BIAS

Bias is a
disproportionate
weight in favor of

BIAS
or against an idea
or thing, usually in
a way that is
closed-minded,
prejudicial, or
unfair.
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 COMMON TYPES
OF BIASES

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CONFORMITY BIAS
This relates to bias caused by group or
peer pressure
EXAMPLE:
ANA IS UNSURE WITH HER ANSWERS ON HER ASSIGNMENT.
WHEN HER FRIENDS PROVIDE ANSWERS, ANA AGREES WITH HER
FRIENDS‟ ANSWERS BELIEVING THAT THEY ARE SMARTER THAN
HER.
 BEAUTY BIAS
This plays out in terms of other physical
attributes a person may have.

EXAMPLE: Our Company will only accept

an applicant who is in 6 feet tall or above and
someone who is good looking.
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 HALO
EFFECT BIAS
This happens when we see one great thing
about a person and we let the halo glow of that
significant thing affect our opinions of
everything else about that person.

EXAMPLE: Jen is thinking that people who are good-

looking are also smarter, kinder, and funnier than less
attractive people. 7
 This happens when
we want to surround
ourselves with
SIMILARITY people, we feel are
similar to us. And as
BIAS a result, we tend to
work more with
people who are like
us.
 This is widely
GENDER held set of
implicit biases
BIAS that discriminate
against a gender
 Identify the type of bias in each of
the following statements

______1. David chose his current job because that was his friends’
choice.
________2. Salve and Angel do not to include Rain in their group
because she can’t dance well.
________3. Only women should take care of the household chores at
home.
__________4. The employer did not accept Lyn for she did not meet
the company’s qualifications.
_________5. Jenny’s classmates think that she has all the great
qualities because she is smart.

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 Group 1: Come up with a poster and explain it afterwards
Group 2: Compose a poem and read it in front of the class.
Group 3: Compose a song with your choice of melody and present it

Relevance of 10
the
presentation
to the
focused topic
Delivery 5
Unity 5
Over-all 5
presentation

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Chart

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Table

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 MOST ESSENTIAL LEARNING COMPETENCY:

• Determining the Relevance and Truthfulness of

Ideas Presented in the Material Viewed

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WORD OF
THE DAY!
EXIGE
(eɡzəjənsē)
NCY
Sentence:
It’s an exigency for us to always be
prepared in times of emergency.
Meaning:
an urgent need
ELEMENTS OF COMMUNICATION (VIEWING
MATERIALS)

16
1. COMMUNICATOR
-AUTHOR
-CREATOR

-PRODUCER

of the message.
 IT REFERS TO THE
IDEA EXPRESSING
2. MESSAGE LAYERS OF
MEANINGS FROM
THE
COMMUNICATOR.
 REFERS TO A PERSON,
GROUP, OR
ORGANIZATION TO
WHOM THE MESSAGE IS
EITHER ADDRESSED
3. AUDIENCE (SPECIFIC AUDIENCE)
OR INVOKED (GENERAL
AUDIENCE) AND FROM
WHOM FEEDBACK IS
EXPECTED.
 THIS REFERS TO THE
TIME AND PLACE OF
COMMUNICATION,
4. CONTEXT TOGETHER WITH
THE CONDITIONS
FROM THE
PHYSICAL
ENVIRONMENT.
 VIDEO PRODUCTION AND
SHOWING ARE DONE
WITH OVERLAPPING
REASONS.

5. PURPOSE
TO EXPLAIN
TO DESCRIBE
TO ENTERTAIN
TO PERSUADE
 THIS REFERS TO THE
SENSES INVOLVED IN
DECODING MESSAGES.

6. MODALITY

A SONG IS AUDITORY,
WHILE A DRAWING IS
VISUAL.
 THIS IS THE
TECHNICAL
MEANS BY WHICH
7. MEDIUM MESSAGES ARE
COMMUNICATED
(E.G.
COMMERCIAL,
SONG, NEWS).
 THIS IS THE
OTHER TERM FOR
CLASS OR
CATEGORY IN
7. GENRE WHICH THE
VIEWING
MATERIAL
BELONGS.
 FOUR VIEWING MATERIALS

Click icon to add picture

TV PROGRAMS MOVIES COMMERCIALS MUSIC VIDEOS

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Watch and listen different music videos. Write down the title, artist, and relevant lyric
quotes from the material you have viewed or listened to. Then, fill in the table below with
the information you have gathered.

Theme Music Video Title Artist Relevant Lyric/Quote

Love
Friendship
Girl Power
Courage
Equality
FIGURATIVE LANGUAGE
• is a way of expressing oneself that does not use a
word's strict or realistic meaning. Common in
comparisons and exaggerations, figurative
language is usually used to add creative flourish
to written or spoken language or explain a
complicated idea.

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