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  • Bali Workshop Dma 2024

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    Chika Chika
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    This document outlines the sales and marketing activities for Digital Banking in 2024. It includes a recap of 2023 events, 87 total planned activities for 2024, and details of flagship programs and events throughout the year. Major events include the DIGI SMB Grand Launching, Now Playing Festival, DIGI Ceria Festival, Synchronize Festival, Vindes/Sportainment events, an International Concert, and the YEZ 2024 festival. The marketing budget outlined is approximately Rp 21.7 billion.

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    Original Title

    BALI WORKSHOP DMA 2024

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    This document outlines the sales and marketing activities for Digital Banking in 2024. It includes a recap of 2023 events, 87 total planned activities for 2024, and details of flagship programs and events throughout the year. Major events include the DIGI SMB Grand Launching, Now Playing Festival, DIGI Ceria Festival, Synchronize Festival, Vindes/Sportainment events, an International Concert, and the YEZ 2024 festival. The marketing budget outlined is approximately Rp 21.7 billion.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    2 views14 pages

    Bali Workshop Dma 2024

    Uploaded by

    Chika Chika
    This document outlines the sales and marketing activities for Digital Banking in 2024. It includes a recap of 2023 events, 87 total planned activities for 2024, and details of flagship programs and events throughout the year. Major events include the DIGI SMB Grand Launching, Now Playing Festival, DIGI Ceria Festival, Synchronize Festival, Vindes/Sportainment events, an International Concert, and the YEZ 2024 festival. The marketing budget outlined is approximately Rp 21.7 billion.

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    © All Rights Reserved
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    of 14

    FGD BALI

    SALES & MARKETING


    DIGITAL BANKING

    Bali, 19-20 Oktober 2023


    I.
    RECCAP
    EVENT 2024
    DMA DIGITAL BANKING

    GRUP DMA DDB


    DMA Activity 2024

    Total 87 Activity Sales & Marketing Program


    II.
    SALES &
    MARKETING
    DMA DIGITAL BANKING

    ACTIVITIES 2024
    GRUP DMA DDB
    activity &
    program
    detail
    1. Grand Launching DIGI SMB
    2. DIGI Jakcloth Summerfest
    3. YEZ
    4. DIGI Travel Fair
    5. Now Playing Festival
    6. DIGI Ceria Festival BIG
    7. Synchronize Festival
    8. Vindes / Sportainment BANG!
    Event 2024
    9. International Concert
    PROMO
    New & Existing Features
    TIMELINE EVENT & PROMO 2024
    Januari Februari Maret

    Promo Merchant Grade A Promo Merchant Grade A Food Program Promo Fashion
    (Shihlin, Chatime, Gokana) & Beverages (Dominos Pizza, Pasar NgaDigi (New Pasar)
    DIGI Jingle Competition BORMA, Dunkin Donut) DIGI Ramadhan
    Promo Tarik Tunai Indomaret Pasar NgaDigi (New Pasar) Donasi Marbot Masjid > Agen Laku
    Pasar Ngadigi (New Pasar) ASN NgaDigi Pandai (ATAP Aplikasi)
    Tabligh Akbar di GBK
    TIMELINE EVENT & PROMO 2024
    April Mei Juni

    Pasar NgaDigi Launching DIGI SMB Now Playing


    Promo Pasar Kreatif Jawa Barat Promo Merchant Grade A & B BeautyFest
    (The Park) & Wisata Healing tema HUT bank bjb BasketBall Champ 3 on 3
    Jabar bjb Makin Hepi DIGI Goes to School (Pensi Fest)
    Promo Spesial Idul Fitri DIGI Tour D’Cafe ASN NgaDigi

    Launching
    digi smb
    TIMELINE EVENT & PROMO 2024
    Juli Agustus September

    DIGI JakCloth SummerFest Vindes Sport Synchronize Fest


    Solo Batik Festival DIGI Ceria Festival DIGI Travel Fair
    Pasar NgaDIGI (Mayestik, Seuhahhh Fest West Java Festival
    Bosfood, Pasar Jaya) Ubud & Beyond Fest Pestapora
    HUT 17 Agustus 2024
    Keukeun Fest

    2.0

    Vin drets
    S po
    TIMELINE EVENT & PROMO 2024
    Oktober November

    YEZ 2024 International Concert


    Jajanan Festival Bango Promo Merchant reguler
    Promo Merchant Reguler Bulan Inklusi Keuangan (BIK)

    International
    concert
    III.
    DIGITAL
    BANKING
    DMA DIGITAL BANKING

    BUDGET
    GRUP DMA DDB
    Biaya Operasional Pemasaran
    +-Rp. 21,7 Milyar
    Terimakasih
    Hatur Nuhun

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