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PROPOSAL FOR DHA GUJRANWALA TECH AND INNOVATION EXPO

1. Key Objective The DHA Gwa Tech & Innovation expo aims to boost DHA
Gwa’s by showcasing tech innovation, fostering collaborations, attract a diverse
audience, and positioning DHA Gwa as an innovation hub.

2. Site

3. Activity
 Movie Night

4. Event Plan
Se Activities Task Details Date
r
a. Event announcement  1 x Still post will be uploaded on DHA 2023
Gwa SM portals
 1 x Video will be uploaded as Paid Ads
b. Send invitation postcards  2023

c. Confirm guest’s 2023


availability for the event

d. Main Event Ceremony  2023

5. Mkt & Media Plan

Se Plan Platforms
r
a. Direct Marketing  DHA GWA SM Pages (FB + Insta + Twitter
+ LinkedIn)
b. Audience testimonials  Capture brief audience testimonials for
post-event Mtk

6. Fin Effect
a. Direct Marketing / Indirect 70,000/-
Marketing
b. Event Setup /-
c. Sound System
d. G. Total (Excl Taxes)

The estimated budget for event management will be shared in due course of
time.

7. Ops Plan
a. Social Media Campaign
b. Event Management
c. Inter branch coord plan

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