projects are presented.

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    This document outlines branding activities at Rajiv Gandhi International Airport (RGIA) from March to July 2016. It discusses branding for joint ventures and business verticals at RGIA, including the airport city, aerospace park, MRO, cargo, academy, and special economic zone. Specific events highlighted include India Aviation 2016, the airport city launch, Antonov 225 visit, Yoga Day celebrations, and others. Ongoing activities are also listed, such as the Skytrax campaign and HDF duty free campaign. Internal branding materials created are outlined, along with co-branding efforts with central and state governments. Near term goals and ongoing projects are presented.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views31 pages

    Branding

    Uploaded by

    FICCI M P
    This document outlines branding activities at Rajiv Gandhi International Airport (RGIA) from March to July 2016. It discusses branding for joint ventures and business verticals at RGIA, including the airport city, aerospace park, MRO, cargo, academy, and special economic zone. Specific events highlighted include India Aviation 2016, the airport city launch, Antonov 225 visit, Yoga Day celebrations, and others. Ongoing activities are also listed, such as the Skytrax campaign and HDF duty free campaign. Internal branding materials created are outlined, along with co-branding efforts with central and state governments. Near term goals and ongoing projects are presented.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 31

    Branding Activities @ RGIA

    Mar. – Jul.‘16

    1
    Branding activity for JV’s
    and other business at RGIA

    2
    2
    Business Verticals at RGIA

    • Airport City
    • Aerospace Park
    • MRO
    • APFT
    • HDF
    • GMR Aviation Academy
    • GMRVF
    • Kakinada SEZ

    3
    3
    GMRAA

    4
    MRO

    5
    APFT and Cargo

    6
    Airport City & Aerospace Park

    7
    Kakinada SEZ

    8
    HDF

    9
    Events Branding

    10
    10
    India Aviation 2016

    11
    Airport City Launch

    12
    Antonov 225

    13
    International Day of Yoga celebrations @ RGIA

    14
    HDF Mega Prize Distribution Ceremony

    15
    Launch of SpiceJet’s Smart Check-in Facility @ RGIA

    16
    Indian open Snooker 2016

    17
    Welcome of PV Sindhu at RGIA

    18
    Internal/EE Events

    19
    19
    CEO Unplugged - Internal Communication Session

    20
    Supporting to Internal/EE Events

    21
    World Environment Day
    Standee
    Banner Poster Book mark

    Balloon

    Desktop Wallpaper Badge

    Pledge wall

    22
    Other Promotional Activities

    23
    Co-branding with
    Central and State Govt.

    24
    24
    Co-branding with the Central Govt.

    25
    Co-branding with the State Govt.

    26
    PROJECTS ON GOING

    27
    Near Term Focus to Achieve/Further FY17 Goals

    • MRO Marketing Communication


    • Corporate cum Marketing Film/ collaterals & Annual Report for Kakinada
    SEZ
    • Creatives for to-be-refurbished setup of Security Check area at Terminal
    • RGIA Stakeholder Event – One Family One Mission
    • Marketing Collaterals for GMR Business @ RGIA
    • Cargo Connect 2016 event (on going)
    • Skytrax 2017 – ‘Vote for RGIA’ Campaign (On Going)
    • HDF ‘Mana Hyderabad – Mana Duty Free’ campaign (ongoing)

    28
    On going activities

    29
    In-house Branding Artworks

    • India Aviation 2016 • APFT Printing Collaterals


    • World No.3 Airport campaign (Digital Media) • World Environment Day
    • Women’s Day • Telangana Formation Day (2nd Anniversary) (Govt. of
    • Summer Fest 2016 campaign Telangana)
    • Independence Day Mega Promotion • PM’s (Modi) Promotional campaign @ RGIA (Govt. of India)
    • Public Notice Ad – GMR Aerotropolis • GMRAA ISO Certification Ceremony
    • Hyderabad Airport City Launch • Say No to Food Wastage campaign
    • Business Excellence/5S Campaign (5S Audit) • CEO Unplugged (17th June 2016)
    • Airport City Brochure • Arya Vysya Families Get Together (GCM’s Personal Event)
    • Aerospace Park Brochure • Yoga Day Celebration @ RGIA
    • Cargo Brochure • Indian open Snooker 2016
    • GMRVF Stall Panels (Annual Meet 2016) • HDF Mega Prize winner distribution ceremony
    • GMRAA Collaterals and Stall branding • Launch of Spicejet’s Smart Check-in Facility
    • NAC ad released 17.05.2016 & 30.05.2016 • Welcome of PV Sindhu (Co-branding Govt. of Telangana)
    • HDF Events/Promotion/Ads – FIC & BIC artworks • Celebrating 70 years of Independence Day
    • Antonov-225 Event Branding • HDF Deal Galore ads
    • KSEZ Annual Report 2014-15 • Steps to follow e-boarding process
    • Mother’s Day • Designing a Doc. for HR Excellence Management Award
    • Fire Safety Week • NOB Lift lobby branding
    • GDR - Security Screening Awareness • Festivals Promotions on Digital Media
    • RGIA News Mailers

    30
    Thank you!

    31

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