Smart recycle bin

1. WHAT SRB OFFERS

2. HOW TO USE THIS PRODUCT
3. THE PROPLEM THAT THE CONSUMER FACED
4. THE SOLUTION OF THIS PROPLEM
5. THE BENEFITS OF THIS PRODUCT TO SOCIETY & TO
INDIVIDUALS
6. HOW TO PROMOTE THIS PRODUCT
7. THE COMPETITORS
 1- what this company offer ?

 SRB offer a new product which is not puplished in our

country which is smart recycle bin
 Smart recycle bin earn you money from rubbish you
therow
 We aiming to maked this recycle bin available anywhere
& easy to use
 2- How to use this product

 From the advantage of the smart recycle bin is the easy of use this
bin open by card and it calculate the quantity of rubbish we put in
then it give you money in return
 You can get the money by (fawry,any branch of our company or
from the bank we deal with)
 All of citizen will carry this card (children, teenagers,old)
 3-The proplem the individuals faced

 The most common proplem in egypt is the pollution which is result

of rubbish that is in street in river nile which affect our health badly
 This proplem causes many diseases as cancer
 Also this proplem affect the coming generation
 4-The solution of the proplem

 SRB offer solution for this proplem which is smart recycle bin
 This smart recycle bin will reduce the rubbish that cause the
pollution so the diseases surely reduced
 The result of this we will have clean area clean water and good
health
 5-The benefits to the society & to individuals

 First: our country will be clean and the percentage of

pollution and diseases decrease
 Second:the consumer will earn money from nowhere
cause he can’t imagine that the rubbish will get him
money
 Third:this will affect our economy cause we solve a
huge proplem that affect all of us badly
 6-How to promote our product

 Certainly this idea is promoted its self as now all people are
searching for money and all of them daily have rubbish so they can
benefit from them through the smart recycle bin
 We can make advertising on T.V, Facebook ,on application most of
people used ,posters in st & metro station & schools & University
 We must show that this smart recycle bin is easy to use &
comfortable in using & avilable everywhere
 7-The compitetors

 There is many company that do this product but not all citizens have heard about
it
 There prouduct are not available in any time
 But our product is available and the consumer will not search for it he will find it
any where
 SBR will make progress in the street by the money they earn also they will solve
any proplem in environment
The result of survey
 8-our markting plan

 Courge children, teenagers,old to use srb

 Working with government institutions
 Giving offers for our first users (credit –cash- discounts)
 For each city w find it clean their will be gift for their place
 Targetting

we will use undifferentiated marketing as we will sever many levels as:

1. 1st we will serve students from University & school
2. 2nd serve new & modern countries &cities
3. 3rd serve all over Egypt (we will serve the age from 9 to 60 years)
4. We will deal with : the Egyptian government - the Ministry of Environment - the
Ministry of Health - the Ministry of Energy - the Ministry of Education and Education -
and owners of new residential and residential areas - compounds - businessmen - owners
of factories and companies.
 Differentiation & positioning

 Differentiation: (what differentiate our company than other?)

1. Our product his main goal is individuals health care from pollutions,microbs&virus that
was puplished now days
2. Keep cities clean & protect our health
3. our company give money instead of rubbish which will attract more people to throw their
rubbish in SRB
4. SRB company offer social services , healthy service for its consumers
5. SRB is for all standers levels & all culture level
6. It is available in all places on egybt (old cities & new cities )
 segmentation

 We will depend on geographic segmentation as we segment (capitals,cites ,puplic st)

 Other segmentation factors will affect our company
(demographic,behaviral&physcographic)
 2 size of SRB (small&big)
 47%of rubbish from (cairo,Giza,kalobya, Alexandria) & 37% from dilta capitals & the
remaining 16% from ather capitals
 The distribution of SRB will differ from place to anther
 Differentiation & positioning

positioning
Prouduc
t nel
Cha n
services
people
The product
will give you SRB will be
money & clean Easy to use & Employee are available any
Offer services connected with where & their
city
consumers all the will be at least 2
time branches in each
city
 Differentiation & positioning

 We will use more for less positioning as we offer more benifts for no price

 The benifts we offer (clean cities , healthy life , increase economic & …)

 Our product will be positioning in the mind of comsumer by low effort as the product
will give them money so they will want to use it .
1- omar nabil
2- omnia samy
3- engy hamed
4 – ramadan ghanm