FUN FA M E

BEKASI ART FASHION & FOOD FESTIVAL (BAF3)

POWERED BY DAMAI PUTRA GROUP
Initial Plan – 16 Oct 2019
Background & Objective
Background:
• Part of 2020 strategic program – wake up the sleeping giant
• An initiative to invite more crowd and strengthen awareness of KHI:
create national scale-annual event BAF3
• Inline with our vision & mission: building better Indonesia, create
spaces for life to flourish

Program Objective:
• Create positive and raised image of Bekasi
• Create massive awareness for KHI and DPG
• Build networking, generate more leads & other biz opportunity
Consideration Point
Similar ideas and same concept of
events:

• International & national scale of

festival: Jember Fashion Carnaval,
Solo Batik Carnival, Banyuwangi
Ethno Carnival, Batik Carnival
Pekalongan

• National/Local scale of Fashion &

Food Festival: JF3, JFW, IFW
Consideration Point

Similar ideas and same concept of

events:

• Fashion festival with recycled things:

plastic, newspaper, etc

• Jakarta Food Festival: JCF, JEF,

Summarecon Food Festival, Bekasi
Food Festival, etc
Event Concept
• BAF3: 2 days (Sat & Sun) event that will be held on March 2020
(Bekasi 23th Anniversary) at Bundaran Tarian Langit KHI. Targeted
crowd: 100.000 visitors
• VVIP Guests: Jokowi, Ridwan Kamil & Rahmat Effendi to inaugurate
the first annual event of BAF3 at KHI
• Road to BAF3: series of activities prior to the big event on March
• Program highlights on big day :
• Main contents: Art – Fashion – Food Festival
• Create legacy: new Bekasi Batik theme logo and certified Bekasi
Batik/Tenun/Kain
• CSR: the launch of vocational training center (culture based –
Batik/Tenun/Tari/Seni) at KHI
Road to BAF3

* BAF3 workshop &

Video Web Series
competition Bekasi logo
Every Saturday Bekasi Facts
Batik theme
Artcoustic with Pegiat (Art/Food/Fashion/
Seni Bekasi & Elgangga * Local designers – new
etc.) - Dec 2019 – Mar
collection with Bekasi
2020
Batik (Feb 2020)

Bloggers/Celebs/ Bekasi School

Roadshow with Bekasi
CSR Budaya/Seni Influencers/Opinion Clothing - Clothing
Bekasi (20 Oct 2019) Leaders Vlogs teaser competition Damn I Love
BAF3 – Jan – Mar 2020 Bekasi (Feb 2020)

BAF3 Social Media D-Day BAF3 & Ice

CSR Organic & Healthy Cream Fest Special
Buzzers (Quiz, Games,
Bekasi Food with Bekasi HUT Bekasi
Meme, etc.) – Jan – Mar
Berkebun (Nov 2019)
2020 (March 2020)
Main Contents - ART

Flash Mob: flash mob at BTL with

recycled music tools (Alat Musik
Sampah)

Wayang Kulit Show: Human theatrical

Bekasi Logo Batik Theme: logo &

tagline competition
Main Contents - FASHION

National Costume Parade & Trunk Show (CFD Route):

Partnering with famous local designers & collaboration
with Jakarta/Indonesia Fashion Week

Fashion Photography:
Fashion photography exhibition – photo session
location at our clusters/landmarks/project sites

Special Jacket for JOKOWI: gift to President Jokowi &

Ibu Iriana (made by local designers with certified Bekasi
Batik/Tenun/Kain). The Batik Jacket/T-Shirt/Tote Bag will
be distributed as special merchandise of event
Main Contents - FOOD
Cooking Demo & Competition:
Partnering with famous chefs to create new special
menu collaboration with local vendors & Bekasi/KHI
Berkebun (Bandeng Rorod, Akar Kelapa, Sayur
Gabus Pucung)

Parade Bir Pletok Jungling: partnering with bartender

of Bekasi local cafes

Food Bazaar & Ice Cream Fest Special HUT Bekasi:

Food bazaar involving local vendors & modern-
famous vendors
Main Contents - ENTERTAINMENT
Main stage with LED, video mapping & lighting show:
Performance from local schools, communities, artists: Via
Vallen, Andmesh, So7, Wali Band, etc, stand up comedy, DJ
show, Zumba dance, etc.

2 days fun competitions:

Live vlog, singing & dancing, drawing & coloring, family
fashion show, etc.
Media & Promotions:
• Team buzzers 7-10 persons (community, clubs,
influencers, celebs, etc.)
• Partners/brands web & social media assets
• Outdoor promotion, paid online media, website, social
media
• Radio announcement (local & national)
• Youtube video - web series (@5-7 mins)
• GRAND PRIZE on event: 1 unit Sayana Apartments
from DPG
Proposed Timeline
Proposal & Video Web
Budget Series Bekasi
Approval Facts

Partnership &
Sponsorship

OCT' 2018 NOV' 2018 DEC' 2018 JAN' 2019 FEB' 2019 MAR' 2019 APR' 2019 MAY' 2019 JUN' 2019 JUL' 2019 AUG' 2019 SEP' 2019 OCT' 2019 NOV' 2019 DEC' 2019

Bloggers/Buzzers/Celebs/Influencers/O
pinion Leaders Vlogs

Partnership &
Sponsorship

Workshop & Roadshow

Video Web Series Bekasi Facts

BAF3 & Ice

Cream Fest
Special
HUT Bekasi

JAN' 2020 FEB' 2020 MAR' 2020 APR' 2020 MAY' 2020 JUN' 2020 JUL' 2020 AUG' 2020 SEP' 2020 OCT' 2020 NOV' 2020 DEC' 2020
Returns of Investment

• National brand exposure with media values min 200%

from spent budget
• Social media viral (hashtag #BAF3 #DPGBAF3
#KHIBAF3)
• Sales leads, sales networking and other biz opportunity
THANK YOU

DAMAI
PT.PUTRA
Hasana GROUP
Damai Putra
Komplek Sentra
Komplek Niaga,Niaga,
Sentra Bulevar Hijau Hijau
Bulevar
Kav. 33-35 Medan
Kav. 33-35 Medan – Bekasi,
SatriaSatria Jawa Jawa
– Bekasi, Barat Barat
1713217132
O +62O21 8898
+62 6688 8888
21 8888
DAMAIPUTRA.COM
DAMAIPUTRA.COM